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To celebrate Serena's participating in her first Tripokalon Tournament, Serena's Fokko was distributed via a universal serial code that was first distributed in the Data Broadcast Boardgame. Serena's Fokko could be redeemed in: Pocket Monsters X or Y or Pocket Monsters Omega Ruby or Alpha Sapphire.

The official Japanese Pokémon website revealed in mid February 2015 that Serena's Fokko would be distributed. Full details of this event Pokémon distribution has been added to our Event Pokémon Database. Episode notes for Pocket Monsters XY #62 about this distribution and episode segments have also been added to the Episode Guide.

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An on-screen message in Pocket Monsters XY #62 informed viewers to get the event download serial code to unlock Serena's Fokko.

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"In today's data broadcast, a "universal serial code" with which you can receive "Serena's Fokko" in your "Pocket Monsters X/Y/OR/AS" video game will be announced. Press the d-button on your remote and participate in the data broadcast!

(今日のデータ放送の中でゲーム『ポケットモンスター X・Y・OR・AS』で「セレナのフォッコ」がもらえる「共通シリアルコード」を発表するぞ。リモコンのdポタンをおしてデータ放送に参加しよう!)

On February 27th, 2015, the official TV Tokyo Pocket Monsters XY anime website updated and also announced the code as: SERENA01

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Sources: http://www.pokemon.co.jp/info/2015/02/150214_a01.html
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