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The official Pokémon movie website has updated. Translations follow:

The "I Choose You" SNS Campaign




The "I Choose You" SNS Campaign
From Sunday July 2nd to Thursday August 31st.

After watching "Pocket Monsters the Movie: I Choose You!", please post your impressions on SNS like Twitter, Instagram etc!

Please make sure to attach Pokémon-related photographs, like ones taken with movie posters or ones that use the SNOW collaboration stamps, as well as the hashtags #キミにきめた and #ポケモン.
We're waiting for your impressions!

We will give out "I Choose You T-shirts" to 30 people chosen via lottery among those that participate in the campaign!
This will make you popular!

Participating rules:
1) Follow the official "Pocket Monsters the Movie: I Choose You!" Twitter account (@pokemon_movie)
2) Post your thoughts on your Twitter/Instagram account, making sure to attach Pokémon-related photographs, like ones taken with movie posters or ones that use the SNOW collaboration stamps, as well as the hashtags #キミにきめた and #ポケモン.
*Please watch out for spoilers.

Terms of service:

Campaign period: Sunday July 2nd 2017 to Thursday August 31st 2017 at 24:00.

How to participate: To participate, you'll need a Twitter or Instagram account.
Posts without the specified hashtags (#キミにきめた #ポケモン) will be ignored.
If you use Twitter to post, please follow the official "Pocket Monsters the Movie: I Choose You!" Twitter account (@pokemon_movie). Also, make sure to set your tweets to "Public" before you post.
If you use Instagram to post, please make sure to set your account to "Public" before you post.

Participating conditions: Please post your impressions of the movie. We also recommend you post a Pokémon-related photo or video alongside your thoughts, like ones taken with movie posters or ones that use the SNOW collaboration stamps.
*Please watch out for spoilers.

Important notes: It may take time before your post is included in the campaign.
The photos/video/etc you post may be used on this website, or in other kinds of promotion.
Compensation and exploitation rights do not apply in these instances.
Please note that if the campaign's executive office (hereafter referred to as the organizers) decide a picture/video is inappropriate, it will not be published here, or if it is already published, it may be removed without further notice.
We do also not have any obligations to explain our reasons or answer inquires regarding the refusal to use a photo/video if this happens.
Submitted photos, video and text will be quoted from Twitter and Instagram.
We are thus able to freely edit photos and video before publishing them.
Only those living in Japan are able to apply for the prizes.
Photos and video must be owned by the poster themselves.
The organizers will bear no responsibility in case of receiving inquires, complaints, injunctions or compensation claims from third parties regarding posted photos or video, and the poster themselves will have to handle and settle all related expenses and responsibilities.
The organizers will bear no responsibility for any damage suffered by the participants due to the creation, posting or use by the organizer of photos or video for any reason (except in case of willful misconduct or gross negligence on the part of the organizers).
Depending on equipment or circumstances, the site may not function.

On the prize lottery/winner announcement: After an impartial drawing, the winners will be contacted by the campaign's executive office.
The winners will be contacted and announced around Mid September 2017.
We will not be able to answer any questions regarding the status of any submissions or the winners.
The status of winner is only to be held by the actual winners themselves, and may not be transferred to another person or exchanged for money.
After the winners have been chosen, the winners will be notified that they have won via a direct message from the campaign's executive office.
*Please set your account to allow for direct message replies.
If the winner can not be contacted due to an unknown phone number or address, the winner's status as winner will be voided.

On the handling of personal information: The winners' personal information will be handled by Toho Co., Ltd. (hereafter referred to as the company).
We will not provide third parties with this personal information without consent, unless required by law or when necessary to notify the winners or providing necessary information to courier services etc.
All personal information obtained will only be used for this campaign and will not be utilized for any other purpose.

Disclaimer: This campaign utilizes services provided by other companies. For this reason, failures and errors not attributable to this company may occur.
We do not accept inquiries regarding selection methods, confirmation on whether a submitted entry has been accepted, or questions regarding anyone's winner status.
This campaign is not connected to Twitter Inc. or Facebook, Inc.
This campaign is subject to change without notice.
We are not responsible for any damages caused by the campaign's interruption or cancellation.

Source: http://www.pokemon-movie.jp/sns_cam/
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