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Starting on July 20th, 2019, the Pokémon Centers and Pokémon Stores in Japan will begin selling a line of merchandise called the Pokémon Surf　(なみのり(. The line features Pokémon surfing in the bright sun and has many big waves. There are many products recommended for kids but the classic designs match the adult lifestyle. Some of the items will also be available on the Amazon.co.jp Pokémon Store starting on July 27th, 2019 and are denoted with a（★）in the items list.

Items:

Item List:

Mascot Plush Pikachu Pokémon Surf 1,200 yen (★)
Mascot Plush Yadon Pokémon Surf 1,200 yen (★)
Mascot Plush Mijumaru Pokémon Surf 1,200 yen (★)
Mascot Plush Numacraw Pokémon Surf 1,200 yen (★)
Key Holder Pokémon Surf Surfing Pikachu 600 yen (★)
Key Holder Pokémon Surf Surfing Yadon 600 yen (★)
Key Holder Pokémon Surf Surfing Mijumaru 600 yen (★)
Key Holder Pokémon Surf Surfing Numacraw 600 yen (★)
Cup Pokémon Surf　600 yen （★）
Acrylic Charm Collection Pokémon Surf 500 yen. 7 different selected at random.
Handkerchief Pokémon Surf 340 yen
General-purpose Notebook Pokémon Surf 170 yen
Desk pad Pokémon Surf 250 yen
A4 Clear File Pokémon Surf 240 yen
PET seal Pokémon Surf 500 yen (★)
Petit Towel Pokémon Surf 380 yen
Towel Pokémon Surf 1,000 yen (★)
Drawstring Pouch Pokémon Surf 600 yen (★)
Mini Purse Pokémon Surf 400 yen
Pouch Pokémon Surf 1,500 yen (★)
Tote bag Pokémon Surf 3,000 yen (★)
Sticker Pokémon Surf Pikachu 300 yen
Sticker Pokémon Surf Pikachu Surf 300 yen
Sticker Pokémon Surf Pikachu & Raichu 300 yen
Sticker Pokémon Surf Pikachu & Yadon 300 yen
Sticker Pokémon Surf Rainbow 300 yen
Key holder Pokémon Surf Pikachu 600 yen (★)
Key holder Pokémon Surf Surfboard 600 yen (★)
Key holder Pokémon Surf Rainbow 600 yen (★)
Hard Jacket Case for iPhone 8/7/6s/6 Pokémon Surf 1,880 yen (★)
Multi Smartphone Cover Pokémon Surf 3,000 yen (★)
Folding mirror Pokémon Surf 1,400 yen (★)
Flat Pouch Pokémon Surf 1,500 yen (★)
Pass Case Pokémon Surf 1,500 yen (★)
Hand Towel Pokémon Surf 500 yen (★)
Wide Towel Pokémon Surf 3,500 yen (★)
Water Resistant Pouch Pokémon Surf 1,500 yen (★)
Clear Bottle Pokémon Surf 1,400 yen (★)
T-shirt Pokémon Surf Pikachu (S / M / L) 3,000 yen each (★)
T-shirt Pokémon Surf Pikachu & Raichu (S / M / L) 3,000 yen each (★)
T-shirt Pokémon Surf Rainbow (120/130/140) 2,500 yen each (★)
NEW ERA® 9FORTYTM Cap Pokémon Surf 4,000 yen (★)
A4 Clear File Pokémon Surf Pikachu 240 yen
Croquis Book SQ Pokémon Surf 530 yen (★)

Source: https://www.pokemon.co.jp/info/2019/07/190705_p02.html