Nintendo announced their Earnings Release: Six Months Ended September 30, 2023 on November 7th, 2023. Sales of Pokémon Scarlet and Pokémon Violet have reached 23.23 million units as of September 30th, 2023.

Detective Pikachu Returns was released in October which helped start the holiday season. In addition, The Indigo Disk, the second part of The Hidden Treasure of Area Zero add-on content for Pokémon Scarlet and Pokémon Violet, is scheduled for release in December.

Source: https://www.nintendo.co.jp/ir/pdf/2023/231107e.pdf

For more than 27 years, Pokémon has remained one of the most popular and successful entertainment franchises in the world, encompassing video games, mobile apps, the Pokémon Trading Card Game (TCG), animation and movies, Play! Pokémon competitive events, publishing, as well as licensed merchandise spanning gaming, toys, apparel and accessories, designer collaborations, home decor, publishing, and more.

Pokémon was the top-selling toy property for all of 2022 in the U.S.1, driven by the popular Pokémon TCG and award-winning licensing programs from The Pokémon Company International (TPCi), which earned the brand the 2022 License of the Year accolade by The Toy Association. TPCi is continuing to expand its consumer products lineup that excites and delights fans around the world and across generations.

BRAND HIGHLIGHTS

• More than 480 million units of Pokémon-related software have sold worldwide, making Pokémon one of the most successful gaming franchises of all time.2
• The mobile game sensation Pokémon GO has received more than one billion downloads globally since launching in July 2016.3
• The Pokémon TCG is one of the most popular trading card games in the world and has been shipped to 89 countries and regions in 14 languages.4
• To date, Pokémon animation spans 23 animated Pokémon movies and two animated series—the current series which follows the iconic Ash Ketchum and his Pikachu in over 1,000 episodes spanning 25 seasons, and the new animated series coming soon around the world in 2023 and beyond. Pokémon animation is licensed for broadcast and streaming in 177 countries and regions in over 30 languages.
• Pokémon global retail sales totaled $8.5 billion in 2021.5

1 The NPD Group, 2022 Toy Industry Performance Awards for the Americas
2 The Pokémon Company, through March 2023
3 Niantic Inc., 2018
4 The Pokémon Company, through March 2023
5 The Pokémon Company, July 2022

Pokémon Play Lab

This year, TPCi is inviting all Sweet Suite attendees to experience Pokémon Play Lab, a fun and engaging guided play experience to teach beginners and casual players how to play the Pokémon TCG. Located in the Terrace at Sweet Suite, Play Lab offers modular experiences at no cost to event attendees, each ranging in duration and play level to suit all Pokémon TCG players. Play experiences at Sweet Suite include:

• Poké Catch: Poké Catch is a fun, new way to play with your favorite Pokémon TCG cards by catching Pokémon. It is a basic teaching tool designed to introduce players to Pokémon and Energy types.
• Catch & Attack: After catching Pokémon in Poké Catch, players will start a battle and learn new play mechanics to get started in their Trainer journey!

Source: https://press.pokemon.com/en/Sweet-Suite-2023/Focus/Pokemon-at-Sweet-Suite-2023-Fact-Sheet-July-2023

Nintendo announced their Earnings Release: Fiscal Year Ended March 31, 2023 on May 9th, 2023. Good sales were posted for Pokémon Scarlet and Pokémon Violet, which recorded a total sales of 22.10 million units. Add-on content for Pokémon Scarlet and Pokémon Violet in the form of The Hidden Treasure of Area Zero is on the way.

Top Selling Title Sales Units - As of March 31, 2023

Pokémon Sword/Pokémon Shield - 25.82 million
Pokémon Scarlet/Pokémon Violet - 22.10 million
Pokémon Legends: Arceus - 14.83 million

Source: https://www.nintendo.co.jp/ir/en/

The Pokémon Company International announced today that Pokémon celebrated another record-breaking year at retail in 2022, seeing a significant increase in sales across Europe for its Pokémon Trading Card Game (TCG) and toy ranges. Photos from the press release have been added to an Imageboard thread.

ANOTHER RECORD-BREAKING YEAR FOR THE POKÉMON COMPANY INTERNATIONAL AS SALES SOAR FOR POKÉMON TRADING CARD GAME, TOYS IN EUROPE

This incredible growth was recognized by NPD, who awarded Pokémon three significant awards at Europe’s largest Toy Fair Spielwarenmesse in Germany. The brand won Global Top Toy Property of the Year, Europe’s Top Gaining Property Total Toys and Europe’s Top Gaining Property Games & Puzzles.

Pokémon maintained its position as the No. 1 property in France, Belgium and the Netherlands, and it achieved its highest-ever annual position in the U.K., Germany and Italy, according to figures recorded by NPD Group.

Pokémon was the No. 1 NPD toy property in France once again, with sales almost double that of the No. 2 brand for a second successive year, achieving 14 percent growth year over year. The best-performing top 15 property, Pokémon also had 14 items in the top 50 toys of the year.

In 2022, Pokémon achieved its highest-ever annual position in Germany, the U.K. and Italy. It was No. 4 in Germany (up from No. 9) with 44 percent growth, was the best-performing top 15 property and featured two products in the year’s top 50 toys by revenue. In the U.K., Pokémon was No. 4 (up from No. 7), and also No. 4 in Italy — its first time in the top 15 there, with the strongest growth among top 15 properties at 101 percent year over year.

Pokémon was again No. 1 in both Belgium and the Netherlands, with four products in the top 50 items for the year in the latter country.

The Pokémon TCG: Scarlet & Violet expansion will launch on 31 March, adopting an updated take on the Pokémon ex gameplay mechanic and introducing Tera Pokémon ex featuring unique etched artwork that spotlights their Tera Types.

Pokémon offers a fantastic and varied toy range for fans, including Jazwares’ hugely popular, award-winning toy line — with highlights including Battle Figures, 8-inch plush and the Clip-’N’-Go Belt Set — and Mattel’s MEGA sets.

“We built on the success of our 25th anniversary celebrations with another packed programme of exciting activity and innovative product launches, creating huge demand and buoyant sales,” said Mathieu Galante, licensing director EMEA for The Pokémon Company International. “We are delighted with the superb performance at retail, which demonstrates the brand’s continued iconic cultural relevance, and we continue to work hard to bring more innovation to fans over the coming months.”

“2022 saw another sensational year for the Pokémon TCG,” said Simon Benton, vice president of Pokémon TCG sales for Europe. “We would like to thank our retail partners and distributors for their amazing support, which has continued to raise the profile of our products — and TCG in particular — to consumers. In another record-breaking year, Pokémon is the No. 1 NPD property in three countries and achieved its highest-ever position in other key territories, and we look forward to building on this success further in 2023.”

The global phenomenon of Pokémon was first launched in Japan in 1996 as a role-playing game for Nintendo’s Game Boy system and reached the United States and Europe in 1998–99. Pokémon has since grown into one of the most popular entertainment properties in the world, encompassing video games, the Pokémon Trading Card Game, mobile games and apps, animation and movies, Play! Pokémon competitive events and licensed products.

It is one of the most successful video game franchises of all time with more than 440 million video games sold worldwide. In addition, more than 22 billion Pokémon TCG cards have been shipped to 77 countries and regions in 13 languages, while the mobile game sensation Pokémon GO has received more than 1 billion downloads globally since launch in 2016. More than 1,000 episodes of the animated TV series span 25 seasons, with the series licensed for broadcast in 177 countries and regions in more than 30 languages.

Source: https://pokemon.gamespress.com/ANOTHER-RECORD-BREAKING-YEAR-FOR-THE-POKEMON-COMPANY-INTERNATIONAL-AS-

Nintendo announced their Earnings Release: Nine Months Ended December 31, 2022 on February 7th, 2023. Looking at the Nintendo Switch business during this time, Pokémon Scarlet and Pokémon Violet got off to a strong start, recording total sales of 20.61 million units during the period.

Top Selling Title Sales Units - As of December 31, 2022

Pokémon Sword/Pokémon Shield - 25.68 million
Pokémon Scarlet/Pokémon Violet - 20.61 million
Pokémon: Let's Go, Pikachu!/Pokémon: Let's Go, Eevee! - 15.07 million

Source: https://www.nintendo.co.jp/ir/en/

Nintendo announced today that global sales of the Pokémon Scarlet and Pokémon Violet games for the Nintendo Switch have surpassed 10 million combined units in the first three days since the launch on November 18th, 2022. This is Nintendo's best selling games on any platform for the first three days of a release.

Press Release - Global Sales of Pokémon Scarlet and Pokémon Violet for Nintendo Switch Surpass 10 Million in First Three Days

Latest Entries in the Pokémon Series Achieve Largest Worldwide Launch Weekend Sales in Nintendo History

Nintendo announced today that global sales of the Pokémon Scarlet and Pokémon Violet games for the Nintendo Switch family of systems have surpassed 10 million combined units* in the first three days since their worldwide launch on Nov. 18, 2022. This is the highest global sales level for any software on any Nintendo platform within the first three days.

Pokémon Scarlet and Pokémon Violet are the latest mainline games in the Pokémon series, releasing three years after the Pokémon Sword and Pokémon Shield games, also for Nintendo Switch. In these newest titles, which welcome series newcomers and veterans alike, players experience a unique open-world Pokémon adventure for the first time in the franchise.

Players embark on a new style of Pokémon journey, freely exploring at their own pace and tackling multiple main story paths in any order. Pokémon Scarlet and Pokémon Violet also offer expanded multiplayer modes, allowing up to four players** to travel across the land together. Along with series staples, such as trading and battling Pokémon, players can also explore the various locations of the region together with other players. Whether trading, battling, joining Tera Raid Battles or just having a relaxing picnic, players are sure to make some memorable experiences with their friends and family in local wireless or online*** multiplayer.

Remember that Nintendo Switch features parental controls that let adults manage the content their children can access. For more information about other features, visit https://www.nintendo.com/switch/.

* According to Nintendo. This includes both packaged and downloadable versions.
** Software update, additional games and systems required for multiplayer mode. Games and systems sold separately.

Nintendo announced their Fiscal Year Ending March 2023 Six Months Earnings Release on November 8th, 2022. Going forward, they are looking to continue working on maintaining the sales momentum towards the holiday season by releasing compelling titles such as Pokémon Scarlet and Pokémon Violet.

Unit sales for the Nintendo Switch family of systems declined by 19.2% year-on-year to 6.68 million units in the first half, affected by factors including the semiconductor shortage.

Top Selling Title Sales Units - As of September 30, 2022

Pokémon Sword/Pokémon Shield - 25.37 million
Pokémon Brilliant Diamond / Pokémon Shining Pearl - 14.92 million
Pokémon: Let's Go, Pikachu!/ Pokémon: Let's Go, Eevee! -14.81 million
Pokémon Legends: Arceus -13.91 million

Source: https://www.nintendo.co.jp/ir/en/events/index.html

Marvelous has announced their Results Briefing Materials Fiscal Year Ended March 31, 2022 on May 12th, 2022. The report indicated that they were affected significantly by the COVID-19 pandemic but Pokémon MEZASTAR largely contributed to their increases in sales and profit.

Earnings Highlights (Statement of Profit and Loss)

In the online game business, sales of existing titles declined, and the stage performance business, which was significantly affected by the COVID-19 pandemic, struggled, while sales of game software and a hit of Pokémon MEZASTAR largely contributed to increases in sales and profit, resulting in year-on-year increases in both sales and profit as a whole.

Amusement Business: Initiatives Starting in FY Ending March 2023

• New tag of Pokémon MEZASTAR newly began operations in April.
• Overseas expansion of Pokémon Ga-Olé is continuing in anticipation of the COVID-19 pandemic subsiding.

Source: https://corp.marv.jp/english/library/img/presentation4q2022.pdf

Nintendo announced their Fiscal Year Ended March 2022 Earnings Release / Financial Results on May 10th, 2022. Pokémon Brilliant Diamond, Pokémon Shining Pearl and Pokémon Legends: Arceus have now sold over 10 million units.

Operating Results and Financial Positions for the Fiscal Year Ended March 31, 2022

Looking at software, among titles released this period, Pokémon Brilliant Diamond and Pokémon Shining Pearl sold a combined 14.65 million units and Pokémon Legends: Arceus sold 12.64 million units, marking sales of more than 10 million units for each.

Looking at software, sales grew beyond 10 million units for Pokémon Brilliant Diamond and Pokémon Shining Pearl, both released in November 2021, and for Pokémon Legends: Arceus, released in January 2022.

Sourcse: https://www.nintendo.co.jp/ir/pdf/2022/220510e.pdf and https://www.nintendo.co.jp/ir/pdf/2022/220510_7e.pdf

Top Selling Title Sales Units - As of December 31, 2021

Pokémon Sword / Pokémon Shield 24.27 million pcs.
Pokémon Brilliant Diamond / Pokémon Shining Pearl 14.65 million pcs.
Pokémon: Let's Go, Pikachu! / Pokémon: Let's Go, Eevee! 14.53 million pcs.
Pokémon Legends: Arceus 12.64 million pcs.

Source: https://www.nintendo.co.jp/ir/en/finance/software/index.html

The Pokémon Company International announced sales data for 2021 in Europe which was also the 25th anniversary of the franchise. The brand had a stellar year especially with the Pokémon Trading Card Game.

THE POKÉMON COMPANY INTERNATIONAL SEES SALES SOAR IN 25TH ANNIVERSARY YEAR FOR POKÉMON TRADING CARD GAME AND TOYS IN EUROPE

London, UK—07 February 2022—The Pokémon Company International announced today that Pokémon celebrated a fantastic year at retail in 2021, seeing a significant increase in sales across Europe for its Pokémon Trading Card Game (TCG) and toy ranges as it celebrated its 25th anniversary.

Named Best Gaming Licensed Property at the 2021 Licensing Awards, Pokémon was the #1 property for 2021 in France, Belgium, and the Netherlands, and saw the highest year-on-year sales increase across all listed properties in the UK, France, Germany, Belgium, and the Netherlands, according to figures recorded by NPD Group*. Pokémon is the #1 gaining property in 2021 across the EU8** according to NPD, growing by +106% vs. 2020.

Pokémon was the #1 NPD toy property in France with sales almost double that of the #2 brand, achieving 102% growth YOY. Pokémon also had five items in the top 50 toys of the year, including Pokémon TCG Battle Academy, the first-ever board game adaptation of the TCG which won the Best Game category at the 2021 US Toy of the Year Awards, coming in at #7 with over €5m in sales. In 2021, Pokémon achieved its highest-ever annual position in both Germany and the UK. It was #9 in Germany with 100% growth, and #7 in the UK with 78% growth.

Pokémon was #1 in both Belgium and the Netherlands, achieving an amazing 183% growth in the Netherlands and 125% in Belgium, where its sales were almost double those of the #2 brand. In addition to Pokémon’s success in western Europe, TPCi is currently eyeing future growth and is extending its localised marketing efforts for the hugely popular Trading Card Game to Poland, Slovakia, the Czech Republic, and Israel.

The new Pokémon TCG: Sword & Shield—Brilliant Stars expansion, which introduces the Pokémon VSTAR mechanic, launches on 25 February.

Pokémon offers a fantastic and varied toy range for fans. Latest highlights include Mattel’s Mega Construx Celebration Pikachu, the absorbing strategy game Pokémon Labyrinth from Ravensburger, and the award-winning range from Jazwares including the popular Pokémon Carry Case Volcano Playset backpack.

“2021 was an exceptional year for Pokémon,” said Mathieu Galante, Licensing Director EMEA for The Pokémon Company International. “Our packed programme of exciting activity and new and different best-in-class product launches, including a host of fabulous anniversary items, resulted in huge demand and surging sales. We are delighted with the superb performance at retail which demonstrates the brand’s continued iconic cultural relevance, and we continue to work hard to bring more innovation to fans over the coming months.”

“Pokémon TCG sales were simply sensational in 2021, breaking all previous records,” said Simon Benton, VP Pokémon TCG Sales Europe. “We would like to thank our retail partners and distributors for their continued support in showcasing the products to consumers. Pokémon is the #1 NPD property in three countries and also saw astonishing three-digit year-on-year gains across the majority of our key territories. These figures have cemented the phenomenal success of the brand’s 25th anniversary year. With increased TCG distribution set to launch in Eastern Europe, we look forward to expanding our reach in 2022.”

The global phenomenon of Pokémon was first launched in Japan in 1996 as a role-playing game for Nintendo’s Game Boy system and reached the United States and Europe in 1998–99. Pokémon has since grown into one of the most popular entertainment properties in the world, encompassing video games, the Pokémon Trading Card Game, mobile games and apps, animation and movies, Play! Pokémon competitive events, and licensed products.

It is one of the most successful video game franchises of all time with more than 368 million video games sold worldwide. In addition, more than 22 billion Pokémon TCG cards have been shipped to 77 countries in 13 languages, while the mobile game sensation Pokémon GO has received more than one billion downloads globally since launch in 2016. More than 1000 episodes of the animated TV series span 24 seasons, licensed for broadcast in 176 countries and regions in more than 30 languages.

*Source: The NPD Group / Toys / Retail Tracking Service / EU8
**UK, France, Belgium, Netherlands, Italy, Germany, Spain & Russia