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News Tag Filter: The Pokémon Company International
Jan 13

Pokémon Celebrates 25 Years with Massive Music Program

Posted by Sunain | January 13th 2021 at 09:38 AM EST
Tags: TCG, Press Release, Merchandise, Music, YouTube, The Pokémon Company International, Pokémon 25th Anniversary
Comments: 0
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The Pokémon Company International officially announced some of the details for their 25th anniversary. Pokémon created a partnership with Universal Music Group and is working with some of the biggest names in music, from rising artists to award-winning global superstars, for a program, titled P25 Music. High resolution images from the press release have been added to an Imageboard thread.

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POKÉMON CELEBRATES 25 YEARS WITH MASSIVE MUSIC PROGRAM AND ACTIVATIONS ACROSS THE FRANCHISE

Katy Perry Headlines P25 Music, a Year of Surprise Music Events and Superstar Collaborations

The Pokémon Company International officially launches celebrations today for Pokémon’s landmark 25th anniversary. As an iconic video game and entertainment franchise beloved by millions of fans of all ages around the world, Pokémon has been bringing people together since its launch in 1996. In 2021, Pokémon will continue that tradition by aligning with another universal unifying force — music. Headlined by pop icon Katy Perry, the star-studded program created in partnership with Universal Music Group (UMG), the world leader in music-based entertainment, accompanies fan-focused activations celebrating 25 years of Pokémon across the franchise’s portfolio of video games, mobile apps, animation, merchandise and more. To help fans kick off this celebration, a live-action video, uniquely highlighting moments in the brand’s 25-year history and a journey through the Pokémon world’s many regions, can be viewed beginning today on the official Pokémon YouTube channel here: https://youtu.be/l_ZHajviuAY/

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Global Music Celebration: P25 Music

Every party needs a great playlist. To celebrate 25 years, The Pokémon Company International is teaming up with UMG through their brands strategies division, Universal Music Group for Brands, to make 2021 the biggest Pokémon party in history — and everyone is invited. Pokémon is working with some of the biggest names in music, from rising artists to award-winning global superstars, for the program, titled P25 Music. Pop icon Katy Perry was revealed today as a premier collaborator in the massive, yearlong music campaign.

“Pokémon has been a constant in my life from playing the original video games on my Game Boy, to trading Pokémon TCG cards at lunch, to the adventures of catching Pokémon on the street with Pokémon GO. I’ve even visited the Pokémon Café in Japan while on tour! It is an honor to be chosen to help celebrate a franchise that has given me so much joy in the last 25 years, and to be able to watch it evolve in the ways it’s provided that kind of electric joy for the kids in my life and around the world,” said Katy Perry.

“In Katy Perry, we see a kindred spirit to Pokémon, whose world is bright, fun and uplifting,” said Colin Palmer, vice president of marketing at The Pokémon Company International. “Katy is a wonderful ambassador to help us celebrate 25 years of Pokémon, and we can’t wait for music fans everywhere to experience the exciting collaborations we have planned.”

“We are honored to celebrate the 25th anniversary of Pokémon and the significant cultural impact this beloved franchise continues to have around the world. Working together, we have developed dynamic year-round programming involving artists from across UMG’s labels — because what better way to create a global celebration than through the power of music,” said LJ Gutierrez, General Manager, UMGB.

Details about Katy Perry’s participation, additional artist surprises and more about the P25 Music program will be announced throughout the year.

25 Years of Adventures: A Journey Through the Pokémon World

Since the first video games launched in 1996, the franchise has explored a new region in the Pokémon world with the introduction of each core series game. In 2021, The Pokémon Company International will invite fans to relive their journeys through each of these regions in a yearlong program, beginning with the most recently discovered Galar region from Pokémon Sword and Pokémon Shield and ending with the classic Kanto region from the original Pokémon Red and Pokémon Blue games. Beginning today, fans can visit a new website that will serve as the hub for this and all fan celebration activities as they are announced throughout the year, located here: https://pokemon.com/25

Anniversary Partners: Celebratory Programs and Merchandise

Pokémon adventures are always better with friends, so The Pokémon Company International is teaming up with other iconic brands to help fans celebrate the journey throughout the year with unique promotions and merchandise. Collaborations in the brand’s 25th anniversary year include programs from Build-A-Bear Workshop®, General Mills, Levi’s, McDonald’s and more. Fans can also look forward to even more special merchandise tied to the anniversary celebrations from licensees including Jazwares, Scholastic, Mattel, Funko, PowerA, and The Wand Company. Additional partners and the ways they will celebrate the anniversary will be announced throughout the year.

Special Collections: The Pokémon Trading Card Game & Pokémon Center

The Pokémon Trading Card Game (TCG) is a cornerstone of the brand, and fans can look forward to special 25th anniversary-themed collections of the Pokémon TCG later in 2021. In the meantime, fans will soon be able to collect oversize cards featuring Pikachu and beloved first partner Pokémon from the various regions featured in the franchise-spanning retrospective. Fans can also expect 25th anniversary-themed products from Pokémon Center, the premier destination for official, high-quality Pokémon merchandise in the US and Canada. To kick off the celebrations on Pokémon Center, fans will be able to preorder the limited-edition 25th anniversary-themed skateboard by industry craftsman Bear Walker starting Jan. 19.

More Celebrations Across the World of Pokémon

The details revealed today are a glimpse into what the world can expect from Pokémon in 2021. With 25th anniversary-related activations planned for Pokémon animation, Pokémon video games, mobile games including Pokémon GO and Pokémon Masters EX, and more big announcements from the franchise, fans have a year full of new journeys ahead.

About Pokémon

The Pokémon Company International, a subsidiary of The Pokémon Company in Japan, manages the property outside of Asia and is responsible for brand management, licensing and marketing, the Pokémon Trading Card Game, the animated TV series, home entertainment, and the official Pokémon website. Pokémon was launched in Japan in 1996 and today is one of the most popular children’s entertainment properties in the world. For more information, visit www.pokemon.com.

About Katy Perry

Since Katy Perry’s Capitol Records debut in 2008 with One of the Boys, she has racked up a cumulative 50 billion streams alongside worldwide sales of over 48 million adjusted albums and 135 million tracks with her albums One of the Boys, Teenage Dream, PRISM and Witness. Her summer 2019 single, “Never Really Over,” off her latest album SMILE, is certified GOLD and was the biggest streaming launch of Katy’s musical career. 2020’s SMILE release has sold over 1.25 million adjusted albums, with nearly 2 billion combined streams to date. Views of her 2013 video “Roar” recently surpassed three billion views – making Katy the first female artist to reach this milestone, while “Dark Horse” is close behind with over 2.9 billion views. Katy was also the first female artist to have four videos surpass a billion views each. Her videos for “Firework” and “Last Friday Night” have over one billion views. Katy’s 2015 Super Bowl performance is the highest-rated in the event’s history. She is one of only five artists in history to have topped 100 million certified units with their digital singles – and the first-ever Capitol Records recording artist to join the elite RIAA 100 Million Certified Songs club.

Aside from being one of the best-selling musical artists of all time, Katy is an active advocate of many philanthropic causes. In 2013, Katy was appointed a UNICEF Goodwill Ambassador as a result of her commitment to improving the lives of children worldwide. Katy has used her powerful voice to advocate for children and support UNICEF’s mission to ensure every child’s right to health, education, equality, and protection. She was awarded with the Audrey Hepburn Humanitarian Award in 2016.

Katy has also been a champion for LGBTQ+ equality. She has received numerous awards for her work, including the Trevor Project's Hero Award in 2012, the Human Rights Campaign's National Equality Award in 2017, and amfAR’s Award of Courage in 2018. She has also performed at various events to raise funds for the fight against HIV/AIDS, including 2009's Life Ball and 2016's amfAR Cannes Gala.

About Universal Music Group

Universal Music Group (UMG) is the world leader in music-based entertainment, with a broad array of businesses engaged in recorded music, music publishing, merchandising and audiovisual content in more than 60 countries. Featuring the most comprehensive catalog of recordings and songs across every musical genre, UMG identifies and develops artists and produces and distributes the most critically acclaimed and commercially successful music in the world. Committed to artistry, innovation and entrepreneurship, UMG fosters the development of services, platforms and business models in order to broaden artistic and commercial opportunities for our artists and create new experiences for fans. Universal Music Group is a Vivendi

YouTube Clip - 25 Years of Memories


Source: https://www.youtube.com/watch?v=l_ZHajviuAY

Article edited on 2021-01-13 01:23:02 by Sunain
Aug 20

The Pokémon Company Group Donates $5 Million to Organizations Around the World

Posted by Sunain | August 20th 2020 at 12:59 PM EDT
Tags: The Pokémon Company International
Comments: 0
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The Pokémon Company has donated $5 Million to organizations around the world following Pokémon GO Fest 2020 to groups that improve the lives of children with a focus on diversity, equity, and inclusion.

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The Pokémon Company Group Donates $5 Million to Organizations Around the World Following Pokémon GO Fest 2020

List features groups that improve the lives of children with a focus on diversity, equity, and inclusion.

The Pokémon Company group, which includes The Pokémon Company International and its parent organization, The Pokémon Company, recently announced the intent to donate a minimum of $5 million USD following Pokémon GO Fest 2020. This donation is in addition to the $5 million USD minimum that its partners at Niantic, publisher and developer of Pokémon GO, also committed to give organizations following the event.

The Pokémon Company group's donation will benefit charitable nonprofit organizations around the world that improve the lives of children, which is a key pillar of the Pokémon brand's global philanthropic efforts now and in the future. A large portion of the organizations receiving funds from this donation were chosen due to their focus on diversity, equity, and inclusion. As part of The Pokémon Company group's ongoing commitment to the Black community, this includes organizations supporting education and mentorship opportunities for Black children.

Below is the list of organizations around the world receiving funds from The Pokémon Company group following Pokémon GO Fest 2020. More organizations will be added once confirmed.

  • Ardoch
  • Black Girls Code
  • Boys and Girls Club of Canada
  • Central Única das Favelas
  • Die Arche
  • Fundación para la Protección de la Niñez
  • Fundación Tomillo
  • IMC Weekend School
  • Institut Télémaque
  • National Indian Child Welfare Association
  • Plan International
  • Reach Out
  • Save the Children
  • Stephen Lawrence Charitable Trust
  • The Trevor Project
  • UNICEF
Source: https://www.pokemon.com/us/pokemon-news/the-pokemon-company-group-donates-5-million-to-organizations-around-the-world-following-pokemon-go-fest-2020/

Article edited on 2020-08-20 01:00:17 by Sunain
May 29

Pokémon Trading Card Game: Sword & Shield Darkness Ablaze

Posted by Sunain | May 29th 2020 at 01:10 PM EDT
Tags: TCG, Press Release, The Pokémon Company International
Comments: 0
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The Pokémon Company International has unveiled the newest expansion for the Pokémon Trading Card Game, Sword & Shield—Darkness Ablaze, arriving around the world on August 14th, 2020. High resolution press release images have been added to an Imageboard thread.

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Charizard and Eternatus Make Their Pokémon VMAX Debut in the New Pokémon Trading Card Game: Sword & Shield—Darkness Ablaze Expansion

​​​​​​​Sword & Shield—Darkness Ablaze introduces highly collectible cards including Charizard VMAX, as the fan favorite Charizard makes its Gigantamax form debut in the Pokémon TCG—just like in the Pokémon Sword and Pokémon Shield video games. In addition, Trainers will be able to pull more Pokémon from the Galar region as Pokémon VMAX, such as Centiskorch VMAX and Grimmsnarl VMAX in their Gigantamax forms, and the Legendary Pokémon Eternatus VMAX in its unique Eternamax form.

The full expansion includes the following:

  • Seven Pokémon VMAX
  • 14 powerful Pokémon V—plus nine full-art Pokémon V
  • 17 Trainer cards and four full-art Supporter cards
  • Three new Special Energy cards
Fans interested in playing with cards from the expansion before launch can do so by picking up the Sword & Shield—Darkness Ablaze Build & Battle Box, available through their local participating Pokémon TCG retailer starting August 1. Each box contains four Sword & Shield—Darkness Ablaze booster packs; a 23-card Evolution pack featuring key cards from current and prior sets, including one of four alternate-art promo cards; and a deck-building tip sheet.

Darkness Ablaze Elite Trainer Box

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Get ready for all new V and V-MAX Pokemon to join your roster! This all new set from The Pokemon Company introduces new cards such as Eternatus V and the highly anticipated Charizard V-MAX!

Each Elite Trainer Box comes with:

  • 8 Pokémon TCG: Sword & Shield—Darkness Ablaze booster packs
  • 65 card sleeves
  • 45 Pokémon TCG Energy cards
  • A player’s guide to the Sword & Shield—Darkness Ablaze Expansion
  • A Pokémon TCG rulebook
Apr 09

Pokémon Sword and Shield - Mythical Pokémon Zarude's Signature Move - Jungle Healing

Posted by Sunain | April 9th 2020 at 10:32 AM EDT
Tags: Press Release, Nintendo, The Pokémon Company International, Pokémon Sword, Pokémon Shield
Comments: 0
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The Pokémon Company International and Nintendo revealed the Mythical Pokémon Zarude’s signature move, Jungle Healing. High resolution artwork and screenshots from the press release have been added to an Imageboard thread.

MYTHICAL POKÉMON ZARUDE HAS A SIGNATURE MOVE

​​​​​​ Zarude is a Dark- and Grass-type Pokémon that can grow vines from the back of its neck, its wrists, and the soles of its feet at will.

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Name: Zarude
Category: Rogue Monkey Pokémon
Height: 5′11″
Weight: 154.3 lbs.
Type: Dark/Grass


Once Zarude reaches Lv. 90, it can learn Jungle Healing, a unique move only it can learn. In this Grass-type status move, the Pokémon wraps its vines around trees, absorbs their energy, and then releases that energy combined with its own. Healing power radiates around the area and heals both Zarude and its ally Pokémon—restoring their HP and curing them of any status conditions.

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Zarude is only available in the Pokémon Sword and Pokémon Shield video games and can’t be encountered in regular gameplay. Having released in November 2019, Pokémon Sword and Pokémon Shield are the latest titles in the core Pokémon video game series and are available on Nintendo Switch™ systems.
Sep 06

The Pokémon Company International partners with The Football Association

Posted by Sunain | September 6th 2019 at 07:30 PM EDT
Tags: Press Release, The Pokémon Company International
Comments: 0
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The Pokémon Company International today announced it has entered a three-year partnership with The Football Association (The FA) to support The FA’s National Futsal Strategy. High resolutions pictures from the press release have been added to an Imageboard thread.

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The Pokémon Company International partners with The Football Association to increase participation in The FA’s National Futsal Strategy

The partnership begins immediately with Pokémon and The FA aiming to make Futsal a natural part of children’s football development. The focus in year one of the partnership will be on increasing participation of school and club teams from across England in The FA’s National Youth Futsal programme.

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Throughout the partnership, The FA and Pokémon will use their shared values of evolution and progression through training to help appeal to children—raising Futsal’s profile, creating a clear identity for the game and developing a twin tracking pathway that will mean boys and girls can play Futsal as a part of their overall experience of the game.

Dan Kiddle, The FA’s Head of Commercial Partnerships, commented: “We are delighted to welcome the Pokémon Company International as a partner of The FA to support our National Futsal strategy and help grow participation in England. Pokémon is an instantly recognisable brand across the world and we are excited to work together to encourage young players, of all abilities, to play the game of Futsal.”

The FA views Futsal as integral to the progression of football standards across the country, with the current England men’s national team featuring a number of players who were brought up playing Futsal.

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Because Futsal places emphasis on the technical ability, decision making and reaction time of players, it can result in more technically confident players, who can make good decisions under pressure.

The Pokémon Company International and The FA will work closely together to create and deliver an exciting range of initiatives at participating schools and clubs, culminating in The FA’s National Youth Futsal Festival in May 2020, as well as supporting the England men’s national Futsal team.

Michael Skubala, head coach of the England Futsal team, added: “It’s great to have such an iconic brand as Pokémon to sit alongside Futsal development in England. We will work hard together to engage with young players so that they can experience Futsal as part of their football development. It’s an exciting, fast-paced, technical game and I know they will love it.”

Article edited on 2019-09-13 07:41:25 by Sunain
Sep 25

Mythical Pokémon Meltan

The Pokémon Company International, Niantic, Inc., and Nintendo announced today that a new Mythical Pokémon has been discovered in the world of Pokémon GO: Meltan! Meltan had been appearing in Pokémon GO starting on September 22nd, 2018 during the Chikorita Community Day and then all through the weekend before the official announcement today. High resolution screenshots and artwork from the press release has been added to an Imageboard thread.

MYSTERIOUS NEW POKÉMON APPEARS IN POKÉMON GO

Reported Sightings of Ditto as New Mythical Pokémon, Meltan

Meltan

Meltan is a Steel-type Pokémon with a body made mostly of liquid metal, which makes its shape very fluid. This Pokémon can use its liquid arms and legs to corrode metal and absorb it into its body. Meltan can generate electricity using the metal it absorbs from outside sources. It uses this electricity as an energy source and for an attack it fires from its eye.

Name: Meltan
Category: Hex Nut Pokémon
Height: 0'08"
Weight: 17.6 lbs.
Type: Steel

In Pokémon GO, sightings of Ditto that have transformed into Meltan have been reported. Professor Oak and Professor Willow have started research on Meltan. Professor Oak, one of the leading authorities in the field of Pokémon research, is based in the Kanto region’s Pallet Town. In Pokémon: Let’s Go, Pikachu! and Pokémon: Let’s Go, Eevee!, he gives a Pokédex to both you and your rival—entrusting you with his dream of completing it. Meanwhile, with the help of Pokémon GO players around the world, Professor Willow conducts his research in the field to fully understand the habitats and distribution of Pokémon. He was once an assistant to Professor Oak, and he talks to Oak, his mentor, whenever he runs into a hitch in his research.

It has been determined that Pokémon GO is somehow key to meeting Meltan in Pokémon: Let’s Go, Pikachu! and Pokémon: Let’s Go, Eevee! Updates will be provided as more is discovered about this mysterious Mythical Pokémon.

Meltan

Pokémon GO, a mobile game that encourages fans to discover and catch Pokémon in the real world, is available for download both for iPhone in the App Store and for Android devices on Google Play.

Meltan Meltan

YouTube Trailer - New Pokémon Discovered: Introducing Meltan!


Source: https://www.youtube.com/watch?v=nvLDA70ZvbU

YouTube Trailer - W Professors Profile01 - New Pokémon Discovered


Source: https://www.youtube.com/watch?v=MT1J_cEELR8

Article edited on 2018-09-25 10:06:26 by Sunain
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