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TOMY Builds On Bestselling, Award-Winning Global Brands With Action And Innovation At Toy Fair 2014

TOMY International, a leading global designer, producer and marketer of a broad range of innovative, high-quality toys that kids love and parents ask for by name, previews its 2014 line-up at American International Toy Fair (Booth #2273). The Battroborg™ motion-controlled battling robot brand adds stealth, weaponized warriors, the sought-after Pokémon line expands with fun-filled role-play toys, and Chuggington StackTrack™ playsets feature working mega cranes, escalators and elevators that give die-cast engines a lift no matter how tall kids stack their track. In addition, TOMY unveils a brand new toy line as the newly-named master toy partner for Sonic the Hedgehog, while John Deere digs deeper into toys with its Gear Force preschool line.

"This year we are significantly expanding our offerings of innovative new toys across all our award-winning, best-selling owned and licensed brands," says Greg Kilrea, President and Chief Executive Officer of TOMY International. "We are able to achieve this by leveraging the talents and assets of our global resources, driving innovation in new and existing product lines and furthering our goal of delivering the best in branded play experiences to consumers throughout the world."

Highlights of what's new across TOMY brands for 2014 include:
Pokémon - As the exclusive licensee and distributor for Pokémon in categories including figures, figure accessories, plush, playsets, role-play and more, TOMY debuts its all-new line for one of the world's leading kids' entertainment franchises. New for 2014, TOMY premieres its first line of role-play items designed to help transform kids into Pokémon trainers. Highlights include:
  • Battle Ready™ Pikachu™ — I choose you Pikachu! Pikachu launches foam discs either off your shoulder or on a tabletop or floor. Includes Pikachu, an adjustable backpack harness with storage compartment, eight foam discs and two button cell batteries. Let the battle begin!
  • Trainer Gloves with Sound™ — Get ready to become a Pokémon Trainer with Ash's gloves! These gloves are motion activated, so when you pretend to throw your Poké Ball into battle, you hear four different sound effects.

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Last updated 18 Feb 2014 18:43 by Sunain.
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