Start/End Dates	2012-03-23 through 2012-04-08
Country	Japan

Details

A Pikachu Festival (ピカチュウまつり) was held at the Tohoku Pokémon Center from March 23rd, 2012 until April 8th, 2012. There was various activities at the festival all related to Pikachu such as Papercraft and bingo. This Pikachu was distributed at the event to players of the Japanese version of Pokémon Black and White. In addition, those who purchased items at the Pokémon Center were also given a Pikachu Promo TCG card which was also given out on December 4th, 2011 to celebrate the opening of the Pokémon Center.

JR Sendai also held a Pokémon Stamp Rally from March 23rd, 2012 until April 8th, 2012 where participants were asked to get 5 Pokémon stamps from different stations and present them at the Tohoku Pokémon Center to receive a memo pad and sun visor. While at the Tohoku Pokémon Center, rally participants were encouraged to get this Pikachu event download.


Sources: http://www.pokemon.co.jp/info/2012/03/120315_p02.html?i001=news and http://www.pokemon.co.jp/info/2012/03/120315_p06.html