Pokémon Master Journeys: The Series Part 3 is now on Netflix in the United States. Ash, Goh, and Chloe have enjoyed incredible adventures as Pokémon Trainers and researchers for Cerise Laboratory in Vermilion City.
Pokémon Master Journeys: The Series Part 3 Now on Netflix
Ash, Goh, and Chloe are the best team of all time in the final episodes of Season 24 of Pokémon the Series.
Ash and his friends' journeys as research assistants at Cerise Laboratory have taken them all across the Pokémon world. The thrilling adventures continue, and conclude, with Part 3 of Pokémon Master Journeys: The Series now available on Netflix. In Part 2, Ash rose steadily through the ranks of the World Coronation Series, Goh decided he wants to join Project Mew, and Chloe developed her skills as a new Pokémon Trainer. For a more detailed recap, and the opportunity to test your knowledge of Part 2, take the Pokémon Master Journeys: The Series Part 2 quiz before taking on Part 3. Will these three friends and Trainers achieve their respective goals in the final 15 episodes of Season 24? Continue the journey on Netflix to find out.
In Canada, “Pokémon Ultimate Journeys: The Series” will premiere on TELETOON and STACKTV beginning on Saturday, May 28 at 12:00 p.m. ET/PT.
In Australia, “Pokémon Ultimate Journeys: The Series” will premiere on 9Go! beginning on Thursday, September 15 at 10:30 a.m. AEST.
Pokémon Ultimate Journeys: The Series Poster
Press Release - ‘Pokémon Ultimate Journeys: The Series’ Premiering Around the World in 2022
New Trailer, Details Announced for 25th Season of Beloved Pokémon Animated Series
BELLEVUE, Wash. — May 11, 2022 — Today, The Pokémon Company International unveiled the next season of the iconic Pokémon animated series, “Pokémon Ultimate Journeys: The Series,” premiering in select markets as early as spring and in additional markets through the end of 2022 and beyond. The 25th season of the globally popular animation will follow Ash Ketchum and his Pikachu, as well as Goh and Chloe, as they embark on their latest adventures in the Pokémon world.
The Pokémon Company International gave fans a sneak peek at the upcoming season by unveiling first-look screenshots and an official synopsis. A global reveal trailer for “Pokémon Ultimate Journeys: The Series” also debuted on the Pokémon YouTube channel: https://youtu.be/CUjAdM3BtCw.
“Pokémon Ultimate Journeys: The Series” Synopsis:
The stakes are higher than ever for Ash, Goh and Chloe as they advance toward their goals! As the Pokémon World Coronation Series tournament heats up, intensive training is in store for Ash, Pikachu and their Pokémon friends. Meanwhile, Goh embarks on a series of challenging trial missions to become a member of Project Mew. And as Chloe and Eevee learn about the different evolutionary paths that Eevee can take, will they be able to come to a decision about its future? Get ready for nonstop action, familiar faces from journeys past and more Pokémon discoveries to be made!
In the US, “Pokémon Ultimate Journeys: The Series” will premiere on Netflix later this year. Fans can stay tuned to Netflix for series availability information in the coming weeks and months, as well as subscribe to the official Pokémon YouTube channel for future trailer reveals.
YouTube Clip - Pokémon Ultimate Journeys: The Series | Part 1 Coming Soon to Netflix
A serial code will be distributed to players of the Pokémon Brilliant Diamond, Shining Pearl or Pokémon LEGENDS Arceus games that they can use to redeem a Regigigas in the game of their choice from June 1st, 2022 until July 31st, 2022.
Level: 100 Ability: Slow Start OT: 전이마을 Moves: Iron Head, Rock Slide, Icy Wind, Crush Grip
A Regigigas promo card (157/S-P) will also be distributed to theater patrons. A Shaymin V promo card (158/S-P) will also be distributed at select theaters to the first 50,000 viewers. The Shaymin V promo card was previously released in February, but this time, a new version is being released with the movie title logo on the card.
Coming Soon: Pokémon: Hisuian Snow on Pokémon TV and YouTube
Learn about a time when Pokémon and humans lived separate lives with a new limited animated series.
Get ready for a new adventure set in the vast, stunning Hisui region. Produced by WIT STUDIO, Pokémon: Hisuian Snow launches May 18 with the first episode in a three-part limited animated series. Available on Pokémon TV and the official Pokémon YouTube channel, Pokémon: Hisuian Snow tells the story of a boy named Alec and his encounter with a Hisuian Zorua. When he was younger, Alec's father taught him that people and Pokémon cannot live together. But Alec's interactions with the Zorua might offer a different lesson.
Press Release - POKÉMON ANNOUNCES NEW ANIMATED SERIES ‘POKÉMON: HISUIAN SNOW’
Details Revealed for Three-Episode Web Series Set in the Ancient Hisui Region
BELLEVUE, Wash. — April 26, 2022 — The Pokémon Company International revealed details today about an animated series that will take fans on a new adventure in the ancient Hisui region of the Pokémon world. The web series, originally teased during a Pokémon Presents on Pokémon Day 2022, is titled “Pokémon: Hisuian Snow” and is slated to premiere on May 18, 2022, exclusively on the official Pokémon YouTube channel and Pokémon TV.
The Hisui region was originally explored in the Pokémon Legends: Arceus video game and represents the Sinnoh region of old—before the existence of Pokémon Trainers and Pokémon Leagues. “Pokémon: Hisuian Snow” is a story that takes place during this ancient age when the relationship between people and Pokémon was very different. Aboard a boat bound for the Hisui region, the protagonist Alec reminisces about the first time his father took him there. Over the span of three episodes, “Pokémon: Hisuian Snow” will go into detail about Alec’s stories from the past.
Viewers will meet Hisuian Pokémon and new characters in this limited web series. The Pokémon Company International has revealed initial details of key characters and Pokémon in anticipation of the premiere.
Alec is heading to the Hisui region in search of medicinal herbs. He is a mild-mannered young man who is studying to become a doctor. As a child, he once accompanied his father on a visit to the Hisui region. He had an adventurous and mischievous side to him when he was a child.
Alec’s father is a woodworker. He originally lived in a different region, but recently moved to the Hisui region to procure materials. He came to fear Pokémon after a certain incident.
Zorua (Hisuian Form)
The Spiteful Fox Pokémon who lives in the Hisui region. It is said that the lingering spirits of Zorua who were chased out of their homeland and perished have returned to life in this form, fueled by the power of their malice toward humans and Pokémon.
“Pokémon: Hisuian Snow” is being produced by The Pokémon Company International in collaboration with WIT STUDIO, and episodes will premiere on the official Pokémon YouTube channel and Pokémon TV. Please look forward to more information on additional episode release dates following episode one’s premiere.
Director: Ken Yamamoto
Screenwriter: Taku Kishimoto
Character Design: KURO
Color Design: Ayaka Nakamura (WIT STUDIO)
Art Director: Yuuji Kaneko (AOSYASIN)
Director of Photography: Takeru Yokoi (WIT STUDIO)
Offline Editor: Akari Saito (Mishima Editing Room)
Sound Director: Masafumi Mima
Animation: WIT STUDIO
Pocket Monsters anime composer Shinji Miyazaki has released a pre-production version of the fan favourite track Oración, from Pokémon: The Rise of Darkrai. This version features accompanying vocals, previously unheard in any media. Mr. Miyazaki is planning to editing more recorded scores to make them playable in a live performance.
I have been involved in composing the original soundtracks for 23 Pokémon movies. (21 films with director Kunihiko Yuyama, 2 films with director Tetsuo Yajima).
When I look back on those 24 years, I feel a little disappointed now. This is because I rarely had the opportunity to enjoy concerts in the same time and space as the soundtrack fans.
So I'm thinking of picking up the major recording scores and editing them little by little. (Editing here means to make the total score playable in a live performance.)
I hope this weel meet the needs of soundtrack fans, even if only a little. If there is any concrete progress, I will let you know.
I also plan to create the following scores "Canciones de Oración”
This is a tribute to the 2007 movie "The Rise of Darkrai"
Some soundtrack fans may say, "I don't like music with lyrics because they limit the image!" However, I myself was composing with vocals in mind (at the time), and if Director Yuyama had requested music with lyrics, this is what I would have done.
On April 1st, 2022, Shogakukan Productions (ShoPro) released a press release and PV video to celebrate the 25th anniversary of the Pocket Monsters anime in Japan and to showcase the upcoming climax to the current Pocket Monsters series.
New Key Visuals and PV Revealed!
A special video commemorating the 25th anniversary of the TV anime is also now available!
The TV anime Pocket Monsters, which airs every Friday at 6:55 pm on TV Tokyo, has unveiled a new key visual and PV! The key visual released this time depicts the two main characters, Satoshi and Go, and their Pokémon partners, as well as Satoshi's goal, Dande, and Go's goal, the Mythical Pokémon Mew. The refreshed visuals show their desire to continue pursuing their dreams.
Also, a new PV has been released! Satoshi aims to battle Dande, the strongest champion, and Go aims to pass Project Mew in order to get Mew, whom he met as a child. The two are pursuing their respective dreams, and there are plenty of scenes that remind us of their upcoming adventures! Koharu and her partner Pokémon Eievui, dressed in their contest costumes, also make an appearance. Watch out for the two of them on the gorgeous stage!
The PV also features Shinji, a rival with whom Satoshi once had heated battles with, and Gekkouga, a Pokémon with whom he shared many adventures! For those who have seen the previous Pocket Monsters series, the content is highly anticipated. The main story of the anime will continue to accelerate toward the climax for the two, so don't miss it!
The PV released today is now available on the official Pokémon YouTube Channel.
YouTube Clip - Pocket Monsters Anime Promotional Video 10
Special video for the 25th anniversary of the TV animation Pocket Monsters is also now available!
The TV anime Pocket Monsters celebrated its 25th anniversary of its first broadcast on April 1st, 1997. To commemorate this, a special video is being released on the official Anipoke Twitter on midnight on Friday, April 1st, 2022!
Beginning with Satoshi's encounter with his one and only partner, Pikachu, the video traces Satoshi's adventures over the past 25 years, looking back at the Pokémon he has met. It is full of scenes that will make you nostalgic, even if you watched the anime as a child, so please pay attention!
April 1st is the 25th anniversary of the "Pocket Monsters" TV show!
This day the extravagant double feature "VS Elite Four 1 Hour Battle Special" will air!
Citron and Eureka will be back as well!
We've received comments from voice actors Yuki Kaji and Mariya Ise!
It's been decided that the anime TV show "Pocket Monsters", which airs every Friday on the Tv Tokyo Network, is going to air the extravagant double feature "VS Elite Four 1 Hour Battle Special" Friday, April 1st, 2022 at 6:55pm! Citron and Eureka, who both traveled with Satoshi in the Kalos region in the TV shows "Pocket Monsters XY" and "Pocket Monsters XY&Z" are going to return! We've received comments from Citron's voice actor Yuki Kaji and Eureka's voice actor Maiya Ise.
And believe it or not, on April 1st 2022 the "Pocket Monsters" anime TV series will be celebrating the 25th anniversary of the original premiere date of April 1st 1997!! It will have a special giveaway campaign as a thank-you to all its fans, so make sure to pay attention to the show that day!
Synopsises for the "VS Elite Four 1 Hour Battle Special" airing Friday April 1st, 2022
"Satoshi and Citron! Special Friendship Training!!"
The venue for the next "Pokémon World Championships" match is in Miare City in the Kalos region. Before the match starts, Satoshi and Go visit Gym leader Citron and his sister Eureka, who used to travel with Satoshi. Satoshi trains by having a Pokémon battle with Citron, but then something happens to Negigaknight...?! Uonoragon seems to take an interest in what happened, and...?!
"Hyper Class! VS Elite Four Dracaena!!"
Satoshi's "Pokémon World Championships" opponent is Dracaena from the Kalos Elite Four, who is ranked 12th in the Hyper Class! Dracaena looks kind, but her battling skills are absolutely extreme?! Satoshi faces the Dragon type Trainer Dracaena with his powered-up Negigaknight and Uonodragon! Will he be able to defeat this powerful opponent?!
Satoshi reunites with Citron and Eureka, the siblings he traveled with in the Kalos region! How with Satoshi fight Kalos Elite Four Dracaena after training with them?! Keep your eyes peeled!
We've received comments from Citron's voice actor Yuki Kaji and Eureka's voice actor Maiya Ise!
Yuki Kaji, voice of Citron:
"I had heard rumors that characters from other series have been appearing one after another, so I'd been hoping Citron one day would as well... and I'm really happy that dream came true today! And it's BOTH siblings, too! I think of the three years I spent dubbing the "Pocket Monsters" TV show as an indispensable masterpiece of my voice actor life. It was a time filled with learning and twinkling.
When I appeared in the show this time, I went to the dubbing session picturing what Citron's life had been like after the conclusion of the "Pocket Monsters XY" series... hoping I could show that I had grown a bit as an actor since last time. The Pokémon dubbing studio is a place for passion and fun!
As far as this episode goes, I think you might consider it a character analysis that truly makes you feel what Citron is like as a person. However, his battle against Satoshi is really well made too, and you should get to hear his catchphrase "Citronic Gear On!" as well...! Don't miss the scene where the siblings reunite with Satoshi, Pikachu and the other either, it's really emotional! I hope they'll make another appearance after this... preferably one where they interact with Go! The Pokémon World is infinitely wide, so there's no doubt things will get even more exciting in the future!
I hope both existing XY fans and those that gain an interest in XY from this episode will get the opportunity to watch these two characters' journey in its entirety! It's the most wonderful story of all! Regards,
Mariya Ise, voice of Eureka:
It made me really happy I got to meet Satoshi's voice actress Rica Matsumoto and all the other people that took care of me back in the days of the "Pocket Monsters XY" series, and getting to play Eureka again made me the happiest of all. Unfortunately I didn't get to record alongside Yuki Kaji, who plays Eureka's brother Citron, but since we spent about three years together in this dubbing studio, I could still hear his voice in my head when I read the script, so I was able to record my lines while being pretty sure how Kaji-kun would deliver his.
If you're new to the Pokémon anime, I hope you'll come to love the innocent angel Eureka who loves to care for Pokémon, and I also hope you'll watch the "Pocket Monsters XY" series as well.
Eureka is a girl who's too young to be a Pokémon Trainer yet, which I think viewers close to her in age will be able to empathize with. The sibling interaction between her and Citron is really charming as well, so I really hope you'll get the opportunity to watch the "Pocket Monsters XY" series in addition to this episode!
A new Pokémon Presents was broadcast on February 27th, 2022 at 6:00 a.m. PDT and it was about 14 minutes long with the latest news about the Pokémon games and apps featuring new information on: Pokémon Brilliant Diamond and Pokémon Shining Pearl, Pokémon Legends: Arceus, Pokémon GO, Pokémon Masters EX, Pokémon Café ReMix, and the new games Pokémon Scarlet and Pokémon Violet. Pictures from the press release have been added to an Imageboard thread.
POKÉMON ANNOUNCES NEW VIDEO GAMES POKÉMON SCARLET AND POKÉMON VIOLET
Next Evolutionary Advancement in Pokémon Video Games and New First Partner Pokémon Revealed
Events Celebrating Pokémon Day 2022 and New Game Updates from Across the Franchise Also Unveiled
Bellevue, WA—February 27, 2022—Today, The Pokémon Company announced Pokémon Scarlet and Pokémon Violet, new video games coming to the blockbuster series that first captivated fans with the Pokémon Red and Pokémon Green games 26 years ago. The announcement was made during a special Pokémon Presents video presentation streamed online to fans around the world on Pokémon Day, the annual fan-focused, pop-culture holiday celebrating the launch of the original Pokémon games on February 27, 1996. Pokémon Scarlet and Pokémon Violet will launch in late 2022 and be available exclusively on the Nintendo Switch™ system.
“Trainers will once again embark on an epic journey of discovery and exploration,” said Tsunekazu Ishihara, president and CEO of The Pokémon Company. “Pokémon Scarlet and Pokémon Violet will be an adventure unlike any other, and I cannot wait to share this incredible experience with all of you.”
New updates for the recently released Pokémon Brilliant Diamond,Pokémon Shining Pearl, and Pokémon Legends: Arceus games were also announced in addition to in-game events for Pokémon GO, Pokémon Café ReMix, Pokémon Masters EX, and Pokémon UNITE to mark Pokémon’s 26th anniversary. Details about all announcements made today follow:
Pokémon Scarlet and Pokémon Violet
Developed by GAME FREAK inc., Pokémon Scarlet and Pokémon Violet (ポケットモンスター スカーレット・バイオレット) take a new evolutionary step in the Pokémon main series. Trainers can explore an open world where various towns with no borders blend seamlessly into the wilderness. Pokémon can be seen everywhere in this wide-open world—in the skies, in the sea, and on the streets.
Pokémon Scarlet Main Characters
Pokémon Violet Main Characters
As one of the main characters, Trainers will jump into the world of Pokémon Scarlet and Pokémon Violet to begin their adventure, where they will have a different outfit depending on which game they are playing. Trainers will then choose either Sprigatito, the Grass Cat Pokémon, Fuecoco, the Fire Croc Pokémon, or Quaxly, the Duckling Pokémon to be their first partner Pokémon before setting off on their journey.
Category: Grass Cat Pokémon
Weight: 9 lbs.
The capricious, attention-seeking Grass Cat Pokémon.
Category: Fire Croc Pokémon
Weight: 21.6 lbs.
The laid-back Fire Croc Pokémon that does things at its own pace.
Category: Duckling Pokémon
Weight: 13.4 lbs.
The earnest and tidy Duckling Pokémon.
After their release, Pokémon Scarlet and Pokémon Violet will be able to link with Pokémon HOME, a service that allows Trainers to keep their entire Pokémon collection in one place. By linking these games with Pokémon HOME, Trainers will be able to have Pokémon from other regions adventure alongside them in Pokémon Scarlet and Pokémon Violet.
Daybreak, a software update (Ver. 1.1.0) for the Pokémon Legends: Arceus game, will be available starting today at 7:00 a.m. PST, February 27, 2022. In the Daybreak update, Trainers will begin investigating mysterious mass outbreaks of Pokémon that are popping up all over the Hisui region. Players will also have a chance to battle powerful opponents—like Legendary Pokémon and wardens—adding yet more options to the Pokémon battle experience.
In celebration of Pokémon Day, Trainers can also receive items that will help them on their adventure in Pokémon Legends: Arceus. They can receive these items by entering the password ARCEUSADVENTURE in the Mystery Gifts menu in their game before 7:59 a.m. PST on Thursday, March 31, 2022. This gift includes 30 Ultra Balls, 30 Gigaton Balls, and 30 Jet Balls.
The production of an online animated series set in the Hisui region has also begun. This series will feature an original story line and is anticipated to launch later in 2022.
Pokémon Legends: Arceus brings Trainers to the vast Sinnoh region as it existed in the past, long before the setting for Pokémon Diamond and Pokémon Pearl was established. For more information about Pokémon Legends: Arceus, please visit Pokemon.com/LegendsArceus.
Pokémon Brilliant Diamond and Pokémon Shining Pearl
An item called Oak’s Letter will be distributed in the Pokémon Brilliant Diamond and Pokémon Shining Pearl games starting today, February 27, 2022. Trainers can receive Oak’s Letter by choosing Get via Internet from the Mystery Gift menu in the game. Once a Trainer receives Oak’s Letter, they can talk to Professor Oak on Route 224. He will then ask for their cooperation regarding a stone tablet like one found in the Kanto region. As the Trainer assists Professor Oak, the Mythical Pokémon Shaymin will appear. Trainers can follow it and try to add it to their team. Shaymin is the Gratitude Pokémon and is able to change into its Sky Forme using the Gracidea item.
For more information about the Pokémon Brilliant Diamond and Pokémon Shining Pearl video games, please visit Pokemon.com/DiamondPearl.
Pokémon Day 2022 In-Game Events
In celebration of 26 years of Pokémon, several events will take place in current games across the franchise.
Pokémon that first appeared in the Alola region, the setting of the Pokémon Sun and Pokémon Moon games, will be appearing in the world of Pokémon GO beginning 10:00 a.m. local time on March 1, 2022. Until then, it seems that Alolan Form Exeggutor will be appearing.
There is currently an ongoing event in Pokémon Masters EX celebrating 2.5 years since the game’s release. During the event, players can immediately receive 3,000 gems, as well as the chance to scout 10 sync pairs each day for 10 days at no cost. Additionally, Trainers May, Skyla, and Raihan will appear in special outfits as part of the 2.5-year celebration.
In the Pokémon Café ReMix game, there are currently three events Trainers can participate in to celebrate Pokémon Day. The events are as follows:
Log-in bonus of a celebratory crown outfit for Bulbasaur (available until Tuesday, March 8, 2022 at 9:59 p.m. PST)
A four-day period of an increased chance of Shiny Piplup appearing (until Tuesday, March 1, 2022 at 9:59 p.m. PST)
The opportunity to use the new delivery feature 11 times at no cost (until Tuesday, March 8, 2022 at 9:59 p.m. PST)
In Pokémon UNITE, an ongoing event to celebrate Pokémon Day is currently under way. For the first time in the game, Trainers can immediately try out the Mythical Pokémon Hoopa and earn its Unite license. Players can enjoy a Pokémon Day log-in event from now until March 14, 2022 to receive a Pokémon Day hat and t-shirt in-game. Starting today, Trainers can experience full-fury battles, a new type of quick battle in Pokémon UNITE. An exciting reveal was also made, introducing Duraludon as the next Pokémon coming to the game in the future.
The Pokémon Company International, a subsidiary of The Pokémon Company in Japan, manages the property outside of Asia and is responsible for brand management, licensing and marketing, the Pokémon Trading Card Game, the animated TV series, home entertainment, and the official Pokémon website. Pokémon was launched in Japan in 1996 and today is one of the most popular children’s entertainment properties in the world. For more information, visitwww.pokemon.com.
 Each game that can receive Pokémon via Pokémon HOME can receive only Pokémon that can be obtained in that particular game. To find out what Pokémon appear in Pokémon Scarlet and Pokémon Violet, please look forward to the release of those games.  Daybreak content will be available after viewing the game’s end credits.  See here for details on how to receive gifts via the Mystery Gifts feature: Pokemon.com/LegendsArceus Players will need to connect their Nintendo Switch system to the internet to claim Mystery Gifts. To connect to the internet, the system user will need to connect to a Nintendo Account. A Nintendo Switch Online membership (sold separately) is NOT required. It takes approximately two hours of play time before players are able to access the Mystery Gift feature. Players will need to install update data to claim Mystery Gifts. To encounter Shaymin in the game, players must first enter the Hall of Fame and obtain the National Pokédex. Players can obtain the National Pokédex by talking to Professor Rowan after completing the Sinnoh Pokédex. Please note that only one Shaymin can be caught per save data.
YouTube Clip - Pokémon Scarlet and Pokémon Violet | Announcement Trailer
The Pokémon Company International announced sales data for 2021 in Europe which was also the 25th anniversary of the franchise. The brand had a stellar year especially with the Pokémon Trading Card Game.
THE POKÉMON COMPANY INTERNATIONAL SEES SALES SOAR IN 25TH ANNIVERSARY YEAR FOR POKÉMON TRADING CARD GAME AND TOYS IN EUROPE
London, UK—07 February 2022—The Pokémon Company International announced today that Pokémon celebrated a fantastic year at retail in 2021, seeing a significant increase in sales across Europe for its Pokémon Trading Card Game (TCG) and toy ranges as it celebrated its 25th anniversary.
Named Best Gaming Licensed Property at the 2021 Licensing Awards, Pokémon was the #1 property for 2021 in France, Belgium, and the Netherlands, and saw the highest year-on-year sales increase across all listed properties in the UK, France, Germany, Belgium, and the Netherlands, according to figures recorded by NPD Group*. Pokémon is the #1 gaining property in 2021 across the EU8** according to NPD, growing by +106% vs. 2020.
Pokémon was the #1 NPD toy property in France with sales almost double that of the #2 brand, achieving 102% growth YOY. Pokémon also had five items in the top 50 toys of the year, including Pokémon TCG Battle Academy, the first-ever board game adaptation of the TCG which won the Best Game category at the 2021 US Toy of the Year Awards, coming in at #7 with over €5m in sales.
In 2021, Pokémon achieved its highest-ever annual position in both Germany and the UK. It was #9 in Germany with 100% growth, and #7 in the UK with 78% growth.
Pokémon was #1 in both Belgium and the Netherlands, achieving an amazing 183% growth in the Netherlands and 125% in Belgium, where its sales were almost double those of the #2 brand.
In addition to Pokémon’s success in western Europe, TPCi is currently eyeing future growth and is extending its localised marketing efforts for the hugely popular Trading Card Game to Poland, Slovakia, the Czech Republic, and Israel.
The new Pokémon TCG: Sword & Shield—Brilliant Stars expansion, which introduces the Pokémon VSTAR mechanic, launches on 25 February.
Pokémon offers a fantastic and varied toy range for fans. Latest highlights include Mattel’s Mega Construx Celebration Pikachu, the absorbing strategy game Pokémon Labyrinth from Ravensburger, and the award-winning range from Jazwares including the popular Pokémon Carry Case Volcano Playset backpack.
“2021 was an exceptional year for Pokémon,” said Mathieu Galante, Licensing Director EMEA for The Pokémon Company International. “Our packed programme of exciting activity and new and different best-in-class product launches, including a host of fabulous anniversary items, resulted in huge demand and surging sales. We are delighted with the superb performance at retail which demonstrates the brand’s continued iconic cultural relevance, and we continue to work hard to bring more innovation to fans over the coming months.”
“Pokémon TCG sales were simply sensational in 2021, breaking all previous records,” said Simon Benton, VP Pokémon TCG Sales Europe. “We would like to thank our retail partners and distributors for their continued support in showcasing the products to consumers. Pokémon is the #1 NPD property in three countries and also saw astonishing three-digit year-on-year gains across the majority of our key territories. These figures have cemented the phenomenal success of the brand’s 25th anniversary year. With increased TCG distribution set to launch in Eastern Europe, we look forward to expanding our reach in 2022.”
The global phenomenon of Pokémon was first launched in Japan in 1996 as a role-playing game for Nintendo’s Game Boy system and reached the United States and Europe in 1998–99. Pokémon has since grown into one of the most popular entertainment properties in the world, encompassing video games, the Pokémon Trading Card Game, mobile games and apps, animation and movies, Play! Pokémon competitive events, and licensed products.
It is one of the most successful video game franchises of all time with more than 368 million video games sold worldwide. In addition, more than 22 billion Pokémon TCG cards have been shipped to 77 countries in 13 languages, while the mobile game sensation Pokémon GO has received more than one billion downloads globally since launch in 2016. More than 1000 episodes of the animated TV series span 24 seasons, licensed for broadcast in 176 countries and regions in more than 30 languages.
*Source: The NPD Group / Toys / Retail Tracking Service / EU8
**UK, France, Belgium, Netherlands, Italy, Germany, Spain & Russia