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Starting on February 1st, 2022, D.LEAGUE, a professional dance league in Japan, will now offer Pochama-designed goods to commemorate their work with Project Pochama! You can buy them at D.LEAGUE venues and on the official D.LEAGUE online site, so be sure to check them out!

What is Project Pochama?
Pochama is a Water-type Pokémon, one of the first three starters that appears in Pokémon Diamond and Pearl. Project Pochama is a project to not only spread the charm of Pochama to the world, but also to support Pochama through various activities.

Items:

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POCHAMA D.LEAGUE T-SHIRTS - 4,400 yen | POCHAMA D.LEAGUE HAND TOWEL - 1,100 yen

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POCHAMA D.LEAGUE MINI POCHETTE - 2,200 yen | POCHAMA D.LEAGUE SANDALS - 3,300 yen

Item List:

POCHAMA D.LEAGUE T-SHIRTS - 4,400 yen
POCHAMA D.LEAGUE HAND TOWEL - 1,100 yen
POCHAMA D.LEAGUE MINI POCHETTE - 2,200 yen
POCHAMA D.LEAGUE SANDALS - 3,300 yen

Source: https://www.pokemon.co.jp/goods/2022/02/220204_ap01.html

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Fumuroya will launch Pochama Bowls filled with the charm of Pochama, who has been attracting attention for its Project Pochama activities, at Pokémon Centers nationwide in Japan (excluding the Pokémon Center Shibuya) and the Fumuroya Online Shop on Saturday, February 5th, 2022.

Background

Since the Edo period, Kanazawa has been a major producer of a variety of fu known as Kaga-fu (加賀麩). Fu, or wheat flour gluten, is a traditional Japanese food. There are various types of fu, such as the flower-shaped Irodori-fu, and the wheel-shaped kuruma-fu. It is generally used in simmered dishes.

Fumuroya has been manufacturing and selling Kaga-fu since its establishment in 1865. Based on their desire to pass on the culture of Kaga-fu to future generations, they have decided to release a new product, the Pochama Bowl, in conjunction with the Pocha Marché event held at some Pokémon Center stores and the official Pokémon Store Online.

Pochama is a Water-type Pokémon, one of the first three starters that appears in Pokémon Diamond and Pearl. Project Pochama is a project to not only spread the charm of Pochama to the world, but also to support Pochama through various activities.

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Features of the Pochama Bowl

1. Pochama Print with cute monaka and fu
The Pochama Bowl was developed based on their mainstay instant soup product. The round face of Pochama printed on the monaka, and the bowl is filled with a cute looking fu. There are three main types of printed patterns on the monaka, and each box contains a randomly selected monaka with a Pochama with a different expression. In some cases, even rarer patterns may be included.

2. Pour hot water and it tastes good right away. A set of four Miso Soup
When you pour hot water into the bowl, the colorful star-shaped fu overflows from inside, making this dish a feast for the eyes. The Miso soup is made with traditional Kaga miso and is fragrant and mellow.

3. A lively package design featuring Pochama
The packaging consists of a box with Pochama all over it and individual wrappers with the image of monster balls. It is recommend as a reward for yourself or as a gift for your family and friends.

Product Details:

Name: Pochama Bowl (ポッチャマ椀)
Release date: Saturday, February 5th, 2022
Size: W215×D165×H48mm
Sales price: 2,000 yen (excluding tax) or 2,160 yen (including tax) per box of four
Where to buy: All Pokémon Centers in Japan (except Pokémon Center Shibuya): https://www.pokemon.co.jp/shop/
Fumuroya Online Shop: https://eshop.fumuroya.com/

Source: https://www.pokemon.co.jp/goods/2022/02/220204_fo01.html

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The Pokémon Pochama DAISUKI! Multi Pouch BOOK (Pokémon ポッチャマ DAISUKI! マルチポーチBOOK) was released on January 29th, 2022 by TJ MOOK and features a 32 page magazine and a Pochama themed Multi Pouch.

Fifteen years after his first appearance in 2006's Pokémon Diamond and Pearl, a Pochama fan mook is finally here! In this book, you'll find a lot of information about Project Pochama, including Pochama's hard work and support, as well as collaborative illustrations with creators presented at the Pochapocha Art Fest. The special supplement of this magazine is a slim multi-pouch so that you can take Pochama with you every day. It comes with a Monster Ball acrylic charm on the zipper handle.

If you overfill the pouch, the zipper may break, and the mesh fabric may tear. Only the pouch and charm are included in the appendix.

Multi Pouch:

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This is a pouch with an original design for this magazine. The zipper puller charm with a monster ball motif! The double zipper makes it easy to open and see the contents.

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It is thin and flat, so it can be used as a bag-in-a-bag without being bulky. It can be used as a stationery pouch, travel pouch, makeup pouch, gadget pouch, and more!

Photoshoot featuring Nicole Fujita:

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Nicole Fujita (藤田 ニコル) is the cover model. She tweeted a behind the scenes of the photoshoot on her official Twitter account on January 28th, 2022.

Product Details:

Pokémon Pochama DAISUKI! Multi Pouch BOOK
Pokémon ポッチャマ DAISUKI! マルチポーチBOOK
Release date: January 28, 2022
Price: 2,200 yen (tax included)
Format: B5 size
Number of pages: 32P
ISBN: 978-4-299-02529-6
Magazine: 66676-79
Size: W11×H22×D2cm

Source: https://tkj.jp/book/?cd=TD025296

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To conclude the PochaPocha Art Fest (ポチャポチャアートフェス), the Pokémon Company and PUBLIC TOKYO will be holding a pop-up store with the theme of "That girl and her Pochama". The PUBLIC TOKYO Pop-up shop will be open from January 29th, 2022 until February 6th, 2022 at the PUBLIC TOKYO Jingumae store.

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The pop-up store will feature illustrations by seven creators who are attracting attention, especially from the younger generation, as well as photos of Sayumi Michishige (道重さゆみ) as a model, which are reproduced directly from the illustration by Ayumi Miyama (ミヤマアユミ), and attractive items depicted in the illustrations.

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An actual outfit was made based on the illustration that Ayumi Miyama drew featuring That Girl and Pochama, and Sayumi Michishige wore it. Ayumi Miyama tweeted her new fanart illustration of the wonderful photo which was based on her initial illustration and said that Sayumi Michishige and the clothes were so cute and thanked her for making the best live-action photo.

Ringer T-shirts featuring the illustrations will also be available for purchase. The ringer t-shirts will come in a special package and can be displayed and enjoyed. It also comes with an original sticker and a Pochama promo card.

Participating creators:

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Cotoh Tsumi (古塔つみ)
Akira Komayama (こまやま明)
daisukerichard (ダイスケリチャード)
nsn
Hanabushi (はなぶし)
Ayumi Miyama (ミヤマアユミ)

Items:

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Price: 6,930 yen each

Sources: https://www.pokemon.jp/special/project_pochama/campaign2022_artfes/ and https://public-tokyo.com/shop/pages/pt_project-pochama.aspx

YouTube Clip - PUBLIC TOKYO meets PROJECT POCHAMA - Sayumi Michishige Photoshoot


Source: https://www.youtube.com/watch?v=pR913V7n4KY

Apology and Refunds for Cotoh Tsumi T-shirt

On February 10th, 2022, The Pokémon Company issued an apology and notice regarding the Pochama Cotoh Tsumi Ringer T-shirt (ポッチャマ*古塔つみ リンガーTEE). Cotoh Tsumi had apparently been tracing photos and other artwork to create their art.

We would like to take this opportunity to apologize for any inconvenience that may have been caused by the display of artwork that was part of our Project Pochama campaign, as well as the products that were sold at PUBLIC TOKYO using the artwork by Cotoh Tsumi.

As a result of investigating the process of creating the artwork, we have determined that the work for Project Pochama is original. However, we take this matter very seriously and have decided to accept returns of the T-shirt at the PUBLIC TOKYO Jingumae store and cancellation of online orders.

Sources: https://corporate.pokemon.co.jp/PostImages/8b55e7604975ac18aa671e5daf3064db20e71ff4.pdf and https://twitter.com/Pokemon_cojp/status/1491611798046646272

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The official Japanese Pokémon YouTube channel posted a new Project Pochama video titled: "It'll be fine!" MV - TV Animation Pocket Monsters Diamond and Pearl Ending Theme Special Medley (プロジェクトポッチャマ「It'll be fine!」MV ~テレビアニメ「ポケットモンスター ダイヤモンド・パール」エンディングテーマ スペシャルメドレー~). The special animated music video featuring Hikari's Pochama is a medley of some the ending themes from the TV anime Pocket Monsters Diamond and Pearl. The songs are sung by Hikari's Japanese voice actress Megumi Toyoguchi.

Medley Playlist:

1. Kimi no Soba de ~Hikari no Theme~ 「君のそばで ~ヒカリのテーマ~」 0:00-0:41
2. Ashita wa Kitto 「あしたはきっと」 0:42-1:12
3. Kimi no Mune ni La La La 「君の胸にLaLaLa」 1:13-1:51
4. Kaze no Message 「風のメッセージ」 01:52-End

YouTube Clip - Project Pochama "It'll be fine!" MV - TV Animation Pocket Monsters Diamond and Pearl Ending Theme Special Medley


Source: https://www.youtube.com/watch?v=__HPQPjSdzw

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Blue Fuji Curry and Project Pocchama have collaborated to create a retort pack of curry called Project Pocchama Blue Mt. Fuji Curry (プロジェクトポッチャマ・青い富士山カレー)! The package of Blue Mt. Fuji Curry has an impactful blue color that you wouldn't expect from a curry, with a design of Pochama and an original sticker!

There will also be a present campaign for those who purchase the product to win a Very Big Pochama Plushie and a special Project Pochama acrylic stand.

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Product Details:

Distributed by: Fujisan Products
Release date: Saturday, December 18th, 2021
Quantity: 180g per piece
Price: 900 yen (tax included)

Sources: https://www.pokemon.co.jp/goods/2021/12/211224_fo02.html and https://www.fujisan-p.com/pochama

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U-Treasure, a company that deals in authentic character jewelry for adults, will add the Penguin Pokémon Pochama to its Free Writing Pendant (フリーライティングペンダント) on December 24th, 2021. With the pendant, you can easily order your own necklace by combining your favorite Pokémon symbol with your name or initials.

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In addition to Pochama, there are a total of 21 Pokémon symbols to choose from, including Pikachu, Mew, and Eievui, as well as four fonts, three types of materials (K18 white gold, K18 yellow gold, and K18 pink gold), and many different combinations of symbols and letters. It will be available at the U-Treasure Concept Store Ikebukuro and the U-Treasure Online Shop.

Pokémon Free Writing Pendant

Always be with your favorite Pokémon such as Pikachu, Mew, Eievuie & Friends with U-TREASURE's original name necklaces with adorable Pokémon designs that you can't find anywhere else. These name necklaces are popular overseas as well, and are recommended as gifts. The casual size makes it easy to wear on a daily basis. All of the fonts and Pokémon symbols you can choose from are so cute, you'll want to make a variety of patterns!

Price including tax, material: 30,800 yen (K18 white gold / K18 yellow gold / K18 pink gold)

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Sources: https://www.pokemon.co.jp/goods/2021/12/211224_go01.html and https://u-treasure.jp/licensor/pocketmonsters

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A collaboration between Project Pochama and the street brand "9090", yutori's apparel brand, begins with a pre-sale at STUDIOUS starting on November 27th, 2021! The "POCHAMA x 9090" collection will be available to purchase! Pochama hoodies, sweatshirts, anoraks, pants, caps, coin purses, sticker sets, and more are all part of the collection. High resolution photos from the press release have been added to an Imageboard thread.

The collaboration design features the 9090 brand iconic headphones as a motif. The blue and yellow color scheme is inspired by Pochama, and there are a total of seven types that combine graffiti, sticker collage, and other elements typical of street brands.

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Sales start date:

STUDIOUS ONLINE STORE: Available from November 27th, 2021 at 18:00.
STUDIOUS Nagoya PARCO: Sales start at 11:00 on November 27th, 2021.
9090 official app: Available from 12:00 on December 1st, 2021.

Items:

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Item List:

Anorack parka - 15,400 yen inc.tax
Hoodie - 13,970 yen inc.tax
Pants - 13,200 yen inc.tax
Sweat - 11,880 yen inc.tax
Cap - 4,290 yen inc.tax
Coin case - 2,420 yen inc.tax
Stickers - 2,200 yen inc.tax

Source: https://studious.co.jp/shop/pages/stm_21aw_9090_pokemon.aspx

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U-Treasure which deals in authentic character jewelry for adults, will be accepting pre-orders for a necklace featuring Pochama from Pokémon from November 4th, 2021 to November 30th, 2021. The new necklace features the penguin Pokémon Pochama. Pocchama is a Pokémon that has been very active in the Project Pochama activities this year. The necklace features a three-dimensional representation of Pochama sitting on its haunches, looking back at you, and features its lovable expression. Blue sapphires and blue topazes are used as points to represent the Water-type. Available at U-Treasure Concept Store Ikebukuro and U-Treasure's Online Shop.

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Product Details:

Item Number: PO0200356100 (Silver) / K18 Pink Gold PO0200352300 / K18 Yellow Gold PO0200352200 / Platinum PO0200351100
Reservation Period: 2021/11/04 11:00 - 2021/11/30 23:59
Scheduled to be shipped: around March 7, 2022
Price: Silver 16,500 yen / K18 Pink Gold 104,500 yen / K18 Yellow Gold 104,500 yen / Platinum 115,500 yen (tax included)

Source: https://u-treasure.jp/product/PO0200356100

SEPTENI RAPTURES provides choreography for Piplup Step, the theme song of Project Pochama, and performs with Pochama in the music video which was released on October 22nd, 2021! The Piplup Step Choreography ver. was released on November 3rd, 2021.

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SEPTENI RAPTURES, which is currently participating in the Dai-ichi Life D.LEAGUE, a professional dance league in Japan run by PERF Corporation, provided the choreography for Piplup Step, the theme song for Project Pochama run by The Pokémon Company and performed the dance with Pochama in the MV.

The choreography provided by SEPTENI RAPTURES is a simple and cute dance to the lively melody of Piplup Step that anyone can enjoy.

In November 2021, they plan to release Project Pochama Piplup Step Choreography ver. In this version, the dance choreography will be easier to understand, so please look forward to its release. The release date is subject to change.

In the future, Piplup Step will be posted by creators on various SNS such as YouTube and Tiktok, and videos using the hashtag #piplupstep". Everyone is encourage everyone to dance to Piplup Step and post videos with "#piplupstep".

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Piplup Step Credits

Dance choreography and performance: SEPTENI RAPTURES (RIRIKA, MiYU, AKI, YUYA, AGEHA)
Music: Serph feat. Zun
Music Producer: Junji Kubo (久保淳司) (noble)

YouTube Clip - Project Pochama - Piplup Step MV


Source: https://www.youtube.com/watch?v=GE-VMUt-f9c

YouTube Clip - Project Pochama - Piplup Step Choreography ver.


Source: https://www.youtube.com/watch?v=YQphidLiACE
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