Pokémon x Target have announced an exclusive, limited-time collection to celebrate 30 years of the iconic brand. The collection will roll out in two phases, with about 65 items launching May 2nd, 2026 and about 40 additional items launching June 6th, 2026. Images from the press release have been added to an Imageboard thread.

Mystery Water-Type Pokémon Bottle

This Mystery Water-Type Pokémon Bottle from Pokémon x Target lets you open a surprise gift featuring one of several iconic Water-type Pokémon. Made from copolyester with a silicone and polypropylene lid, the bottle comes in a sealed box so they won't know which Pokémon they get until they open it — reflective prints showcase Water types ranging from Gyarados to Squirtle, Psyduck and beyond. Designed for cold beverages only, the bottle holds 33 fluid ounces, is freezer safe and should be hand washed to clean.

Item List:

Pokémon Quarter Pullover Jacket Blue – $129.99
Adult Gengar Graphic Trim Short Sleeve – $55.00
Mead 1" Pokémon Trapper Keeper Ring – $16.99
Pikachu Tumbler 20oz – $7.00
Mystery Mystery Type Pokémon Bottle 24oz – $10.00
Adult Hooded Sweatshirt Black – $40.00
Wireless Keyboard – $40.00
Eevee Trainer Cap – $15.00
Adult Reversible Jersey – $25.00
Adult Hooded Sweatshirt Cream – $40.00
Youth Reversible Jersey – $15.00
Adult Jigglypuff Graphic Print Short Sleeve – $25.00
Adult Eevee Graphic Trim Short Sleeve – $25.00
Adult Charizard Graphic Print Short Sleeve – $55.00
Youth Gengar Graphic Short Sleeve – $15.00
Youth Pikachu Graphic Short Sleeve – $15.00
Lip Smacker Roller Lip Gloss 0.27 fl oz – $4.99
Lip Smacker Lip Balm Tin 8pc – $11.99
Youth Hooded Fleece Sweatshirt Black – $30.00
Youth Hoodie Pullover Sweatshirt Cream – $30.00
NatureWell Women’s Fragrance Mist Pikachu 4oz – $9.99
NatureWell Women’s Fragrance Mist Bulbasaur 4oz – $9.99
NatureWell Women’s Fragrance Mist Butterfree 4oz – $9.99
NatureWell Women’s Fragrance Mist Jigglypuff 4oz – $9.99
NatureWell Charmander 4oz Fragrance Mist – $9.99
Pop-Tarts Pokémon Frosted Vanilla Cupcake toaster Pastries - 20 Box/12ct – $5.99
Caboodles Case Blue/Yellow – $17.99
Caboodles On-The-Go Clear Sparkle/Light Blue – $24.99
Caboodles Case Red/White – $24.99
INKED by Dani Temperature Tattoos – $12.99
INKED by Dani Nail Art Tattoos – $12.99
Mead 1" Pokémon Trapper Keeper Ring Arcanine – $16.99
Mead 1" Pokémon Trapper Keeper Ring Mewtwo – $16.99
Mead 8"x10.5" College Ruled Notebook Arcanine – $2.99
Mead 1" Pokémon Trapper Keeper Ring Gengar – $16.99
Mead 8"x10.5" College Ruled Notebook Gengar – $2.99
Mead 8"x10.5" College Ruled Notebook Charizard – $2.99
Mead 8"x10.5" College Ruled Notebook Mewtwo – $2.99
Wet Brush Pokémon Pop & Go Detangling Pikachu – $14.99
Wet Brush Pokémon Pop & Go Detangling Jigglypuff – $14.99
Poké Ball Bag Charm – $8.00
Great Ball Bag Charm – $8.00
Ultra Ball Bag Charm – $8.00
Master Ball Bag Charm – $8.00
Keycap Set – $10.00
Great Ball Kitchen – $15.00
Master Ball Kitchen – $15.00
Poké Ball Kitchen – $15.00
Ultra Ball Kitchen – $15.00
Glow-in-the-dark Wall Stickers – $7.00
Pikachu Wireless Headphones – $15.00
Pikachu Claw Box – $5.00
Pikachu Hair Claw Clips 4pc – $8.00
Snorlax Humidifier 250ml – $7.00
Jigglypuff Humidifier 250ml – $7.00
Arcanine Humidifier 250ml – $7.00
10ct Holographic Sticker Set – $3.50
10ct Vinyl Sticker Set – $3.50
Reusable Tote Yellow – $15.00
Reusable Tote Green – $15.00
Reusable Tote Blue – $15.00
Reusable Tote Red – $15.00
Adventure Accessory Bag – $25.00
Adventure Backpack – $35.00
10ct Puffy Sticker Set – $3.50
Psyduck Trainer Cap – $15.00
Mew Trainer Cap – $15.00
Eevee Trainer Cap (Brown/White) – $15.00
NatureWell Women’s Fragrance Mist Squirtle 4oz – $9.99
Pokémon Select 6" Articulated Figure Charizard – $19.99
Pokémon Select 6" Articulated Figure Scizor – $19.99
SOUR PATCH KIDS Pokémon Watermelon Soft & Chewy Candy - 11.07oz – $4.89
Funko POP! Games: Pokémon Charizard (Soft Color) Vinyl Figure #843 - $14.99
Pirate's Booty Pikachu Shape Chips Multipack - 8.1oz/18ct - $10.59

Press Release - Target Celebrates 30 Years of Pokémon with Exclusive, Limited-Time Collection for Fans of Every Generation

Target is the only U.S.-based mass retailer with an exclusive collection co-created with Pokémon to celebrate three decades of the beloved brand

The collection features more than 100 items coming in two separate drops

Pokémon x Target launches in Target stores May 2 and online May 3

MINNEAPOLIS, April 15, 2026 /PRNewswire/ -- Target Corporation (NYSE: TGT) today announced it is co-creating an exclusive, limited-time collection with Pokémon to celebrate 30 years of the iconic brand. Target is the only U.S.-based mass retailer to partner with Pokémon on a collection for this year's milestone celebration, bringing one of the world's most beloved franchises to life through style, design and fandom. The collection features more than 100 items across apparel, accessories, home goods, food and beverage and more — designed for Pokémon fans of every generation.

"We know our guests love Pokémon, and we worked with the brand to make this 30th celebration really fun and exciting — even tapping long-time fans within our own team to design it," said Gigi Guerra, vice president, creative curation, Target. "It's a clear expression of how Target leads with merchandising authority — bringing together our trend expertise and deep fan insights to create what guests are excited about right now, in a way that's unmistakably and exclusively Target."

Uniting longtime fans and new audiences
The collection will roll out in two phases, with about 65 items launching May 2 and about 40 additional items launching June 6, giving guests two opportunities to explore the newness within the collection. Pokémon x Target reimagines fan‑favorite Pokémon like Bulbasaur, Jigglypuff and Gengar through a modern lens while celebrating Pokémon as a cultural phenomenon that has resonated across generations. Explore the lookbook for the initial collection.

Highlights include:

• Designed by fans, for fans: The Target team behind the collection includes many longtime Pokémon fans who drew on their own love of the franchise to create thoughtful "if you know you know" details, deeply original designs, and products that honor the art, creativity and lasting legacy of Pokémon.
• First-of-its-kind and fan-favorite pieces: Standout pieces include a first-of-its-kind Pokémon Starter jacket, binder-inspired Trapper Keepers, kickballs, Butterfree hair clips and life-size 151-piece puzzles inspired by the original Kanto region.
• Iconic brand collaborations: Partnerships with nostalgic brands like Mead (maker of Trapper Keeper), Caboodles, Lip Smacker and Starter help bridge past and present.
• Accessible price points: With nearly half of the assortment priced under $20, and items starting at just $3.50, the collection has something for every fan and reflects Target's commitment to delivering quality, style and value.

"For 30 years, Pokémon has sparked joy, imagination, and connection for all types of fans. This collection is designed to bring that sense of fun and adventure into everyday life, with merchandise that appeals to both longtime Trainers as well as those who recently began their Pokémon journey," said Amy Sachtleben, senior director of licensing and promotions at The Pokémon Company International. "Target shares our commitment to thoughtful brand stewardship, ensuring the collection authentically captures the spirit of Pokémon while offering a wide range of products that reflects the diverse interests of the community. We can't wait for Trainers to make this collection their own."

A fan-fueled guest experience
Pokémon x Target delivers a joyful new guest experience, bringing the fandom into both the collection and the story behind it. For the first time, Target tapped real Pokémon fans and creators to share the news with their followers and appear as real-life Trainers across the campaign in a custom-built Pokémon-inspired world.

The social-first campaign will feature creators Sydeon, SuperDuperDani, PhillyBeatzU, Noah Dankocsik and Lori Haynes, and Stephosaurawr and Aspen, across digital, social, out-of-home and community-led platforms, alongside longtime Pokémon fan Joe Jonas, who stars in the campaign.

Beginning May 2 at store open, guests can shop the first drop of the collection in Target stores; the collection will be available May 3 on Target.com. Many locations will host immersive in-store experiences and giveaways, including Target SoHo in New York City, which will feature interactive elements like character meet-and-greets and photo opportunities inspired by the world of Pokémon.

What is Pokémon x Target?

Celebrate 30 years of Pokémon with legendary designs found only at Target. Featuring iconic Pokémon you know and love, the phenomenon that has shaped generations of Trainers releases a new evolution of gear for a limited time only. Train On!

The collection will roll out in two phases, with more than 60 items launching May 2 and more than 40 additional items launching June 6, giving guests two opportunities to explore the newness within the collection. The assortment includes first-of-its-kind and fan-favorite pieces spanning categories such as adult apparel and accessories, youth apparel, hydration, electronics, sport, travel gear, beauty, and more.

Where can I buy the Pokémon x Target collection?

The first drop of the Pokémon x Target collection will be available in most stores beginning at store open on Saturday, May 2, while supplies last. Guests can shop on Target.com beginning at 8am CT Sunday, May 3, while supplies last.

A second drop with new products will be available in most stores and online beginning at 8am CT Saturday, June 6, while supplies last.

The assortment will vary by location. Extended sizes in 2X and 3X are available in select stores only, 4X and 5X online only. See which stores carry the collection using the Store Locator on Target.com.

*The collection will only be available on Target.com and in most Target stores.

About the Pokémon x Target collection

• Target co-created an exclusive, limited-time collection with Pokémon to celebrate 30 years of the iconic brand. The collection drops in most Target stores at opening time on May 2, and on Target.com at 8am CT on May 3.
• A second drop arrives June 6 in stores at opening time and at 8am CT online.

The assortment celebrates 30 years of Pokémon with legendary designs found only at Target.

• Features products across multiple categories, including Apparel, Accessories, Hydration, Beauty and Stationery.
• Includes more than 100 items between the two drops, with nearly half of the assortment priced under $20, and items starting at just $3.50. Retails range from $15-$130 for Apparel & Accessories and $3.50-$40 for Home & Hardlines.
• The collection will not have Trading Cards in the assortment.

Apparel sizing details

• Adult size range: XS–5X (sizes 2X and 3X in select stores, 4X and 5X online only).
• Youth size range: XS–XL.

What is the price range?

The collection starts at $3.50 with nearly half the assortment available for $20 and under. Prices range from $3.50-$130.

What time will Target stores open?

All stores will open at their regular posted time.

What is the Target Return Policy?

The Pokémon x Target collection has a 14-day return policy versus our standard 90-day return policy. Target Circle™ Card holders will receive an additional 30 days.

Mystery Water-Type Pokémon Bottles will be non-refundable.

All Pokémon x Target collection returns must be managed at a Target store or Target.com.

Will there be a limit on the purchase quantities for the collection?

There will be a purchase limit of 4 per size and/or color of item, per transaction in stores and on Target.com.

Will international shipping be available for the collection?

International shipping will not be available for this collection.

Source: https://www.target.com/c/pokemon-x-target/-/N-x3oll