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Posted by: Sunain on 22 Jul 2021 10:34:16 (No. 36770)
JEANASIS - SYNERGY PROJECT - Pikachu Collection
This year, the brand JEANASIS, which celebrates its 20th anniversary, launched the SYNERGY PROJECT to collaborate with companies, services, and cultural icons in Japan. A variety of projects are being carried out throughout the year. The first collection from JEANASIS' 20th anniversary project "SYNERGY PROJECT" features Pikachu, the world's most famous pop icon, and the line will go on sale starting on July 22nd, 2021 at the official web store and other participating stores.
https://www.dot-st.com/cp/jeanasis/20th_pikachu
This year, the brand JEANASIS, which celebrates its 20th anniversary, launched the SYNERGY PROJECT to collaborate with companies, services, and cultural icons in Japan. A variety of projects are being carried out throughout the year. The first collection from JEANASIS' 20th anniversary project "SYNERGY PROJECT" features Pikachu, the world's most famous pop icon, and the line will go on sale starting on July 22nd, 2021 at the official web store and other participating stores.
https://www.dot-st.com/cp/jeanasis/20th_pikachu
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Posted by: Sunain on 22 Jul 2021 10:34:48 (No. 36771)
The apparel lineup includes four complete outfits with JEANASIS's unique playful designs, such as a big t-shirt with a Pikachu silhouette subtly hidden in a modern and arty print, a long skirt with Pikachu pattern all over it, and a pajama set-up with dots and Pikachu scattered throughout, which turns into a monster ball when you look closely.
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Posted by: Sunain on 22 Jul 2021 10:35:00 (No. 36772)
The household articles are easy to pick up as souvenirs, and there are many items that make you feel good just by having them. A total of five items will be available, including a summery tie-dye pattern, an adorable towel with an all-over Pikachu pattern, and a smartphone accessory (smartphone grip) with an energetic and positive design of Pikachu running around.
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Posted by: Sunain on 22 Jul 2021 10:35:09 (No. 36773)
For the advertising visuals, MOTTY, who specializes in addictive colors and edgy, surrealistic expressions, was chosen as the art director. "The visuals were created with the image of a Pikachu geek girl bursting into the sky. I'm an adult and I love fashion, but I always have Pikachu in my heart."
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