Home / News Articles / Yadon Paradise in Kagawa 2021
Image

Kagawa Prefecture will hold Yadon Paradise in Kagawa 2021 (ヤドンパラダイス ㏌ 香川 2021), a collaborative event that takes place in Kagawa Prefecture (Udon Prefecture), from August 10, 2021 which is Yadon Day, until February 28th, 2022. High resolution images and photos from the press release have been added to an Imageboard thread.

During this event, Yadon will appear at various events throughout the prefecture, and products featuring Yadon will be introduced in collaboration with products available in the prefecture. There will also be a photo contest where you can win original collaboration goods by posting Yadon related photos on Twitter. Please come to Kagawa with your friends and family to meet Yadon. Please note that the event will be held but precautions against coronavirus infections will be taken, but it may be cancelled depending on the infection situation.

About Udon Prefecture x Yadon

Yadon is a popular character in the Pokémon series. Udon and Yadon have a similar sound, and "Yadon's Sweet Tail (ヤドンのしっぽが甘い)" is a reference to the local specialties of Wasanbon (和三盆) and "rare sugar", and the legend that "it rains when Yadon yawns (ヤドンがあくびをすると雨が降る)" which is good for Kagawa Prefecture, which is suffering from water shortage. It is the perfect Pokémon to promote Kagawa Prefecture.

Kagawa Prefecture signed an "Agreement for Cooperation and Collaboration for Regional Revitalization" with The Pokémon Compay in 2008, appointing Yadon as the Udon PR team and strengthening its efforts to revitalize the region by promoting the attraction of visitors from Japan and abroad and the promotion of prefecture products.

Event #1 - Yadon is waiting for you at the airport exit! The Yadon Bus is here!

Prior to the collaboration event, the Yadon's Marugame Airport Limousine Bus was launched on July 2nd, 2021. Not only was the entire vehicle wrapped, but the interior aisles and seats were also designed with Yadon on them. Moreover, the vehicle number is 810 Yadon! The Yadon bus, which is both fun to look at and fun to ride, will connect Takamatsu Airport and JR Marugame Station.

Image Image

Event #2 - Post on Twitter and get original collaboration goods! Yadon Photo Contest!

We will be holding a photo contest where you can post a photo of yourself with a stuffed Yadon or other goods on Twitter, and you will receive original Udon Prefecture x Yadon collaboration goods that can only be obtained through this event. 

If you post your photo with the designated hashtag, one winner in each category will receive the Grand Prize, and nine winners in each category will receive the Prize for Excellence.

Image
Example photo - Udon Prefecture Yadon Club - Roadside Station Shodoshima Olive Park

Application period: August 10th, 2021 to December 31st, 2021)

Grand Prize (one winner in each category)

Categories:
1. Kagawa's Beautiful Scenery Category - Very beautiful - Name of the spot you photographed
2. Kagawa's Gastronomy Section - Looks so delicious - Name of the restaurant where the photo was taken
3. Udon Yadon Club - Exciting Places to Recommend

Announcement of Results:
The winning entries will be posted on the Udon Prefecture x Yadon official website around early February 2022.
The Grand Prize (1 winner from each category): Kagawa Lacquer Ware Yadon Original Tray
Excellence Award (9 winners in each category): Udon Prefecture x Yadon Collaboration Product Assortments (Yadon's tail, Galar Yadon's Udon Curry, Yadon & Galar Yadon's Tail-like Tenugui Towel with arabesque pattern)

Image

Event #3: Yadon's Collaborative Products!

In addition to the many collaborative products that have been created so far, new collaborative products will be introduced, and on Saturday, July 17th, 2021, Yadon's Island Light was introduced, which is a collaborative product with Shodoshima's famous Soumen. The new products, including those from previous collaborations, can be purchased at the Kagawa Product Center Ritsurin-an (栗林庵) and Shikoku Shop 88.

Image

Product Name: Yadon's Island Light (ヤドンの島の光)
Price: 700 yen (tax included)
Sold by: KURIYA Co.,Ltd.
Manufactured by: Shodoshima Soumen Union


Image

Product Name: Yadon's Wasanbon (ヤドンの和三盆)
Price: 594 yen (tax included)
Distributor: Baikodo inc.
This product is currently on sale.

Event #4: Yadon's Collaborative Menu!

During Yadon Paradise in Kagawa 2021, you can order Yadon's fried food at participating stores in the prefecture.

Image

Fried Yadon (ヤドンのお揚げ)
Price: 220 yen (tax included)
The price is for Fried Yadon only (Udon noodles cost is required).
https://honba-sanukiudon.jp/yadon/

Event #5: Yadon appears at an event held in Kagawa. Let's take a picture with Yadon!

Yadon will appear at events held in Kagawa Prefecture and you can have your picture taken with him. Advance reservations are required.
Image Image

Dates and locations (tentative):
1. Marugame Castle (Marugame City): Saturday, September 18th, 2021
2. Shodoshima Olive Park (Shodoshima Town): Sunday, October 24th, 2021
3. Ritsurin Park (Takamatsu City): Saturday, November 20th, 2021
4. Fureai Park Mino (Mitoyo City): Saturday, December 25th, 2021
5. Sanshu Izutsu Yashiki (Higashikagawa City): Sunday, February 27th, 2022

Event #6: Collaborative event with Yadon!

Takamatsu Airport will host a collaborative event with Yadon, featuring mini games, goods sales, and restaurants. Advance reservations required.

Date and time: Saturday, October 2nd, 2021 and Sunday, October 3rd, 2021
Venue: Takamatsu Airport

For more information about the events of Yadon Paradise in Kagawa 2021 are on the special website. The site will be updated as needed.
Related Articles