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Niantic has announced that from Tuesday, January 19th, 2021, at 10:00 a.m. to Sunday, January 24th, 2021, at 8:00 p.m. local time, players of Pokémon GO will encounter Pokémon from the Hoenn region more frequently.

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Countdown to Pokémon GO Tour: Kanto—celebrate the Hoenn region with us!

Trainers, We’re excited to announce that Hoenn will be the next region featured in our countdown celebration leading up to Pokémon GO Tour: Kanto!

Date + Time
Tuesday, January 19, 2021, at 10:00 a.m. to Sunday, January 24, 2021, at 8:00 p.m. local time

Features
  • Treecko, Torchic, Mudkip, Taillow, Loudred, Nosepass, Aron, Meditite, Roselia, Carvanha, Numel, Baltoy, and more will be appearing more frequently in the wild. If you’re lucky, you might encounter a Shiny Aron!
  • The following Pokémon will be hatching from 5 km Eggs: Skitty, Aron, Corphish, Lileep, Anorith, Bagon, and Beldum.
  • Enjoy event-exclusive Field Research tasks that reward Stardust and lead to encounters with Pokémon such as Treecko, Torchic, Mudkip, Aron, Plusle, Minun, and Wailmer.
  • The following Pokémon will be appearing in raids.
  • Treecko, Torchic, Mudkip, Ralts, Aron, and Bagon will be appearing in one-star raids.
  • Breloom, Mawile, Grumpig, Spinda, and Absol will be appearing in three-star raids.
  • Kyogre and Groudon will be appearing in five-star raids.
  • Complete the Hoenn-themed Collection Challenge during the event by collecting Treecko, Torchic, Mudkip, Nincada, Nosepass, Aron, Plusle, Minun, and Bagon to receive three Silver Pinap Berries, XP, and an Incense. Head on over to the Today View to track your progress!
  • Evolve Metang (the evolved form of Beldum) during the event to get a Metagross that knows the previously Community Day–exclusive attack Meteor Mash!
  • Event-exclusive Timed Research will be available! Complete the Hoenn-themed Timed Research tasks to earn the following rewards.
  • Catch two Kyogre to earn 10 Kyogre Candies.
  • Catch two Groudon to earn 10 Groudon Candies.
  • Catch 30 Pokémon to earn 30 Poké Balls.
  • Complete all the Timed Research tasks to encounter a Rayquaza that knows the exclusive Charged Attack Hurricane, as well as earn 3,000 XP and a Silver Pinap Berry. If you’re extremely lucky, you might encounter a Shiny Rayquaza!
  • A free bundle featuring three Remote Raid Passes to help you challenge Kyogre and Groudon will be available in the in-game shop from Tuesday, January 19, 2021, at 1:00 p.m. to Monday, January 25, 2021, at 1:00 p.m. PST (GMT −8).
Up next: Johto! An event celebrating the Johto region will be happening from Tuesday, January 26, 2021, to Sunday, January 31, 2021. Stay tuned for more details as we get closer to the date!

Please be aware of your surroundings and follow guidelines from local health authorities when playing Pokémon GO. Upcoming events are subject to change.

Source: https://pokemongolive.com/post/hoenn-celebration-event-2021/?hl=en
Niantic have announced the details for the Pokémon GO February 2021 Community Day which will feature Roselia. The original press release news article on Niantic's site had a Community Note about users feedback when it comes to which Pokémon appear during Community Day's but the note was quickly taken down off the site moments after its posting.

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Roselia is the featured February Community Day Pokémon!

Trainers, Did you know that a Roselia’s flowers smell more pleasant the healthier it is? The scent is said to deeply relax people. This February’s Community Day is sure to be relaxing, then—because Roselia will be the featured Pokémon!

Date + Time
Sunday, February 7, 2021, from 11:00 a.m. to 5:00 p.m. local time

Features
  • Roselia will be appearing more frequently in the wild. If you’re lucky, you may encounter a Shiny one!
  • Evolve Roselia during the event or up to two hours afterward to get a Roserade that knows both the Charged Attack Weather Ball (Fire-type ) and the Fast Attack Bullet Seed.
  • Take a few snapshots during Community Day for a surprise!
  • Event-exclusive Timed Research will be available! By completing these Timed Research tasks, you’ll be able to earn Sinnoh Stones.
  • There’ll be a special one-time-purchase Roselia Community Day Box available for 1,280 PokéCoins, featuring an Elite Fast TM, four Incense, four Super Incubators, and 30 Ultra Balls.
  • For US$1 (or the equivalent pricing tier in your local currency), you’ll be able to access the Roselia Community Day–exclusive Special Research story, Stop and Smell the Roselia. Remember, Trainers—if you purchase a ticket for the Pokémon GO Tour: Kanto event by Wednesday, February 3, 2021, at 11:59 p.m. PST (GMT −8), you’ll get this Special Research story for free!
  • Budew will be hatching from 2 km Eggs.
Stay tuned for when tickets for the Stop and Smell the Roselia Special Research story go live! Tickets are nonrefundable (subject to applicable law and the exceptions set forth in the Terms of Service). Please note that this Special Research will not include an in-game medal.

Bonuses
  • 1/4 Hatch Distance when Eggs are placed into an Incubator during the event period
  • Incense activated during the event will last for three hours
Community Note:
Trainers, we have heard your feedback when it comes to which Pokémon appear during Community Day. Stay tuned for announcements about which Pokémon you can expect to be featured during upcoming Community Days.

Please be aware of your surroundings and follow guidelines from local health authorities when playing Pokémon GO. Upcoming events are subject to change.

Source: https://pokemongolive.com/post/communityday-feb21/
Due to the COVID-19 situation worldwide, Niantic has announced that The North Face x Gucci Collection avatar items in Pokémon GO that were only available at PokéStops located Gucci Pins and Stores will now be obtainable through a code.

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NOTE: This news article is being reported for historical reference only as it is quite apparent that it is a sponsored ad by Gucci to place their non-Pokémon related merchandise in a popular game like Pokémon GO for marketing purposes.

Pokémon GO - The North Face x Gucci Collection Serial Code

To continue adapting to the changing global environment, the avatar items based on The North Face x Gucci Collection are now available to all Trainers using this code: GXSD5CJ556NHG. You can redeem this code in the in-game shop or at the link below.

Sources: https://twitter.com/PokemonGoApp/status/1348776583763537920 and https://rewards.nianticlabs.com/pokemongo/signin
SuperData, a Nielsen company, released its 2020 Year in Review for Digital Games and Interactive Media. In the report, Pokémon GO is listed as the 5th highest earning free-to-play game in 2020 with $1.92 billion in revenue.

Niantic quickly adapted to the restrictions of the COVID-19, allowing Pokémon GO to grow 39% year-over-year. Although the game ahs historically encouraged in-person gatherings and long-distance traveling, the developers, altered gameplay features to bring in-game events, Pokémon and items directly to players’ homes. The remote Global Pokémon GO Fest helped earnings reach an all-time high.

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Source: https://www.superdataresearch.com/2020-year-in-review
Niantic has announced that from Tuesday, January 12th, 2021, at 10:00 a.m. to Sunday, January 17th, 2021, at 8:00 p.m. local time, Sinnoh region Pokémon will be appearing more frequently in the wild.

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Countdown to Pokémon GO Tour: Kanto—celebrate the Sinnoh region with us!

Trainers, As we approach Pokémon GO Tour: Kanto, we’ll be spending some time highlighting other regions in the world of Pokémon. We’ve already shared our plans for the Unova Celebration event, and today we’re excited to announce that Sinnoh will be the next region featured in our countdown celebration!

Date + Time
Tuesday, January 12, 2021, at 10:00 a.m. to Sunday, January 17, 2021, at 8:00 p.m. local time

Features
  • Turtwig, Chimchar, Piplup, Bidoof, Cranidos, Shieldon, Combee, Buizel, Drifloon, Glameow, Purugly, Hippopotas, Skorupi, and Snover will be appearing more frequently in the wild. If you’re lucky, you might encounter a Shiny Buizel!
  • The following Pokémon will be hatching from 5 km Eggs: Kricketot, Budew, Cranidos, Shieldon, Bronzor, Bonsly, Hippopotas, and Croagunk. * Enjoy event-exclusive Field Research tasks that reward Stardust and lead to encounters with Pokémon such as Turtwig, Chimchar, Piplup, Cranidos, Shieldon, and Buizel.
  • The following Pokémon will be appearing in raids.
  • Turtwig, Chimchar, Piplup, Shinx, Buizel, and Gible will be appearing in one-star raids.
  • Lopunny, Hippowdon, Toxicroak, and Lumineon will be appearing in three-star raids.
  • Heatran will be appearing in five-star raids.
  • Mega Charizard Y, Mega Blastoise, and Mega Abomasnow will be appearing in Mega Raids.
  • Complete the Sinnoh-themed Collection Challenge during the event by catching Turtwig, Chimchar, Piplup, Cranidos, Shieldon, Combee, Buizel, Shadow Stunky, and Shadow Snover to receive Stardust, a Magnetic Lure, and 15 Ultra Balls. Head on over to the Today View to track your progress!
Up next: Hoenn! An event celebrating the Hoenn region will be happening from Tuesday, January 19, 2021, to Sunday, January 24, 2021. Stay tuned for more details as we get closer to the date!

Please be aware of your surroundings and follow guidelines from local health authorities when playing Pokémon GO. Upcoming events are subject to change.

Source: https://pokemongolive.com/post/sinnoh-celebration-event-2021/?hl=en
Niantic has announced that a new feature called Collection Challenges has been added to the game to start the new year 2021.

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Collection Challenges are here!

Trainers, A new year means new challenges. And in that spirit, we’re introducing a new feature—Collection Challenges!

Whether you’re new to Pokémon GO or a seasoned Trainer, Collection Challenges provide a handy guide to collecting Pokémon featured during certain events. Different in-game events will feature different Collection Challenges, helping you grow into the best Trainer you can be.

To get started on a Collection Challenge, open the Today View to see which Pokémon are part of that challenge. Each challenge will disappear once its corresponding in-game event ends, so do your best to collect all the Pokémon in the challenge before then! As you complete Collection Challenges featured in different in-game events, you’ll be able to earn rewards and add to your new Elite Collector medal!

The first Collection Challenge is rolling out now! Complete the Unova-themed Collection Challenge during the event by catching Snivy, Tepig, Oshawott, Lillipup, Herdier, Roggenrola, Solosis, Ferroseed, and Blitzle, to receive a reward of Stardust, 25 Poke Balls, and 5 Rare Candy. We look forward to seeing you complete your Collection Challenges!

Source: https://pokemongolive.com/post/collections-launch/?hl=en
Niantic has begun to put The North Face x Gucci Collection avatar items in Pokémon GO at PokéStops around the world which promotes non-Pokémon related merchandise.

Update: January 11th, 2021: Due to the COVID-19 situation worldwide, Niantic has announced that The North Face x Gucci Collection avatar items in Pokémon GO that were only available at PokéStops located Gucci Pins and Stores would be obtainable through the code GXSD5CJ556NHG.

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NOTE: This news article is being reported for historical reference only as it is quite apparent that it is a sponsored ad by Gucci to place their non-Pokémon related merchandise in a popular game like Pokémon GO for marketing purposes.

Avatar items from The North Face x Gucci Collection are coming to Pokémon GO!

Trainers, For a limited time, avatar items based on T-shirts, hats, and backpacks from The North Face x Gucci Collection will be available at over 100 PokéStops around the world, located at Gucci Pins, which are pop-up shops in select parks and stores.

Beginning on January 4, 2021, you can pick up these avatar items from PokéStops located at Gucci Pins and Stores in the following cities.

Europe, the Middle East, and Africa
  • Milan
  • Florence
  • Rome
  • Paris
  • Cannes
  • Madrid
  • London
  • Moscow
  • Vienna
  • Brussels
  • Berlin
  • Frankfurt
  • Munich
  • Kuwait City
  • Monaco
  • Amsterdam
  • Doha
  • Cape Town
  • Johannesburg
  • Barcelona
  • Geneva
  • Istanbul
  • Dubai
  • Abu Dhabi
North America
  • Toronto
  • Vancouver
  • New York City
  • Los Angeles
  • Chicago
  • San Francisco
  • Atlanta
  • King of Prussia
  • Palm Desert
  • Scottsdale
  • Houston
  • Honolulu
  • Orlando
  • Paramus
  • Manhasset
  • Las Vegas
  • Beverly Hills
  • Miami
  • Tysons
  • Boston
  • Troy
  • Costa Mesa
  • San Diego
  • Seattle
  • Dallas
  • Washington DC
  • Nashville
Latin America
  • Sao Paulo
  • Santiago
  • Monterrey
  • Mexico City
Asia
  • Bangkok
  • Hong Kong
  • Singapore
  • Osaka
  • Tokyo
  • Macau
  • Kanazawa
  • Nagoya
  • Fukuoka
  • Sendai
  • Yokohama
  • Kobe
  • Sapporo
  • Nagoya
  • Hiroshima
  • Kyoto
  • Singapore
  • Taipei
  • Taichung
Australia
  • Sydney
  • Melbourne
Want to match with your Trainer avatar in real life? The avatar items’ corresponding real-world pieces will be available to buy in stores!

Source: https://pokemongolive.com/post/gucci-northface-collection
Niantic has announced a new contest for players of Pokémon GO to have a chance to become an Event-exclusive Trainer character during the Pokémon GO Tour.

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Make your childhood dream come true and become a character in a Pokémon game

Trainers, If you’ve ever played one of the main series Pokémon games, you know how exciting it can be to see another Trainer on your journey. There’s nothing quite like testing your own Pokémon against someone else’s, and it’s always fun to see how each Trainer expresses themself with their team! Today, we’re thrilled to announce that you’ll soon be able to have that experience in Pokémon GO—and you might just become one of the new Trainer characters in the game!

Event-exclusive Trainer characters will be appearing on the map during Pokémon GO Tour: Kanto
During the Pokémon GO Tour: Kanto event, you’ll see Trainer characters on the in-game map. You’ll be able to find and battle these Trainer characters regardless of whether you have a ticket for the Pokémon GO Tour: Kanto event. There will even be special Timed Research that rewards you for battling these Trainers! We hope encountering these Trainers on your Pokémon journey and engaging them in battle will help recreate the original Pokémon Red and Pokémon Green gameplay experiences.

Who will these Trainers be, exactly? Well, one of them could be you!

How to become a featured Trainer character during Pokémon GO Tour: Kanto
We’ll be holding a competition to decide which Trainers will appear as in-game characters during the event. To enter, simply post your entry on Twitter by Monday, January 11, 2021, at 11:59 p.m. PST (GMT −8) and include the following elements.

1. A screenshot of your Trainer profile that includes your Trainer name and shows off your avatar’s outfit.
2. A list of three Pokémon that would make up your team. These Pokémon must be among those originally discovered in the Kanto region and cannot include Ditto, or any Legendary or Mythical Pokémon.
3. The hashtag #PokemonGOTourContest.

We will be judging your entries based on the following criteria.

  • Creativity of avatar outfit
  • General theme
  • Pokémon team composition
Try giving yourself a theme, like a cool and dynamic Electric-type Trainer or a fluid and powerful Water-type Trainer. Maybe you want to show off that you’re on Team Instinct, Team Mystic, or Team Valor? The possibilities are endless—this is your chance to make your mark on Pokémon GO, so have fun with your Trainer character’s design!

We look forward to your entries! Let’s GO!

No purchase necessary. This contest is open to all Trainers at or above the age of majority in their country, if eligible, at the time of entry. Be sure to read the full contest rules here.

Please be aware of your surroundings and follow guidelines from local health authorities when playing Pokémon GO. Upcoming events are subject to change.

Source: https://pokemongolive.com/post/pokemongotour-kanto-npccontest
Niantic has announced that from Tuesday, January 5th, 2021, at 10:00 a.m. to Sunday, January 10th, 2021, at 8:00 p.m. local time, Pokémon from the Unova region will show up more often in Pokémon GO.

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Countdown to Pokémon GO Tour: Kanto—celebrate the Unova region with us!

Trainers, We hope you enjoyed the Kalos Celebration event a few weeks back! As we count down to Pokémon GO Tour: Kanto, we’ll continue to celebrate the various regions of the Pokémon world—with Unova up next!

Date + Time
Tuesday, January 5, 2021, at 10:00 a.m. to Sunday, January 10, 2021, at 8:00 p.m. local time

Features
  • Snivy, Tepig, Oshawott, Lillipup, Herdier, Blitzle, Roggenrola, Drilbur, Scraggy, Tympole, Venipede, Trubbish, Gothita, Solosis, and Ferroseed will be appearing more frequently in the wild! If you’re lucky, you might encounter a Shiny Snivy!
  • The following Pokémon will be hatching from 5 km Eggs: Roggenrola, Sewaddle, Petilil, Emolga, Karrablast, Joltik, Elgyem, and Shelmet
  • Enjoy event-exclusive Field Research tasks that reward Stardust and lead to encounters with Pokémon such as Snivy, Tepig, Oshawott, and Ferroseed.
  • The following Pokémon will be appearing in raids.
    • Snivy, Tepig, Oshawott, Timburr, Dwebble, and Klink will be appearing in one-star raids.
    • Herdier, Tranquill, Excadrill, and Amoonguss will be appearing in three-star raids.
    • Genesect holding a Burn Drive will be appearing in five-star raids. This will be the first time this form of Genesect will be appearing in Pokémon GO, so be sure to catch it while you have the chance! Note that the Shiny form of this Genesect will not be available during this event.
    • Mega Charizard Y, Mega Blastoise, and Mega Abomasnow will be appearing in Mega Raids, with Mega Charizard Y becoming even more powerful from Tuesday, January 5, 2021, at 10:00 a.m. through Tuesday, January 12, 2021 at 10:00 a.m. local time.
  • Stay tuned for Collection Challenges, a new feature in the Today View that’ll make Pokémon GO events all the more exciting to experience! More details to come in early January.
Up next: Sinnoh! An event celebrating the Sinnoh region will be happening from Tuesday, January 12, 2021, to Sunday, January 17, 2021. Stay tuned for more details!

Please be aware of your surroundings and follow guidelines from local health authorities when playing Pokémon GO. Upcoming events are subject to change.

Source: https://pokemongolive.com/post/unova-celebration-event-2021
Niantic has announced the first details for events taking place in January 2021 as well as the New Years feastivites taking place in Pokémon GO.

Ring in 2021 with Pokémon GO’s January events

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Trainers, It’s almost time to leave 2020 behind us and head towards a new year—2021 is just around the corner! We’ve got lots in store, so buckle up for Pokémon GO’s January events.

January Research Breakthrough encounter
From Friday, January 1, 2021, at 1:00 p.m. to Monday, February 1, 2021, at 1:00 p.m. PST (GMT −8), you’ll encounter Chansey in Research Breakthroughs.

Featured Pokémon in five-star raids and Mega Raids
Things are heating up in raids this January! The following Legendary and Mythical Pokémon will be appearing in five-star raids throughout January—one of which is appearing for the first time!

  • Ho-Oh will be appearing in raids from Friday, January 1, 2021, at 1:00 p.m. PST (GMT −8) to Tuesday, January 5, 2021, at 10:00 a.m. local time. If you’re lucky, you might encounter a Shiny Ho-Oh!
  • Genesect holding a Burn Drive will be appearing in raids from Tuesday, January 5, 2021, at 10:00 a.m. to Tuesday, January 12, 2021, at 10:00 a.m. local time.
  • Heatran will be appearing in raids from Tuesday, January 12, 2021, at 10:00 a.m. to Tuesday, January 19, 2021, at 10:00 a.m. local time. If you’re lucky, you might encounter a Shiny Heatran!
  • Kyogre and Groudon will be appearing in raids from Tuesday, January 19, 2021, at 10:00 a.m. to Tuesday, January 26, 2021, at 10:00 a.m. local time. If you’re lucky, you might encounter a Shiny Kyogre or Shiny Groudon!
  • A surprise Pokémon will be appearing in raids beginning on Tuesday, January 26, 2021, at 10:00 a.m. local time.
In addition, the following Mega-Evolved Pokémon will be appearing in Mega Raids.

  • Mega Charizard Y, Mega Blastoise, and Mega Abomasnow will be appearing in Mega Raids, with Mega Charizard Y becoming even more powerful from Tuesday, January 5, 2021, at 10:00 a.m. through Tuesday, January 12, 2021 at 10:00am local time. Mega Blastoise is also a prime pick to use in five-star raids this month, so make sure to stock up on Blastoise Mega Energy!
  • On Tuesday, January 19, 2021, a certain Mega-Evolved Pokémon will make its Pokémon GO debut in Mega Raids! More details will come to light as we get closer to the date. Mega Venusaur and Mega Houndoom will also be appearing in Mega Raids beginning on January 19, with Mega Houndoom being even more powerful from Tuesday, January 26, 2021, through Monday, February 8, 2021.
Pokémon Spotlight Hours
In the month of January, Pokémon Spotlight Hour will take place every Tuesday at 6:00 p.m. local time, and each hour will spotlight a different Pokémon and special bonus!

  • Tuesday, January 5, 2021: Lillipup will be in the spotlight, and you’ll earn twice the Stardust for catching Pokémon.
  • Tuesday, January 12, 2021: Drifloon will be in the spotlight, and you’ll earn twice the XP for catching Pokémon.
  • Tuesday, January 19, 2021: Shroomish will be in the spotlight, and you’ll earn twice the Candy for catching Pokémon.
  • Tuesday, January 26, 2021: Phanpy will be in the spotlight, and you’ll earn twice the Candy for transferring Pokémon.
Celebrate 2021 with our New Year’s–themed event
Happy 2020! Wait, no—it’ll be 2021 in just a few days. Turns out Slowpoke is just late to the game as always. Silly Slowpoke!

For this year’s New Year’s event, you can expect new costumed Pokémon (like a silly Slowpoke wearing 2020 glasses) and new avatar items, as well as the return of some familiar Pokémon wearing party hats. This event will run from Thursday, December 31, 2020, at 10:00 p.m. to Monday, January 4, 2021, at 10:00 p.m. local time.

Celebrate the different regions of the Pokémon world in January!
As we count down the days to Pokémon GO Tour: Kanto, we’ll be celebrating during the Season of Celebration with events themed around different regions of the Pokémon world! Different weeks will highlight Unova, Sinnoh, Hoenn, and Johto, as Pokémon originally discovered in these regions will be appearing more often in the wild.

Stay tuned for more details this week on the Unova Celebration event, which begins on Tuesday, January 5, 2021, at 10:00 a.m. local time.

Collection Challenges coming soon
Whether you’re new to Pokémon GO or a seasoned Trainer, Collection Challenges provide a handy guide to catching Pokémon featured during certain events. Look out for the launch of Collection Challenges in early January 2021.

Source: https://pokemongolive.com/post/jan2021-events/

Celebrate the new year with Pokémon GO!

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Trainers, Happy 2020 from Slowpoke! Wait, no—it’ll be 2021 in just a few days. Turns out Slowpoke is late to the game as always. For this year’s New Year’s event, you can expect new costumed Pokémon (like a Slowpoke wearing 2020 glasses) and new avatar items, as well as the return of some familiar Pokémon wearing party hats.

Date + Time
Thursday, December 31, 2020, at 10:00 p.m. to Monday, January 4, 2021, at 10:00 p.m. local time

Features
  • Some Pokémon will be wearing festive costumes to celebrate the new year with us!
  • Slowpoke wearing 2020 glasses will be appearing in the wild, appearing after you complete Field Research tasks, appearing in raids, and hatching from 2 km Eggs.
    • Evolve Slowpoke wearing 2020 glasses to get a Slowbro wearing 2021 glasses!
    • Pichu wearing a New Year’s hat will be hatching from 2 km Eggs
    • Pikachu wearing a New Year’s hat will be appearing in the wild and after you complete Field Research tasks. You can also get one by evolving a Pichu wearing a New Year’s hat.
    • Evolve Pikachu wearing a New Year’s hat to get a Raichu wearing a New Year’s hat!
  • Wynaut will be hatching from 2 km Eggs. If you’re lucky, you might find a Shiny Wynaut!
  • Raticate, Wobbuffet, and Wurmple wearing party hats will be appearing in one-star raids. Klink and Espurr will be joining them as well.
  • Eevee wearing a party hat will be available as a Field Research reward encounter.
  • Dress up for 2021! Beginning on Wednesday, December 30, 2020, at 1:00 p.m. PST (GMT −8), the 2021 Glasses and the New Year’s Party Hat avatar items will be available in the in-app shop.
  • Boxes will contain different items during the event! Check out the shop for more details.
Bonuses
  • 2× Hatch Candy
  • 2× Hatch Stardust
  • 1/2 Hatch Distance when Eggs are placed in an Incubator during this time
The new year is just around the corner! We’ll see you all in 2021! Please be aware of your surroundings and follow guidelines from local health authorities when playing Pokémon GO. Upcoming events are subject to change.

Source: https://pokemongolive.com/post/new-year-2021