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News Tag Filter: Sales
Apr 13

The Pokémon Company International Licensed Retail Sales Reach $3.3 Billion Per Year

Posted by Sunain | April 13th 2017 at 11:23 PM EDT
Tags: Merchandise, Magazine, Sales
Comments: 0
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According to the April 2017 Volume 20 Number 2 Issue of License! Global Top 150 Global Licensors, The Pokémon Company International is now the 19th most profitable retail licensor worldwide selling over $3.3 billion USD a year in licensed products worldwide. The 20th Anniversary campaign in 2016 certainly helped its sales as it greatly surpassed its $2 billion USD and 34th place in 2015. Pokémon GO and Pokémon Sun and Moon also helped the brand. To put this incredible achievement into perspective, The Pokémon Company International has now passed major companies such as: Ford, the NBA and Playboy for sales and is just behind the NFL and GM.

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License! Global Top 150 Global Licensors Report - THE POKÉMON COMPANY INTERNATIONAL

Pokémon enjoyed an incredibly strong year at retail in 2016, which marked the brand’s 20th anniversary. The milestone, which recognized the first introduction of Pokémon video games 20 years ago, catapulted the perennially popular brand into the global spotlight and kicked off with the first-ever Pokémon Super Bowl commercial. The company also introduced the mobile game “Pokémon Go,” which became a global phenomenon and was downloaded 650 million times.

Pokémon followed this success with “Pokémon Sun” and “Pokémon Moon” for the Nintendo 3DS, which became the third best-selling Nintendo 3DS titles of all time, adding to the 280 million Pokémon video games already sold. The Pokémon trading card game continues to be popular with 21.5 billion cards shipped globally as of 2016, and was the No. 1 selling toy in the strategic card games subclass. Pokémon animation aligned with Disney XD as its new U.S. broadcast partner.

The Pokémon animated TV series includes more than 900 episodes spanning 20 seasons and is licensed for broadcast in more than 160 countries, as well as on a variety of VOD platforms around the world. In 2017, the award-winning “Pokémon Go” mobile game will continue to receive ongoing updates with new characters, seasonal in-game events and ongoing support from promotional collaborations with Sprint and Starbucks in the U.S.

The latest TCG expansion, Pokémon TCG: Sun and Moon, launched in North America and Europe in February, the first of four expansions that will launch quarterly. The 20th season of the Pokémon animated series, titled “Pokémon the Series: Sun & Moon,” will debut in 2017, as will the 20th animated Pokémon movie, and production will begin on Detective Pikachu, the first live-action Pokémon movie. Additionally, the Pokémon Company will continue to introduce new experiences for the brand across mobile and core gaming, animation, TCG, licensed products including toys, apparel and more.

Source: http://images2.advanstar.com/PixelMags/license-global/pdf/2017-04-top150.pdf (Page T14)

Article edited on 2017-04-13 11:26:47 by Sunain
May 07

Nintendo's Consolidated Results for the Years Ended March 31, 2014 and 2015 Report

Posted by Sunain | May 7th 2015 at 09:56 PM EDT
Tags: Nintendo, Omega Ruby, Alpha Sapphire, Sales
Comments: 0
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Nintendo Co., Ltd. released their Consolidated Results for the Years Ended March 31, 2014 and 2015 report which revealed that Pokémon Omega Ruby and Pokémon Alpha Sapphire has enjoyed "robust sales" with 9.94 million units sold. They still trail behind Pokémon X and Y by about 3 million copies as X and Y have reached 13.85 milllion units sold.

Source: http://www.nintendo.co.jp/ir/pdf/2015/150507e.pdf

Article edited on 2015-05-08 12:32:42 by Sunain
May 07

The Pokémon Company International Licensed Sales Reach $2 Billion Per Year

Posted by Sunain | May 7th 2015 at 01:52 AM EDT
Tags: Merchandise, Magazine, Sales
Comments: 0
Permalink
According to the May 2015 Issue of License! Global Top 150 Global Licensors, The Pokémon Company International is now selling over $2 billion USD a year in licensed products worldwide and it is the 34th highest selling licensed brand in the world. The reason for this significant milestone is due to the fact that the company has now sold over 270 million video games, 21.5 billion TCG cards and the Pokémon Anime VOD sales are thriving on services like Netflix, Hulu, iTunes and Amazon.

magazinemagazine

Source: http://images2.advanstar.com/PixelMags/license-global/digitaledition/05-2015-top150.html#16

Article edited on 2015-05-07 02:28:00 by Sunain
Oct 30

Pokémon ORAS Pre-Orders Lag Behind XY's Globally / XY's Global Sales Reach 13.3 Million

Posted by Sunain | October 30th 2014 at 12:35 PM EDT
Tags: Nintendo 3DS, Nintendo, X and Y, Omega Ruby, Alpha Sapphire, Sales
Comments: 0
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Over the past two days, Nintendo has released their earnings reports: Corporate Management Policy Briefing / Second Quarter Financial Results Briefing for the 75th Fiscal Term Ending March 2015 - Outline & Company President's Presentation and Earnings Release: Six Months Ended September 30, 2014. In the reports, there are some interesting figures for the current generation of Pokémon games on the Nintendo 3DS.

Nintendo announced that global sales of Pokémon X and Y have reached 13.3 million. For comparison, the last games of Generation 5 Pokémon Black 2 and White 2 sold a total of only 7.81 million. Unfortunately, pre-order sales for ORAS are down in Japan compared with XY but are on par in North America and ahead in Europe.

Nintendo stated: "While ORAS, being remakes, were never expected to get the kind of sales XY did, the attitude towards our current promotional phase seemingly betrays our expectations in a very positive way. The company thought of an interesting explanation for why it is this way, called the "Ruby/Sapphire Generation Hypothesis (スマブラ・ルビサファ同世代仮説)" factor".

The reason behind the lower pre-order sales can be attributed to one of Japan's key demographics, the 18 to 25 year old's which represents about 30% of the Nintendo 3DS market whereas it only represents 5% of the market in the United States and Europe. Many in this demographic were in elementary school when the games Pokémon Ruby & Sapphire (ポケットモンスター ルビー&サファイア) were released. If this key demographic plays a significant role in the sales in Japan due to the nostalgic Ruby/Sapphire Generation Hypothesis will not be known until sales figures are recorded but regardless, ORAS is still on pace to sell millions of copies worldwide.

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In its report, Nintendo stated: "We expect to expand sales in the year-end sales season with “Pokémon Omega Ruby” and “Pokémon Alpha Sapphire” to be released globally in November, and a number of key titles from third-party publishers."

Sources: http://www.nintendo.co.jp/ir/pdf/2014/141029e.pdf, http://www.nintendo.co.jp/ir/en/library/events/141030summary/index.html and http://www.inside-games.jp/article/2014/10/30/82066.html

Article edited on 2014-10-30 01:37:32 by Sunain
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