The Pokémon Company International announced that they have officially partnered with Build-A-Bear to sell an exclusive Pikachu plushie in 2016 and it will be available in the United States, Europe, Canada and Australia. Those that order this Pikachu plushie will receive a special promo TCG card.

The Pikachu Build-A-Bear allows people to customize their plushie with a Poké Ball Hoodie, a Pikachu sound chip and if it is ordered online, a special Charizard costume is available.

Press Release - Pokémon Announces Partnership with Build-A-Bear Workshop

Make-Your-Own Pikachu Available in 2016 - BELLEVUE, Wash. - October 20, 2015 - The Pokémon Company International announced today it has partnered with Build-A-Bear Workshop, the interactive destination where guests can create personalized furry friends, to release an exclusive stuffed Pikachu in early 2016. For the first time, fans will be able to engage with this iconic Pokémon in Build-A-Bear Workshop’s signature experience.

Pikachu will be available at Build-A-Bear Workshop stores throughout North America, Europe and Australia and online at All fans who purchase a Pikachu will receive a unique Build-A-Bear Workshop-branded Pokémon TCG card as a gift with purchase. In addition to the unique interactive store experience, guests can customize their Pikachu with a Poké Ball hoodie. If fans choose to purchase their pre-stuffed Pikachu online, it will include a sound chip, the Poké Ball hoodie and a Charizard costume.

“Pokémon and Build-A-Bear Workshop both create memorable experiences for fans of all ages,” said Monika Salazar, director of Licensing at The Pokémon Company International. “We are delighted to partner with a brand like Build-A-Bear Workshop that represents fun and friendship.”

With more than 275 million Pokémon video games sold to date, 21.5 billion Pokémon Trading Card Game cards shipped globally, and more than 800 episodes in its animation library, the Pokémon brand is stronger than ever. With a newly expanded licensing team, The Pokémon Company International has been reaching audiences beyond its traditional demographics by collaborating with new partners, introducing new product lines and strengthening its fashion and home, toy and game, and clothing and apparel lines.

About Build-A-Bear

Founded in St. Louis in 1997, Build-A-Bear, a global brand kids love and parents trust, seeks to add a little more heart to life. Build-A-Bear has approximately 400 stores worldwide where guests can create customizable furry friends, including company-owned stores in the United States, Canada, Denmark, Ireland, Puerto Rico, and the United Kingdom, and franchise stores in Africa, Asia, Australia, Europe, Mexico and the Middle East. The company was named to the FORTUNE 100 Best Companies to Work For® list for the seventh year in a row in 2015. Build-A-Bear Workshop, Inc. (NYSE: BBW) posted a total revenue of $392.4 million in fiscal 2014. For more information, visit the Investor Relations section of