Pokémon and Steiff have partnered to release a special Limited Collector’s Edition Pikachu figure on July 24th, 2026 that will be numbered to 350. The recommended retail price is €350. Starting August 3rd, 2026, the figure will also be available through selected retail partners.

Two Iconic Worlds. One Special Collectible.

On July 24, 2026, Steiff is bringing one of the most iconic Pokémon to Europe, UK and the United States with a special collector’s edition. This exclusive creation combines the world of Pokémon with Steiff’s unmistakable craftsmanship and attention to detail.

We’re already giving you one clue: No 0025. For Pokémon fans, this number is much more than just a number. Have you already guessed the character? Then only one question remains: What will this Pokémon look like as a Steiff collectible? The countdown will reveal when the full unveiling takes place. Get your first look at the edition on July 22, 2026 — ahead of the official launch and before anyone else.

Steiff x Pokémon: A Special Encounter

For decades, Pokémon has inspired adventure, discovery, and collecting. Steiff has become synonymous with premium materials, exceptional quality, and handcrafted design.

Celebrating 30 Years of Pokémon, a limited-edition collectible figure has been created, bringing together the unmistakable charm of Pokémon and Steiff’s unique design. A special edition for collectors, fans, and everyone who appreciates exceptional pop culture collectibles.

Available First at Steiff Starting July 24, 2026

Before the global retail release, the first 350 numbered pieces of the limited-edition Steiff x Pokémon collectible will be available exclusively through Steiff beginning July 24, 2026 — online at steiff.com and in Steiff Stores. The allocation of edition numbers below 350 will be determined at random. The allocation of edition numbers below 350 will be determined at random. The handcrafted collector’s figure is limited to 1,996 pieces worldwide, paying tribute to 1996, the year Pokémon first captured the imagination of fans around the world.

Crafted as a premium collectible, the figure measures 21 cm and is made from the finest yellow mohair. It features the gold-plated “Button in Ear” trademark and has been specially designed for collectors. The recommended retail price is €350. Collector’s item – not a toy. This exclusive early release gives collectors and fans the very first opportunity to secure a piece of this special edition before it becomes more widely available.

Starting August 3, 2026, the figure will also be available through selected retail partners.

A Special Edition Number Awaits in Munich

As part of the exclusive Steiff pre-launch on July 24, 2026, visitors to the Steiff Store Munich will have the opportunity to obtain a special edition number during an exclusive shopping hour before the store opens to the public.

Which number? Naturally, the one that matches the Pokédex number of the soon-to-be-revealed Pokémon: No 0025.

Obtaining Limited Edition No 0025 requires prior registration (including the personalized invitation) and the purchase of a Steiff x Pokémon collector’s figure. Full details and terms of participation can be found below.

How It Works - Official Terms & Conditions:

1. Registration
Send an email with the subject line "Steiff x Pokémon" to [email protected] by July 21, 2026, 11:59 PM. Please include your first and last name, as well as your date of birth, in the body of the email. From all eligible registrations received by the deadline, 30 participants will be selected at random. Selected participants will receive an invitation email on July 22, 2026, including a personal identification number and all information regarding the event on July 24, 2026.

2. Participation in Munich
Only individuals with a valid invitation email and personal identification number issued in their name are eligible to participate in the draw for Limited Edition No 0025.

When & Where?

• Date: July 24, 2026
• Time: 9:00 AM to 10:00 AM
• Location: Steiff Store Munich, Brienner Str. 9, 80333 Munich, Germany

Event Process

1. Present the invitation email containing your personal identification number.
2. Present a photo ID to verify that the name matches the one stated in the invitation email.
3. Purchase one limited-edition Steiff x Pokémon collector's figure (RRP €350).
4. Take the purchased figure with you.
5. Receive a raffle ticket (one section remains with the purchaser, the matching section is placed in the raffle box).
6. Return for the drawing of Limited Edition No 0025.

Drawing for Limited Edition No 0025

• All participants return to the store for the drawing at 10:00 AM on the same day.
• One raffle ticket will be selected at random.
• The selected participant may exchange the purchased figure for Limited Edition No 0025.

Additional Terms and Conditions for the Drawing

Please Note

• Registration is only possible until July 21, 2026, 11:59 PM.
• Only participants who have registered in advance (Email with the subject line “Steiff x Pokémon” and including your first name, last name, and date of birth in the body of the email) and have been randomly selected may take part in the drawing for Limited Edition No 0025.
• The invitation email containing the personal identification number must be presented on-site. The first and last name provided in the invitation must match a valid photo ID presented at the event.
• Participation in the drawing is limited to individuals aged 18 years or older.
• Each participant may purchase only one Steiff x Pokémon Limited Edition product.
• One raffle ticket will be issued per purchased figure.
• Raffle tickets are non-transferable and have no cash value.
• Personal attendance is required to participate in the drawing.
• The winning raffle ticket must be presented.
• If the selected participant does not come forward within five minutes of the ticket number being announced, or if the winning ticket cannot be presented, a new ticket will be drawn.
• Limited Edition No 0025 will only be provided in exchange for the previously purchased figure and will not be issued as an additional item.
• Opened, damaged, or non-originally packaged products cannot be exchanged.
• Photos and videos will be taken during the event.
• By registering and participating in the drawing, participants accept these Terms & Conditions, the applicable Steiff General Terms & Conditions, and the privacy notice related to this promotion.

Privacy Notice

• The email address submitted during registration will be used exclusively for registration processing, participant selection, and communication related to the drawing for Limited Edition No 0025.
• Please provide only the information required for registration. No additional personal data is needed.
• Registration data will be used solely for the administration and execution of this promotion. It will not be used for any other purpose, processed further, or shared with third parties.
• Further information can be found in Steiff's Privacy Policy.

Source: https://www.steiff.com/en/pokemon