Home / News Articles / Viewing Tag: The Pokémon Company
News Articles
The official Singapore Pokémon website has announced that on September 7th and 8th, 2019, the Pokémon & Japan Summer Festival 2019! will take place at the Singapore National Stadium.

Image

Pokémon & Japan Summer Festival 2019!

From 7 to 8 September, Pokémon will be at Singapore's National Stadium for this year's Japan Summer Festival. Come on down to enjoy the Japanese culture with your favourite Pokémon!

- Filled with Pokémon themed decorations, there will even be a 6m tall Pikachu inflatable.
- There will be Pokémon Carnival games for everyone to enjoy! Come play and win some Pokémon Stickers!
- Get up close and personal with Pikachu at the Pikachu Meet & Greet! 3:30 pm and 530 pm on both days.
- Pikachu will also be coming out to play and dance! Watch the Pikachu parade and dance happening in the stadium. 5 pm on both days.
- Take home official Pokémon Plushies and EZ-link cards.

Source: https://sg.portal-pokemon.com/topics/event/190907154541_post_13.html
Various retailers have posted details of the Pokémon Sword and Pokémon Shield: The Official Galar Region Strategy Guide which will be released on November 22nd, 2019 for $24.99 USD / £15.99.

Image

Pokémon Sword and Pokémon Shield: The Official Galar Region Strategy Guide

The official strategy guide from Pokémon for the Pokémon Sword and Pokémon Shield video games.

Get the tips you need for each part of your journey with the step-by-step walkthrough and hints in Pokémon Sword & Pokémon Shield: The Official Galar Region Strategy Guide. From your first experiences as a Trainer and all through your adventure, this guide will help you every step of the way!

Along the path, you’ll encounter different Gym Leaders to defeat, a vast Wild Area full of a variety of Pokémon, and mysteries of legendary proportions. But you’ll be ready for it all with this guide!

Here's what you'll find inside:

  • Complete walkthrough of the new Pokémon adventure!
  • Lists of moves, items, and more — including how to get them!
  • Info on all of the new features, including Dynamaxing and Max Raid Battles!
  • Guides to the Wild Area and all you can do there!
  • Pullout map of the region!

Details:

Paperback: 352 pages
Publisher: The Pokemon Company International (November 22, 2019)
Language: English
ISBN-10: 160438204X
ISBN-13: 978-1604382044

Jul 27 2018 Poké-lun TV Beta
Image

The Pokémon Company and UUUM announced today that they are collaborating together to work on a new YouTube Channel called Poké-lun TV Beta (ポケるんTV β). The channel will create Pokémon videos targeted at children.

Image

The channels hosts are: Moe-chan (も えちゃん), Takkun (たっくん) and Hono-chan (ほのちゃん).

Source: https://www.pokemon.co.jp/corporate/PostImages/8769874e9f3bee62896519e6de78f7082640cd40.pdf
The Pokémon Company announced via a press release on November 24th, 2017, that cumulative shipments of 76 Pokémon games over multiple systems has now reached a total of 300 million copies worldwide.

ImageImage

Source: http://www.pokemon.co.jp/corporate/press/objects/pdf/poke_171124.pdf

TOTAL POKÉMON VIDEO GAME SALES SURPASS 300 MILLION UNITS

The Pokémon Company today announced that more than 300 million Pokémon™ video games have been sold worldwide. This milestone includes 76 video games launched since 1996, beginning with the release of Pokémon Red and Pokémon Green for the Nintendo Game Boy™ system. The Pokémon Ultra Sun and Pokémon Ultra Moon games, which are the newest titles in the core video game series, launched on November 17 exclusively on the Nintendo 3DS™ family of systems, helping the franchise reach this remarkable milestone.

In Pokémon Ultra Sun and Pokémon Ultra Moon, a brand-new story unfolds, featuring Necrozma alongside the Legendary duo of Solgaleo and Lunala. Ominous dark clouds begin to spread in the tropical Alola region setting, and the secrets of Necrozma and Alola, which were never disclosed in previous games, finally come to light.
Yuji Nakamura of Bloomberg Technology interviewed The Pokémon Company CEO Tsunekazu Ishihara and talked about the future of Pokémon video games. Below are excerpts from that interview.

Pokémon GO:

The interview confirmed once again that Trading and one-on-one battles are coming to Pokémon GO.

  • “We’ve only accomplished 10 percent of what Pokémon and Niantic are trying to do, so going forward we will have to include fundamental Pokémon experiences such as Pokémon trading and peer-to-peer battles, and other possibilities.”
  • “Depending on location, there are many Pokémon with different characteristics. So what do we do with those and the real world? One view is to have chilly Pokémon in a cold climate, but then that would also mean that people born on a tropical island won’t be able to catch them. So we are always thinking of how to find the right balance between game design, how our Pokémon should exist, and how players feel about their collections.”
  • “Right now, if you go to the coast you can catch water Pokémon. For example, if you have a setting for electric-type Pokémon (such as Pikachu) to appear at power plants, is that really a good idea for you to find one in such a location -- is it safe, and is it OK regionally? We see it as a very realistic problem.”
  • “On the other hand, it has created a lot of social problems. When too many people gather, it causes mass confusion. Also this isn’t limited to Pokémon Go, but the issue of staring at smartphones while walking is something we have to focus on and think about.”

Pokémon Game for the Nintendo Switch:

  • The announcement caused Nintendo’s stock price to jump as much as 3 percent in U.S. trading, as investors bet the new title will boost Switch sales.
  • “With the Switch, we see it as a chance to create Pokémon that goes deeper and with a higher level of expression. As a result, that makes it an extremely important platform.”
  • “Right now we’re using 7 to 8 inch screens, but on a high-definition TV you can express a whole different world with graphics and sound.”
  • “Until now, games were made as one for one person, but now you can go home and play with everyone -- so how do we tackle these themes, and how do we make sure it’s not complicated?”
  • “I can’t say that we’ll release accessories, but I’d like to think of that possibility.”
  • “Unlike smartphones, the Switch is not a game device that assumes that there’s constant network connectivity. So from our perspective, it’s really not that different from DS or 3DS in terms of connectivity.”

Augmented Reality and the Future of Pokémon

Augmented Reality could play a significant role in games other than Pokémon GO.
  • “With current AR, even if you say Pikachu is there, no one really thinks that. But that reality is just one step away. For example, you’ll be able to find Pikachu, and it can sense this table and jump on it, and you can see its shadow on the table, and then it faces you and starts talking to you. We will see the birth of this reality that is another step up from the current Pokémon Go. And I’ve only mentioned the visual aspect, but you can add haptic and rumble technology to that.”
  • “Voice-activated assistants are increasing. Whether it is Google Home or Amazon or Apple Homepod, there are many of them and we could see these dialogue-based devices give birth of a new form of entertainment.”
  • “Switch is just one of the possible platforms. I think we will open up more possibilities from all these platforms. Playing in a more realistic way should be possible.”

Source: https://www.bloomberg.com/news/articles/2017-09-05/pokemon-s-ceo-hints-at-big-plans-for-games-on-smartphone-switch
Nintendo, The Pokémon Company and Game Freak revealed during the Nintendo Spotlight: E3 2017 that Game Freak is developing a "core" Pokémon game for the Nintendo Switch. Tsunekazu Ishihara of The Pokémon Company announced the game during the broadcast.

YouTube Clip - Nintendo Spotlight: E3 2017 - Transcript

"I have one more announcement. Game Freak has begun developing a core RPG Pokémon title on Nintendo Switch. It may not release for more than a year but we hope you'll look forward to it all the same." (Tsunekazu Ishihara ,The Pokémon Company)

YouTube Clip - Nintendo Spotlight: E3 2017


Source: https://youtu.be/M2mZS_p4A7Y?t=520
Niantic announced on October 15th, 2015 that they received a $20 Million dollars in a round of Series A funding with investments from The Pokémon Company, Google and Nintendo.

Niantic Inc. Raises $20 Million in Financing from The Pokémon Company, Google and Nintendo

Back in August, we announced Niantic would spin out from Google to become an independent company. Today, we are thrilled to disclose that our mission will be backed by global giants in the game, entertainment and technology sectors.

The Pokémon Company, Google and Nintendo are investing up to $30 million in Niantic, Inc., which includes an initial $20 million upfront and an additional $10 million in financing conditioned upon the company achieving certain milestones. We will be using this capital to continue the development of Pokémon GO, to evolve and grow Ingress and its thriving global community, and to build out our real-world gaming platform.

It was quite an honor to be on stage in Tokyo last month with legendary games and entertainment heroes Shigeru Miyamoto of Nintendo, Tsunekazu Ishihara of The Pokémon Company, and Junichi Masuda of GAME FREAK to tell the world about Pokémon GO. We are all incredibly excited about the opportunity to create a product true to the spirit of the original Pokémon games while extending gameplay out into the real world. Because it is a mobile game, players all around the world will be able to immerse themselves in the Pokémon universe on devices they already have in their hands.

Here are some words from our esteemed investors:

Tsunekazu Ishihara, CEO, The Pokémon Company:
“Pokémon’s strategic investment in Niantic paves the way for a social mobile experience the world has never seen before,” said Tsunekazu Ishihara, president and CEO of The Pokémon Company. “The Pokémon Company is committed to partnering with companies like Niantic that share the same spirit of community and innovation.”

Don Harrison, VP of Corporate Development, Google:
“Niantic has shown the great potential of mixing geolocation technology, dynamic storytelling, and innovative game design, and we’re excited to continue supporting the team on their journey.”

It’s exciting to finally be able to share some of our big updates. We are hard at work in our new San Francisco and satellite offices preparing for a series of massive, global Ingress events this Fall, readying Pokémon GO for launch next year, and extending our platform to support a variety of experiences that support our core values of exercise, discovery, and fun.

Sincerely,
John Hanke
Founder & CEO, Niantic, Inc.

Source: http://www.nianticlabs.com/blog/