Get ready to electrify your imagination in 2026! The Pokémon Company and LEGO have announced a brand-new collaboration and LEGO Pokémon will be released in 2026.

YouTube Clip - Get ready to electrify your imagination in 2026

Source: https://www.youtube.com/watch?v=Iw7kU5eGKgs

LEGO® Pokémon™ Coming Soon

Electrify your imagination in 2026 and get ready to build something we’ve never built with LEGO® bricks before! LEGO® Pokémon™ is a brand-new collaboration that brings your love for bricks and your love for Pokémon together. In 2026, we’re calling all Pokémon Trainers to get ready to build and catch some of their favorite Pokémon!

Press Release - The LEGO Group and The Pokémon Company International team up to bring the world of Pokémon to life brick by brick.

Billund, Denmark, March 18, 2025: Today, the LEGO Group and The Pokémon Company International announced a new multi-year partnership that will bring LEGO® Pokémon™ to fans for the first time from 2026.

Since the debut of the Pokémon franchise, fans have dreamed of becoming Pokémon Trainers, and now they can take that experience even further... one brick at a time. This new partnership will bring the world of Pokémon to life in entirely new ways, allowing fans to build beloved Pokémon in LEGO brick form.

Julia Goldin, Chief Product & Marketing Officer of the LEGO Group, said: "We are thrilled to be working with a brand that has such a deep and passionate fanbase as Pokémon, partnering to give our joint audiences what they have been asking us for. We strongly believe that through the endless possibilities of LEGO play and the exciting adventures the world of Pokémon brings, this partnership will create a range of new possibilities for Trainers and builders alike.”

Gaku Susai, Chief Product and Experience Officer at The Pokémon Company International added: “The LEGO Group and Pokémon have strong shared values of imagination, creativity and fun, making this the perfect partnership to deliver unique, meaningful and engaging ways for Trainers to experience the Pokémon brand. Working with the best-in-class team at the LEGO Group and seeing their dedication and passion for the project has culminated in an innovative and groundbreaking collaboration that will surprise and delight fans. We cannot wait to see both LEGO fans and the Pokémon community’s reactions in 2026.”

The LEGO Group and The Pokémon Company International both have a long history of pushing the boundaries of social play, which is at the core of this partnership. For the first time, the LEGO Group will be bringing the most loved Pokémon to life in a brand-new way, with play experiences that will delight new and existing fans alike.

Fans should keep their binoculars peeled and their Pokédex ready to experience the world of LEGO Pokémon, coming their way in 2026. For more information as it is revealed: https://www.lego.com/en-us/themes/pokemon/about

Source: https://press.pokemon.com/en/releases/LEGOPokemonPartnership

Nintendo and The Pokémon Company have announced that they have filed a lawsuit in the Tokyo District Court against Pocketpair, Inc., the creators of Palworld. This lawsuit seeks an injunction against infringement and compensation for damages on the grounds that Palworld infringes multiple patent rights.

Filing Lawsuit for Infringement of Patent Rights against Pocketpair, Inc.

Nintendo Co., Ltd. (HQ: Kyoto, Minami-ku, Japan; Representative Director and President: Shuntaro Furukawa, “Nintendo” hereafter), together with The Pokémon Company, filed a patent infringement lawsuit in the Tokyo District Court against Pocketpair, Inc. (HQ: 2-10-2 Higashigotanda, Shinagawa-ku, Tokyo, “Defendant” hereafter) on September 18, 2024.

This lawsuit seeks an injunction against infringement and compensation for damages on the grounds that Palworld, a game developed and released by the Defendant, infringes multiple patent rights.

Nintendo will continue to take necessary actions against any infringement of its intellectual property rights including the Nintendo brand itself, to protect the intellectual properties it has worked hard to establish over the years.

Source: https://www.nintendo.co.jp/corporate/release/en/2024/240919.html

Nintendo and The Pokémon Company announced on September 11th, 2024, that a Pikachu Pokémon Utility Hole Cover, or PokéLid (Pokéfuta ポケふた) has been installed at the new Nintendo Museum in Uji, Kyoto Prefecture, which opened on Wednesday, October 2nd, 2024. Artist Megumi Mizutani (水谷恵) announced that they did the artwork for the lid.


The new PokéLid was unveiled on-site by Takato Utsunomiya, COO of The Pokémon Company, and Shuntaro Furukawa, President and CEO of Nintendo Co., Ltd.

PokéLids are manholes with Pokémon designs that The Pokémon Company donates to local governments with the aim of promoting the charms of various parts of Japan through Pokémon. Each manhole has an original design, making it one of a kind. They can be found in various places throughout Japan, such as tourist spots, parks, and public facilities, so some of you may have already seen them.


There are two PokéLids in Uji, Kyoto Prefecture, so the PokéLid at the Nintendo Museum is the third in the city.


The Pokémon that will appear on the PokéLid at the Nintendo Museum is Pikachu. It features a design of Pikachu together with a Game Boy, the hardware that was used for the original Pokémon games, Pocket Monsters Red and Green.

This PokéLid can be found inside the Nintendo Museum. If you visit the Nintendo Museum, be sure to try and find where this PokéLid is. As this PokéLid is located inside the Nintendo Museum, only visitors entering the museum can see it.

Source: https://www.nintendo.com/jp/topics/article/08152616-4fb5-4338-8dc4-55b34debb6d5

The Pokémon Company and DeNA announced in a May 1st, 2024 press release that DeNA Digital Production Co., Ltd. has had its name changed to Pokémon Card D Studio Co., Ltd as of April 26, 2024. Pokémon Card D Studio Co., Ltd will be developing the smartphone app Pokémon Trading Card Game Pocket which will release later in 2024.

About Pokémon Card D Studio

The companies name changed to specialize in and promote the development of the Pokémon Trading Card Game Pocket.

DeNA has announced that it has changed the name of its subsidiary DeNA Digital Production Co., Ltd. to Pokémon Card D Studio Co., Ltd as of April 26, 2024.

DeNA Digital Production Co., Ltd. was a company jointly established by DeNA and The Pokémon Company with the aim of promoting their collaboration based on the strong partnership they had built up to date. They have changed the company name to promote the development of the smartphone app "Pokémon Trading Card Game Pocket," which is scheduled to be released in 2024. With The Pokémon Company, Creatures Co., Ltd., and DeNA, Pokémon Card D Studio leverages their track record and know-how gained from "Pokémon Masters EX," which DeNA started distributing in 2019 in collaboration with The Pokémon Company, to provide a stable global service for "Pokémon Trading Card Game Pocket".

Pokémon Card D Studio Co., Ltd. Company Profile

Name: Pokémon Card D Studio Co., Ltd
Location: 2-24-12 Shibuya, Shibuya-ku, Tokyo
Management: President and Chief Executive Officer - Tetsuya Iguchi (Head of the Game Service Business Unit, DeNA Co., Ltd.)
Managing Director - Keita Hirobe (Senior Managing Executive Officer, The Pokémon Company)
Managing Director - Keigo Watanabe (Member of the Board DeNA)
Capital: 50 million yen
Investment ratio: DeNA Co., Ltd. 66.6%, The Pokémon Company 33.4%

株式会社ポケモンカード・ディー・スタジオ（Pokémon Card D Studio）について

社名を変更し、『Pokémon Trading Card Game Pocket』の開発に特化、推進
CATEGORY :コーポレート
DATE :2024.05.01

株式会社ディー・エヌ・エー（本社：東京都渋谷区、代表取締役社長兼CEO：岡村信悟、以下 DeNA）は、子会社である株式会社DeNAデジタルプロダクションの社名を株式会社ポケモンカード・ディー・スタジオ（Pokémon Card D Studio）に2024年4月26日付で変更したことをお知らせいたします。

株式会社DeNAデジタルプロダクションは、DeNAと株式会社ポケモンがこれまで築き上げた強固なパートナーシップをもとに、協業の推進をおこなうことを目的に共同出資して設立した会社です。このたび、2024年中にリリース予定のスマートフォン向けポケモンカードゲーム『Pokémon Trading Card Game Pocket』の開発を、株式会社ポケモン、株式会社クリーチャーズおよびDeNAとおこない、推進していくために社名を変更いたしました。Pokémon Card D Studioは、DeNAが株式会社ポケモンと協業し2019年に配信を開始した『ポケモンマスターズ EX』での実績やノウハウも活かし、『Pokémon Trading Card Game Pocket』のグローバルでの安定したサービス提供の実現を目指します。

■「株式会社ポケモンカード・ディー・スタジオ」の会社概要
名称
株式会社ポケモンカード・ディー・スタジオ
（英字表記：Pokémon Card D Studio Co., Ltd.）
所在地
東京都渋谷区渋谷二丁目２４番１２号
取締役
代表取締役社長　井口徹也（株式会社ディー・エヌ・エー ゲームサービス事業本部 本部長）
取締役　　　　　廣部圭太（株式会社ポケモン 専務執行役員）
取締役　　　　　渡辺圭吾（株式会社ディー・エヌ・エー 取締役）
資本金
5,000万円
出資比率
株式会社ディー・エヌ・エー 66.6%　株式会社ポケモン 33.4％
事業内容
モバイルゲームの開発など

Source: https://dena.com/jp/press/5102/

The TOYOTA Engineering Society, together with The Pokémon Company, have launched the TOYOTA MIRAIDON Project, a project to convey the joy of imagination and the power of manufacturing through future imagining by children.


The TOYOTA Engineering Society MIRAIDON will be exhibited for three days from March 15th, 2024 to March 17th, 2024 at Tokyo Midtown Hibiya Atrium.

YouTube Clip - TOYOTA MIRAIDON Project

Source: https://www.youtube.com/watch?v=PF8PLRH_SGc

What is the TOYOTA MIRAIDON Project?

The Toyota Engineering Society is a voluntary organization within Toyota Motor Corporation, consisting of members appointed for a one-year term who are interested in the study of technology, and it has been running for more than 70 years. Every year, the group exhibits the results of the year's manufacturing project at Waku Waku World, a joint event between Toyota City and the Toyota Engineering Society.


This time, as we were considering the Toyota Engineering Society's 23rd year theme, "Future Mobility," while referring to 8,000 questionnaires collected from elementary school students in Toyota City, one picture caught our eye. A Miraidon was drawn very well. It is a Pokémon that many children wish to have in their future mobility: "A Pokémon that communicates like a friend and is fun to ride on its back." It is a Pokémon that clearly embodies the dreams of children.

The Pokémon Company motto is: "to enrich both the real world and the virtual world with the Pokémon characters" and the company strives to do interesting things and take on the challenge of new possibilities, and these pictures by the children are a help to inspire. Together with the Toyota Engineering Society, we started this project to convey the message that "adult's serious goals become children's dreams" and that "Dreams don't end as dreams, imagination creates the future."

In just six months starting in June 2023, manufacturing professionals gathered together with partner companies who supported this idea to created the TOYOTA Engineering Society MIRAIDON, a moving Miraidon that is almost life-sized.

What is TOYOTA Engineering Society MIRAIDON?

TOYOTA Engineering Society MIRAIDON is a future mobility idea in the shape of the Pokémon Miraidon that can be encountered in Pokémon Violet. It was created with the experience and technology of Toyota Engineering Society and the cooperation of The Pokémon Company. It is an almost life-sized reproduction of Miraidon in terms of weight and size with great attention to detail. It is also a product that showcases the power of manufacturing as it can be transformed into "drive mode" and "4-legged mode" and also has some movement.

What is Miraidon?

Miraidon is a Legendary Pokémon that appears in Pokémon Violet released in 2022. Miraidon, the main character's partner who battles and grows together, can change its appearance depending on the situation. It can walk on four legs or take the form of a two-wheeled motorcycle (Drive Mode), allowing the protagonist to ride to various locations.

Notes:

• Numbered tickets will be distributed for test rides. The order will be based on the numbered tickets.
• The number of tickets is limited. Please be aware of this.
• The times of the test-ride and exhibition may change on the day.
• Visitors weighing 65 kg or more are not allowed to test ride.
• For safety reasons, we reserve the right to refuse test rides.

Source: https://prtimes.jp/main/html/rd/p/000000058.000104325.html

The TOKYO FLOWER CARPET 2023 was held from May 20th, 2023 to May 22nd, 2023 on Gyoko-dori in Marunouchi, Tokyo. As part of the Tokyo Metropolitan Government’s arts and culture creation subsidy project, the Hanae Culture Association aims to create a new landscape with Tokyo as the capital of flower paintings. The theme of the exhibition is "Flowers have no borders!"

Flower painter Yasuhiko Fujikawa, who has been creating flower paintings all over the world, created four flower paintings (about 300 ㎡) with 70,000 roses and Gyoko-dori Avenue was covered with a carpet of roses. The original designs are a fusion of traditional Ukiyo-e works with a modern flare, and the Hana-Kabuki works will be presented in a new style, the first of its kind in the world.


The main work is Pokémon Suzumi (ぽけもんのすずみ), a collaboration with The Pokémon Company and Japanese-style painter Akira Shiozaki. It is based on the work Cat Suzumi (猫のすずみ) by Kuniyoshi Utagawa, an Ukiyo-e artist active in the late Edo period and known for his love of cats. Please enjoy the world of Pokémon based in Ukiyo-e, in which a male and female Pikachu enjoy boating.


Junichi Masuda was in attendance to promote the flower painting and he posted a few pictures on his Twitter feed. High resolution pictures of the flower display have been added to an Imageboard thread.

Sources: https://www.infiorata88.com/tokyoflowercarpet/, https://twitter.com/Junichi_Masuda/status/1659903294205198341 and https://twitter.com/pokemon_pdc/status/1659884244708253696

ANA and The Pokémon Company has introduced the Pikachu Jet NH, a specially painted aircraft that will fly the international skies, servicing various countries and regions around the world starting on June 4th, 2023.

ANA and Pokémon to take Pikachu Jet to the skies on "Pokémon Air Adventures" Collaboration

● The ANA Group will join the "Pokémon Air Adventures," in collaboration with the Pokémon Company.
● On June 4, 2023, ANA and The Pokémon Company will introduce the "Pikachu Jet NH", a specially painted aircraft to international skies, servicing various countries and regions around the world.
● The collaboration will also include original products and inflight entertainment.


TOKYO, Mar. 26, 2023 - All Nippon Airways (ANA) and the Pokémon Company have teamed up under the "Pokémon Air Adventures" to launch its specially painted "Pikachu Jet NH*" on June 4, 2023. The collaboration will include a series of special products and services including original goods and inflight entertainment.

With easing travel restrictions, the "Pokémon Air Adventures" is a project set to elevate the excitement of travel with the world of Pokémon. This new endeavor is a testament to the company's unwavering commitment for people to experience the joy of travel and the pleasure of mobility once again.

The ANA Group believes in connecting people and communities through travel and we are delighted to introduce the "Pikachu Jet NH", with hopes to rekindle the joy and excitement among our customers.

For details and updates, please visit the special website: https://www.ana.co.jp/en/jp/international/theme/pikachujet/
Pokémon Air Adventures official website: https://flying-pikachu.com/en/

*NH: NH is the airline code that recognizes ANA as defined by the International Air Transport Association.

1. Specially painted "Pikachu Jet NH" aircraft (scheduled to begin service on international routes from June 4, 2023)
■ Operation period: Approximately 5 years from June 4, 2023
■ Aircraft: Boeing 787-9 aircraft (JA894A)
■ Design concept: The "Pikachu Jet NH" aircraft features a livery designed for ANA, in which the Sky High Pokémon Rayquaza is depicted across the entire fuselage to create a vivid effect.
Charizard, Latias, Latios, Vivillon, and other flying Pokémon from all over the Pokémon world move together with Pikachu toward the shining rays of hope and endless possibilities of an interconnected world. Pokémon are also hidden inside the engines, so please keep an eye out for them when boarding on your next adventure with the Pikachu Jet!

■ The following is a list of routes that may be operated from June 4, 2023 to October 28, 2023. The routes are subject to change due to changes in operations.

● Haneda - Bangkok (NH847/NH850/NH849/NH848)
● Haneda - Singapore (NH841/NH844/NH843/NH842)
● Haneda - Jakarta (NH855/NH856)
● Haneda - Manila (NH869/NH870)
● Haneda - Ho Chi Minh City (NH891/NH892)
● Haneda - Delhi (NH837/NH838)
● Haneda - Sydney (NH879/NH880/NH889/NH890)
● Haneda - Vancouver (NH116/NH115)
● Haneda - Honolulu (NH186/NH185)

Please note that the routes/flights will not be decided until the day of the flight, as it changes daily depending on the operation status.

■ The interior cabin design of the "Pikachu Jet NH" and original goods to be distributed to passengers will be announced at a later date.


2. First original goods "Bath Poncho" (on sale from June 4, 2023)
The first original goods will be the "Bath Poncho," which will go on sale on June 4, 2023. The product will be available to passengers on ANA international and domestic flights through the in-flight duty free sales service as well as the "ANA STORE@SKY" online shopping service accessible through the Wi-Fi on ANA domestic flights and lounges. Details will be offered in the May/June issue of ANA SKY SHOP (digital magazine) available from the end of April.

International flights: https://www.ana.co.jp/en/jp/guide/flight_service_info/int-service/y/dutyfree/
Domestic flights: https://www.ana.co.jp/en/jp/guide/flight_service_info/dom-service/premiumclass/ana-sky-shop/

Please stay tuned for more original goods to be added in the future.
Please note that the number of items in stock is constantly subject to change and may run out early.


3. In-flight entertainment (scheduled to be available on international flights from June 2023 and domestic flights from July 2023)
Passengers will be able to enjoy Pokémon-related content such as Pokémon Kids TV and POKÉTOON on all ANA international and domestic flights.

*Scheduled to start in June 2023 for international flights and in July 2023 for domestic flights. *Contents are subject to change.
*For details, please check the ANA SKY CHANNEL, where more information will be available from the end of the previous month. The contents to be screened will differ depending on the time of boarding.

International flights: https://www.ana.co.jp/en/jp/guide/flight_service_info/int-service/y/wifi/?tabitem=asw-tab__item-box-1
Domestic flights: https://www.ana.co.jp/en/jp/guide/flight_service_info/dom-service/y/wifi/?tabitem=asw-tab__item-box-2

Source: https://www.anahd.co.jp/group/en/pr/202303/20230326.html

The Pokémon Company announced today that they will be taking action against users that are modifying their game data in violation of the terms and services.

Response to Users of Illegally Modified Data

November 11, 2022

Dear All Customers,

Thank you for enjoying the Pokémon series.

We have confirmed that some users have been playing the Pokémon series and Pokémon HOME with illegally modified data.

Unauthorized modification of data can cause problems with the operation of the games and applications. We will take the following actions against users who are causing issues for other users, such as trading Pokémon, or whose actions are deemed inappropriate from an usage standpoint.

Measures that will be taken:

• Bans on the use of Internet play for the Pokémon series.
• Bans on the use of the trade function in Pokémon HOME (smartphone version).
• Bans on the use of Pokémon HOME (both smartphone and the Nintendo Switch versions).
• Bans on the use of Pokémon Bank and Pokémon HOME.

* These action will be implemented for a limited or indefinite period of time at the discretion of The Pokémon Company.
* The Pokémon Company will not refund usage fees due to these actions.
* We will not be able to respond to inquiries regarding the abuse of the terms and services and our response to it.
* We will not enforce Internet Bans for Nintendo Switch software other than the Pokémon series and Pokémon HOME.

We will periodically implement similar measures and may impose further bans without prior notice.

We will only take action against users who are found to be engaging in inappropriate behavior after confirming the abuse. Please be assured that no bans will be placed on users who unintentionally possess altered data, such as those who "just happened to receive the data in a trade" or "the traded data was altered without their knowledge".

In order to ensure that users can enjoy the Pokémon series with peace of mind, we will continue to monitor the series on a regular basis to ensure that we are able to respond to any fraudulent or disruptive behavior.

We look forward to your continued support of the Pokémon series.
The Pokémon Company

Source: https://www.pokemon.co.jp/info/2021/01/210122_at01.html

The MINI Concept Aceman with Pokémon Mode was revealed during the gamescom Opening Night LIVE 2022. High resolution pictures from the press release have been added to an Imageboard.

Press Release Video - MINI Concept Aceman with Pokémon Mode

YouTube Clip - Introducing the MINI x Pokémon Collaboration

Source: https://www.youtube.com/watch?v=nvaWJqA6jRk

YouTube Clip - MINI x Pokémon Concept Car Aceman | gamescom Opening Night LIVE 2022

Source: https://www.youtube.com/watch?v=S1jvhyYitcg

Press Release - Playful cooperation: MINI is sponsor and mobility partner of gamescom for the first time and presents the MINI Concept Aceman with Pokémon Mode.

MINI is the new main sponsor of the gamescom merch area as well as the official mobility partner of gamescom and will exclusively present the MINI Concept Aceman with Pokémon Mode at the world's largest games event in Cologne. The most coveted One-Off for MINI fans and gaming enthusiasts is the first result of the collaboration between MINI and Pokémon.

Munich/Cologne. MINI will be the main sponsor at this year's gamescom in Cologne. From 24 August to 28 August 2022, the convention will gather gaming fans from all over the world on 220,000 square metres of exhibition space, around 1,100 exhibitors and hundreds of thousands of gaming fans from all over the world. MINI is the main sponsor of the gamescom merch area "powered by MINI"and the official mobility partner of gamescom 2022. With its commitment, the company is the first non-endemic sponsor from the automotive sector of the world's largest games event and is living up to its brand promise to enrich the lives of MINI fans with joy and variety.

"A major feature of MINI is the positive and future-oriented approach to individual mobility as well as the distinctive design of the vehicles. Gamification will play an increasingly important role in the MINI of the future and offer a unique experience for our customers. In cooperation with Pokémon, the shared joy of the franchise brings two iconic characters, that are a perfect match, together with millions of fans. This is how we reach a whole new target group at gamescom 2022, as an event for modern fandom, gaming and pop culture," says Stefanie Wurst, Head of MINI.

The main sponsorship of the exhibition hall, which is geared towards exclusive collectables, is therefore an ideal way for MINI to connect with the enthusiastic gaming scene. The various limited MINI editions also make the hearts of loyal fans beat faster time and again and quickly become coveted collector's items.

The vehicle concept of the MINI Concept Aceman is characterised by a playful, novelty-seeking approach to challenges. The brand's authentic driving fun uniquely inspires and brings together a steadily growing MINI fan community worldwide - for example at the MINI Community Meetings that take place all over the world. Gaming fans are also enthusiastically diving into ever new worlds and actively shaping the story of their heroes. At gamescom 2022, that is why MINI is encouraging all fans to continue playing with the "PLAY ON!" campaign and is promoting an open and diverse society with playful enthusiasm. Visitors to gamescom 2022 can relax on the numerous seating areas in Hall 5.2 at Stand B10 / D19 in the MINI Arena, recharge their own energy stores with water and popcorn, while bringing their smartphone back up to 100 percent at one of the USB charging stations and listening to DJ sets.

The MINI Concept Aceman is full of surprises
Visitors to the gamescom merch area powered by MINI can discover the MINI Concept Aceman featuring an additional exclusive vehicle mode. During gamescom, Pikachu, the iconic character from Pokémon, takes over the OLED display as the new central instrument when operating the Experience Mode toggle. Through advanced projection technology, the animation also extends across the dashboard, front doors and apron projection. In the animated loop, the Poké Ball first appears in the OLED display and moves, then opens in a blue glow that moves impressively from the OLED display via the dashboard and the light bar of the doors as well as the apron projection through the vehicle interior. In another loop, Pikachu appears in the display at the start. The famous electric Pokémon launches a bright yellow lightning attack that also travels through the vehicle via the interior doors as well as the apron projection.

The design team behind the MINI Concept Aceman have also created an exclusive MINI Art Toy to coincide with gamescom 2022. Like the concept car, the MINI Art Toy embodies agility and a self-confident presence. The X-O symbols, for example, are reminiscent of the interior design as well as the playfulness of the MINI Concept Aceman and are a perfect fit for gamescom and the huge gaming scene in attendance.

In addition to the MINI Concept Aceman, the concept car will also be presented as an Action Pack at gamescom 2022. In the clear box packaging typical for action figures and with special design features, like a Poké Ball in the centre of the wheel rim, the unique MINI Concept Aceman Action Pack becomes the ultimate collectible for MINI fans and gaming enthusiasts.

Pokémon is one of the most successful entertainment franchise which first launched in 1996 in Japan, with the release of Pokémon Red and Pokémon Green. The video games capture the wonder of discovering, collecting and training Pokémon when taking on the role as a Pokémon Trainer. MINI could not have chosen a more suitable Pokémon than Pikachu for the cooperation. After all, the iconic Pokémon is small, special and and has electric abilities. With the fifth model generation, MINI is consistently pursuing the path of electrification and will be a fully electric brand by the early 2030s. Sales of the MINI Electric almost doubled last year, showing that the MINI community is growing and moving more and more in the direction of electric mobility.

The MINIverse focuses on shared fun
Parallel to the premiere of the MINI Concept Aceman at gamescom, the company is launching the MINIverse and creating a fascinating digital world in which the MINI community can playfully discover the new concept car. Various excitingly designed digital city districts as well as numerous interaction options and gaming elements invite you to explore the MINI Concept Aceman. The virtual world can be accessed simply via URL on the smartphone and on the desktop, without having to install anything else. Varied multiplayer games offer MINI fans the opportunity to meet up on the online platform and experience the digital world full of BIG LOVE together.

Together with the MINI Concept Aceman in the exclusive "Pokémon Mode" and as the ultimate Action Pack Collectable, MINI is underlining its commitment at gamescom 2022 and promoting a playful view of the world.

Source: https://www.press.bmwgroup.com/global/article/detail/T0403076EN/playful-cooperation:-mini-is-sponsor-and-mobility-partner-of-gamescom-for-the-first-time-and-presents-the-mini-concept-aceman-with-pok%C3%A9mon-mode

The Pokémon Company announced today that it has appointed Junichi Masuda as its Chief Creative Fellow, effective June 1, 2022.

Announcement of Junichi Masuda’s Appointment as Chief Creative Fellow

The Pokémon Company is pleased to announce the appointment of Junichi Masuda as its Chief Creative Fellow, effective June 1, 2022.

Junichi Masuda has served as the Managing Director at GAME FREAK inc., the original creator of Pokémon, until May 31. As one of the founding members of GAME FREAK, he was involved in the development of “Pokémon Red Version and Pokémon Green Version,” supporting the development of the subsequent Pokémon video game series for many years. Masuda will utilize his deep understanding of the Pokémon brand to develop new services and products at the Pokémon Company, tapping into his years of experience and creative thinking.

Comments from Junichi Masuda
I have served as the director of the Pokémon video game series, starting with “Pokémon Ruby Version and Pokémon Sapphire Version” up until “Pokémon X and Pokémon Y,” and was involved in the development of many video games, including Pokémon GO. I would like to express my heart-felt thanks to all Pokémon fans.

Going forward, I hope to transcend the boundaries of video games by trying to offer greater surprises, fun and excitement to people all over the world, while doing my utmost to connect people, expand the circle of “play” and to help bring about a richer world for us to share. I appreciate your continued support in my new role.

チーフ・クリエイティブ・フェロー就任のお知らせ 2022.06.01

株式会社ポケモンは、2022年6月1日、増田順一氏をチーフ・クリエイティブ・フェローに迎えたことをお知らせします。

増田氏はポケモンの原作会社である株式会社ゲームフリークで、5月31日まで常務取締役を務められていました。同社には設立前から関わり、『ポケットモンスター 赤・緑』の開発以降、長年にわたってシリーズを支えて来られました。ここで培ったポケモンに関わる深い理解と、クリエイティブな経験や視点を活かし、弊社における新たなサービスやプロダクトの開発に携わっていただきます。

増田順一ご挨拶
『ポケットモンスター ルビー・サファイア』から『ポケットモンスター X・Y』まではディレクターとして、そして『ポケモンGO』など、数多くのビデオゲームの開発に携わってきました。ポケモンファンの皆様には心から感謝しています。

ここからは、ビデオゲームの枠を超えて、驚きと楽しさ、ワクワクを世界中の人々に提供していくとともに、人と人を繋ぎ、遊びの輪を広げ、より豊かな世界を生み出せるようチャレンジしますので、引き続き、応援をよろしくお願いします。

Sources: https://corporate.pokemon.co.jp/media/news/detail/223.html and https://twitter.com/Junichi_Masuda/status/1531903162525024257