From July 21st, 2022 until August 31st, 2022, Baskin Robbins 31 Ice Cream will launch the 31 Poké Summer! Campaign 2022.

Eievui's Fluffy Ice Cream (イーブイのもふあまアイス)

This year's new Pokémon flavor is the first to feature Eievui as theinspired flavor! It's an eclair-flavored ice cream in Eievui-inspired colors. A favorite of children and adults alike, the eclair has been remade in the 31 style! Chocolate ribbons are added to the ice cream to recreate the aroma of the puff pastry, and the light custard flavored ice cream is accented with chocolate bits for a darker taste and crunchy texture! Let's enjoy the summer with Eievui!

Pikachu Happy Party (ピカチュウ ハッピーパーティー)

Here it is again this year! Made with lactic acid bacteria is this mildly sweet yogurt-flavored ice cream, and paired with a refreshing apple sorbet is perfect for summer! Color the summer with bright yellow, cute Pikachu-shaped sweets. *Sterilized lactic acid bacteria is used.

Pokémon Double Cup (ポケモン ダブルカップ)

The Double Cup is getting a Pokémon designed cup makeover this summer! The designs include: A. Pikachu and Eievui enjoying summer; B. A summery design featuring Pikachu (male form) and Pikachu (female form); C. A large grouping of Pokémon featyrung Pikachu, Eievui, Fushigidane, Hitokage, and Zenigame! Plus, each Double Cup comes with one sundae spoon featuring either a Pikachu or Eievui design! *You can choose 2 ice cream of your choice.

Pokémon Variety Boxes (ポケモン バラエティボックス)

There are 4 different sizes: 4 Flavors, 6 Flavors, 8 Flavors, 12 Flavors. *You can choose your favorite ice cream.

Pikachu & Eievui Box Set (ピカチュウ＆イーブイ ボックスセット)

You can choose 8 of your favorite ice cream. Comes in Pikachu & Eievui Box Set cups.

Pikachu & Eievui Box Set (Original Cooling Bag) ピカチュウ＆イーブイ ボックスセット（オリジナル保冷バッグ）

A box set of 8 ice creams of your choice with a Pikachu and Eievui-designed cooler bag is also available in limited quantities! The cooling bag can easily hold the box of 8 ice creams and will be very useful for leisure time and outings! The cups are also specially designed for this set, so be sure to check them out!

Pokémon Blue Soda (ポケモンブルーソーダ)

You can choose one ice cream of your choice. On the other side is an Eievui design!

Pokémon Palette 4 Ice Cream Cake (ポケモンパレット４)

Introducing an ice cream cake with Pokémon gathered together in a popular 4 slice palette cake where you can enjoy different flavors for each piece! They have combined Pikachu, Eievui, Gangar, and Lizardon scoops with popular flavors that can only be found in this cake! Many Pokémon are featured on the outside film, so be sure to find out what kind of Pokémon you have!

Pokémon Ice Cream Cake Eievui & Pikachu

Eievui's ice cream cake is back in limited quantities! The whipped cream around the neck and its big eyes are very cute! The round eyes and red cheeks on Pikachu are so cute!


During the campaign period from July 21st, 2022 to August 31st, 2022, get 31 Poké Summer! products and post a photo of it them Twitter with the hashtag #31ポケ夏満喫チュウ (#31PokeEnjoySummerChu) to win prizes! The prizes will be upgraded according to the number of photos you post. Also, the store is full of cute decorations, including a photo spot* where you can easily take cute pictures! We look forward to your submissions! * Some stores may not have the photo spots.

Item List (English):

Eievui Fluffy Ice Cream - Single/Regular size - 390 yen
Pikachu Happy Party Single/Regular size - 390 yen
Pokémon Double Cup Small - 490 yen / Regular - 710 yen
Pokemon Variety Box Small 4 scoops: 1,120 yen - Regular 4 scoops: 1,560 yen
Pokémon Variety Box Small 6 scoops: 1,540 yen - Regular 6 scoops: 2,140 yen
Pokémon Variety Box Small 8 scoops: 1,960 yen - Regular 8 scoops: 2,730 yen
Pokémon Variety Box Small 12 scoops: 2,800 yen - Regular 12 scoops: 3,900 yen
Pikachu & Eievui Box Set Small 8 scoops: 2,460 yen Regular 8 scoops - 3,230 yen
The cooling bag can be added to the box set for an addition +500 yen.
Pokémon Blue Soda - 460 yen
Pokémon Palette 4 - 3,200 yen
Pokémon Ice Cream Cake Eievui or Pikachu - 3,300 yen

Item List (Japanese):

イーブイのもふあまアイス シングル・レギュラーサイズ　参考価格　390円
ピカチュウ ハッピーパーティー シングル・レギュラーサイズ　参考価格　390円
ポケモン ダブルカップ スモールダブル 参考価格 490円／レギュラーダブル 参考価格 710円
ポケモン バラエティボックス 参考価格　スモール4個：1,120円 レギュラー4個：1,560円
ポケモン バラエティボックス スモール6個：1,540円 レギュラー6個：2,140円
ポケモン バラエティボックス スモール8個：1,960円 レギュラー8個：2,730円
ポケモン バラエティボックス スモール12個：2,800円 レギュラー12個：3,900円
ピカチュウ＆イーブイ ボックスセット スモール8個：2,460円 レギュラー8個：3,230円
下記バラエティボックスに+500円で保冷バッグをセットで販売します。
ポケモンブルーソーダ 460円
ポケモンパレット４ 3,200円
ポケモン アイスクリームケーキ イーブイ ピカチュウ 3,300円

Source: https://www.31ice.co.jp/contents/topics/220721_02.html

Jazwares announced at the San Diego Comic-Con 2022 that the Squishmallows x Pokémon collection is a collaboration with The Pokémon Company International and will launch on the Pokémon Center.

New Squishmallows x Pokémon Plush Makes Debut with Fan-First Reveal at San Diego Comic-Con Booth #3513

SAN DIEGO, July 21, 2022 - Jazwares, a leading global toy company, today announced that two of the toy industry's top powerhouse brands are teaming up, Squishmallows and Pokémon! Exclusively revealed at San Diego Comic-Con, the new Squishmallows x Pokémon collection is a collaboration with The Pokémon Company International, combining the loveable personalities of Squishmallows with the most iconic Pokémon in the franchise.

"Joining forces with Pokémon to bring fans this monumental new offering takes the Squishmallows brand to a completely new level of pop-culture coolness," said Gerhard Runken, Senior Vice President of Brand & Marketing, Jazwares.

"Pokémon continues to offer new and premier ways for fans to experience and show their love for the brand," said Amy Sachtleben, director of Licensing, The Pokémon Company International. "This collaboration with Jazwares to introduce Pokémon in the immensely popular Squishmallows expression is a perfect fit for fans of both brands. We can't wait to see reactions at Comic-Con International in San Diego and the upcoming launch on PokemonCenter.com."

Officially planned to launch this Fall on PokemonCenter.com in the US, PokemonCenter.com/en-gb in the UK, and PokemonCenter.ca in Canada, the Squishmallows x Pokémon collab builds on each brand's unique DNA and multi-generational appeal. All-time favorite Electric-type Pokémon Pikachu and the Ghost- and Poison-type Pokémon Gengar will now be huggable Squishmallows, available on PokemonCenter.com later this year. At Jazwares Comic-Con Booth #3513, attendees will get a first look at this exciting new plush collection before hitting PokemonCenter.com.

"As demand for Squishmallows continues to skyrocket, we're thrilled to debut this exciting partnership at San Diego Comic-Con, where celebrating collector culture with fans comes first," Added Jeremy Padawer, Chief Brand Officer, Jazwares.

On social media, Squishmallows content has officially squished through the roof, generating nearly 8 billion video views on TikTok, while @squishmallows (and related hashtags) has been tagged in more than 1 million Instagram posts. Additionally, the Squishmallows social media channels have ballooned to more than 986,000 followers, and nearly 100 global and local Facebook groups have been created by fans. In the Metaverse, the recently launched Squishmallows on Roblox game continues to be widely popular with players where they can collect Squishmallows virtual plush, hang out with friends, and more in an ultra-cool and colorful world.

Since Squishmallows debuted in 2017, each plush has featured its own lovable personality, and the brand has become known for its ultra-soft feel and whimsical aesthetic. With more than 1,500 unique Squishmallows to collect, ranging from two- to 24-inches in size, the brand has captivated fans of all ages, and won the hearts of Squishmallows fans in more than 40 countries. Such strong brand retention has resulted in multiple line extensions, including HugMees™, Squish-Doos™, Stackables™, and Squishville™ and robust consumer products ranging from apparel and accessories, to home decor and pool floats, and more.

Source: https://www.jazwares.com/newsroom/two-pop-culture-sensations-squishmallows-and-pokemon-join-forces-epic-plush-collaboration

The Pilot Juice Up Gel Pokémon Pens are only available in Singapore and fans can choose from various Pokémon including Pikachu, Eevee, Snorlax as well as the first partner Pokémon in the Kanto Region such as Bulbasaur, Charmander and Squirtle. Bringing the Pokémon world even closer to fans, each pen barrel features Pokémon in a variety of eye-catching designs.

Pilot Pen is highly regarded for creating writing instruments that produce effortless writing. The Pilot Juice Up Gel Pokémon Pens are no different. The pens in this series come with the Juice Up Gel special nib known as the synergy tip, ensuring a smooth writing experience with the synergy between a Pipe Tip that supports smooth rolling of the ball and a Cone Tip that allows for an increased ink capacity to output a steady flow of ink.

The rubber grips on each of the pens are also cleverly designed to represent the different ink colours available – Black, Green, Blue and Navy Blue. The series is available in nib size 0.5mm – a tip perfect for writing and journaling.

From the irresistible Pokémon designs to the amazing writing experience, this is truly a great addition to the collection for all avid stationery and Pokémon lovers.

The new Pilot Juice Up Gel Pokémon Pens retail at S$4.95 (including GST) each and are available from July 2022 at all leading bookstores in Singapore.

Product Pictures:

Source: https://sg.portal-pokemon.com/goods/stationaries/post_7.html

The Pokémon TCG: Holiday Calendar will be available on September 1st, 2022, in the Pokémon Center and where Pokémon TCG products are sold.

Pokémon TCG: Holiday Calendar

Get in the holiday spirit with a Pokémon present every day! There's no better way to enjoy the season than to celebrate it daily with some of your favorite Pokémon. From fan favorites like Pikachu and Lapras to the gift-toting Delibird, you'll find a parade of Pokémon fun, booster packs, and other surprises in this holiday calendar. There's a new item to uncover each day!

You'll find eight foil promo cards, including two Pokémon V and one powerful Pokémon VMAX; six Sword & Shield Series booster packs; six fun packs with more cards; as well as a code card for Pokémon TCG Live. Set the tone for your holiday season as you continue to add new cards to your Pokémon TCG collection!

The Pokémon TCG: Holiday Calendar includes:

• 8 foil promo cards with a festive stamp, including 2 Pokémon V and 1 Pokémon VMAX
• 2 Pokémon coins
• 2 colorful sticker sheets
• 1 sidekick dangler
• 6 Pokémon TCG: Sword & Shield Series booster packs
• 6 Pokémon TCG 3-card fun packs
• A code card for Pokémon TCG Live

Source: https://www.pokemon.com/us/pokemon-tcg/product-gallery/holiday-calendar/

The Pokémon TCG: Heavy Hitters Premium Collection will be available on September 1st, 2022, at the Pokémon Center and where Pokémon TCG products are sold.

Pokémon TCG: Heavy Hitters Premium Collection

You'll make a big impression in battle alongside powerful Pokémon and expand your assortment of Pokémon TCG cards with the Heavy Hitters Premium Collection! In this box, you'll find ready-to-play foil cards featuring Lucario V, Tyranitar V, Lucario, and Tyranitar, plus an oversize foil version of Lucario V for display along with a set of four shimmering coins. To top it all off, a stack of 14 booster packs (that's 140 total cards!) helps ensure you have plenty of options for creating your next awesome deck.

The Pokémon TCG: Heavy Hitters Premium Collection includes:

• 4 foil cards featuring Lucario V, Tyranitar V, Lucario, and Tyranitar
• 1 oversize foil card featuring Lucario V
• 14 Pokémon TCG booster packs
• 4 large metallic coins
• A code card usable in either the Pokémon TCG Online or Pokémon TCG Live

Source: https://www.pokemon.com/us/pokemon-tcg/product-gallery/heavy-hitters-premium-collection/

On July 23rd, 2022, Pikachu and other Pokémon will be available as Washable Plushies (洗えるぬいぐるみ) at the Pokémon Center! The plushies are soft to the touch, and can be washed by hand if they get dirty. The lineup includes 6 different Pokémon: Pikachu, Eievui, Mew, Pochama, Ashimari, and Messon! The Pokémon Center Online will start selling them from 10:00 a.m. on Thursday, July 21st, 2022 at 10:00 a.m.

Please note that the release of this product may be postponed or cancelled due to the situation in the production area and stores. Please be aware of this beforehand.

At the Amazon.co.jp Pokémon Store, pre-orders for these plushies will be starting on July 23rd, 2022 and sales starting on July 30th, 2022 but due to the limited number of products available, they may be sold during the pre-order period.

Plushies

Items List (English):

Washable Plushie Pikachu - 1,430 yen
Washable Plushie Eievui - 1,430 yen
Washable Plushie Mew - 1,430 yen
Washable Plushie Pochama - 1,430 yen
Washable Plushie Ashimari - 1,430 yen
Washable Plushie Messon - 1,430 yen

Items List (Japanese):

洗えるぬいぐるみ ピカチュウ　1,430円
洗えるぬいぐるみ イーブイ　1,430円
洗えるぬいぐるみ ミュウ　1,430円
洗えるぬいぐるみ ポッチャマ　1,430円
洗えるぬいぐるみ アシマリ　1,430円
洗えるぬいぐるみ メッソン　1,430円

Source: https://www.pokemon.co.jp/goods/2022/07/220715_to01.html

The Pokémon Center in Japan has announced more plushies for the Pokémon LEGENDS Arceus merchandise line and Basagiri and Hisuian Zoroark will be added to the lineup on July 14th, 2022 at 10:00am JST. Basagiri costs 3,520 yen while Hisuian Zoroark costs 3,960 yen (tax included).

Pokémon Center - Pokémon LEGENDS Arceus - Plushies - Basagiri and Hisuian Zoroark

Price: Basagiri 3,520 yen / Hisuian Zoroark 3,960 yen (tax included)
Release date: July 14th, 2022 at 10:00 JST~
Basagiri: https://www.pokemoncenter-online.com/?p_cd=4521329356600
Hisuian Zoroark: https://www.pokemoncenter-online.com/?p_cd=4521329355818

The Pokémon Center in Japan has announced that Life-Size Plushies of Mijumaru and Hinoarashi will be added to the lineup on July 14th, 2022 at 10:00am JST. Both plushies cost 6,600 yen each (tax included). High resolution pictures of the plushies have been added to an Imageboard thread.

Pokémon Center - Life-Size Plushies Mijumaru / Hinoarashi

Price: 6,600 yen each (tax included)
Release date: July 14th, 2022 at 10:00 JST~
Mijumaru: https://www.pokemoncenter-online.com/?p_cd=4521329354507
Hinoarashi: https://www.pokemoncenter-online.com/?p_cd=4521329354491

On Saturday, July 9th, 2022, the second batch of Pokémon Shirts designed SARASA Clip Pens will be available at the Pokémon Center! The lineup includes a total of 100 different Pokémon that appear in Pokémon Gold and Silver. Each SARASA Clip Pen has a Pokémon pattern on its body, and the Lugia pattern is silver and the Ho-oh pattern is gold, with special ink colors and shaft colors for each! Find your favorite Pokémon pattern and enjoy! The Pokémon Center Online will start selling them from July 7th, 2022 at 10:00 a.m. They cost 220 yen each. Pictures of the pens from this lineup have been added to an Imageboard thread.

Sales may be postponed or cancelled due to unavoidable circumstances at the production sites. Please be aware of this in advance.

Pokémon Shirts - SARASA Clip Pens - Pokémon Gold and Silver Pictures

Source: https://www.pokemon.co.jp/goods/2022/07/220708_st01.html

On Saturday, July 9th, 2022. Pikachu Sweets by Pokémon Café's popular Pokémon waffle, Pokéffle, will be joined by Fushigidane, Hitokage, and Zenigame. Mousse, which is recommended for take-out, will feature Pikachu and Ghost-type Pokémon!


Choose your adventure partner! Pokéffles that express the characteristics of these Pokémon are now in waffle form. Fushigidane's Pokéffle seems to have a Sweet Scent coming from the seeds on its back......? It's a refreshing chocolate and pistachio flavor!
Hitokage's Pokéffle is chocolate and orange flavored, which looks like it is having fun with its flickering flame while bathing in the sun of a Sunny Day!
Zenigame's Pokéffle is Chocolate & Salted Vanilla flavor! Maybe you'll be able to feel a little bit of its Whirlpool?


Be sure to take a picture of your Pokéffle in front of the Pokémon statues in the square in front of the Pikachu Sweets store!


If you take a photo with your adventure partner, post it on SNS with the hashtag myPokéffle "#myポケッフル"! Show the screen of your post to a staff member and you will get an original sticker! *The sticker distribution will end as soon as they are all given out.

Pocket Monsters Red, Green, and Blue, feature Fushigidane, Hitokage, and Zenigame, and were the first games in the Pokémon series to be released. The latest games, Pokémon Scarlet and Violet, are scheduled for release on Friday, November 18th, 2022! Be sure to look forward to meeting new adventure partners.


Fushigidane, Hitokage, and Zenigame are new additions to the patterns of the Get Latte regular menu item! There are 7 patterns in total. One of them is a very rare secret pattern. Patterns are chosen at random.


Pikachu Sweets' popular mousse is now available as a reissued menu item! Gengar and Hitomoshi have brought their friend Pikachu. You can choose between a male Pikachu or a female Pikachu! Pikachu comes in tropical fruit flavor, Gengar comes in grape flavor, and Hitomoshi comes in a rare cheese flavor. Artwork that looks exactly like the menu items is hidden inside the restaurant, so look out for it!

Source: https://www.pokemoncenter-online.com/cafe/news/220624_01.html