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Niantic has announced they have commissioned a Lyrical Version for Pokémon GO’s Night Theme which was produced by English dub musician Ed Goldfarb with vocals featuring Haven Paschall and Ben Dixon.

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Celebrate adventuring by starlight with the lyrical version of Pokémon GO’s Night Theme!

Trainers, Have you had a chance to listen to the lyrical version of Pokémon GO’s Night Theme? This song has been playing in the game every night since Pokémon GO Fest 2021 ended!

The original song was created by Junichi Masuda, composer of many of Pokémon’s iconic video game songs, and the lyrical version was produced by Ed Goldfarb, composer of some music recently featured in the Pokémon anime series. The lyrical version features the vocals of Haven Paschall and Ben Dixon, who’ve previously lent their voices to the Pokémon anime series.

The song will play in the game during the night until Wednesday, September 1, 2021, at 10:00 a.m. local time, so make sure to turn up the game’s volume to experience it firsthand. After the song leaves the game, you can listen to it via the YouTube video here.

Lyrics

We can share the beauty of the world tonight
Stars up in the sky will light the way
Every place we wander
Wonders will amaze us
See the mountains shimmer in the moonlit sky
Maybe they will show us where to GO

Rhythms of the ocean waves tell me my dream is real
You and I tonight will see our worlds align
The stars alight and with their light to guide me I know I will find you
So we can GO and make a brighter world
We can GO and make a brighter world

Credits

Composed by Junichi Masuda English lyrics by Ed Goldfarb
Vocals by Haven Paschall and Ben Dixon Produced by Ed Goldfarb
Production assistance by Alvin Maningding and Andrew Crilly
Mixed by Jeff Stuart Saltzman

We hope that this song’s lyrics will inspire you to keep GOing just as much as the past five years have inspired us. Be sure to turn up the volume in Pokémon GO when playing after the sun has set so you don’t miss out on hearing this tune before Wednesday, September 1, 2021, at 10:00 a.m. local time.

Please be aware of your surroundings and follow guidelines from local health authorities when playing Pokémon GO. Upcoming events are subject to change.

Source: https://pokemongolive.com/post/night-theme-lyrical-music-video/?hl=en

YouTube Clip - Pokémon GO Night Theme (Lyrical Version)


Source: https://www.youtube.com/watch?v=kTNfyr0IL_0
Universal Music Group and The Pokémon Company have announced three new artists have joined Pokémon’s 25th album: Vince Staples, Cyn and ZHU. Details of the Pokémon 25: The Red EP have been added to our Audio Database and details of the Pokémon 25: The Blue EP will be updated on August 20th, 2021. High resolution images from the press release have been added to an Imageboard thread.

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Pokémon 25: The Red EP – FEATURING SONGS BY VINCE STAPLES, CYN and MABEL – OUT TODAY

ZHU Remixes All Three Tracks For Pokémon 25: The Blue EP, Out Later This Month
The Dual Releases Honor a Pokémon Tradition As 25th Anniversary Celebration Continues

Three new artists have joined Pokémon’s 25th anniversary celebration: Vince Staples, Cyn and ZHU. Staples and Cyn contribute exclusive new songs to Pokémon 25: The Red EP, which was released today. Available HERE, the EP also features Mabel’s song “Take It Home,” which was unveiled last month. View Pokémon 25: The Red EP visualizers on YouTube HERE.

Reflecting the longstanding tradition of dual releases for the core Pokémon video game series, with each featuring nuanced differences from the other, and paying homage to the original Pokémon Red and Pokémon Blue video games, Pokémon 25: The Blue EP will follow later this month. It will feature remixes of The Red EP songs by GRAMMY-nominated recording artist ZHU, who is fresh off the release of his third album, DREAMLAND 2021, and a sold-out, six-night stand at Colorado’s Red Rocks Amphitheatre.

The songs from The Red EP will appear on the upcoming P25 Music compilation album, which will be released this autumn by Capitol Records as part of a massive, yearlong music campaign from The Pokémon Company International in partnership with Universal Music Group. ZHU’s remixes will be included on the digital edition of the album. Vince Staples, Cyn and ZHU take their places alongside fellow P25 artists Katy Perry, Post Malone, J Balvin, and Mabel.

On the atmospheric, melodic “Got ‘Em,” Vince Staples faces life’s challenges head-on, drawing inspiration from iconic Pokémon characters Mew and Raichu. Staples recently released his self-titled, fourth album out now via Blacksmith Recordings/Motown Records. Garnering positive reviews from Rolling Stone, Pitchfork, NPR Music and NME among others, the LP debuted as the No. 1 Current Rap Album and landed at No. 21 on the Billboard 200 Chart week of release. Staples is also currently working on bringing his dramedy, The Vince Staples Show, to Netflix.

“I’ve always been a fan of Pokémon, so it was particularly special to be asked to take part in this 25th anniversary celebration," said Vince Staples. “I’m excited for people to hear ‘Got 'Em,’ and hope the song resonates with fans, especially those who grew up with Pokémon like I did.”

Cyn – who is signed to Katy Perry’s Unsub Records and recently contributed two songs to the soundtrack for the Oscar-winning film Promising Young Woman – offers up “Wonderful,” a shimmering song that celebrates friendship and the joy of being alive.

Cyn shares, “I am so excited to release one of my favorite songs I’ve ever written, ‘Wonderful,’ in celebration of 25 years of Pokémon! This song is special to me because I feel it comments on growing pains while also emphasizing a destination of grace and a beautiful journey to it— eggs hatch when they want to or in other words, when they are ready. When I wrote this song, my newborn baby son was in the room— I can hear the influence of becoming a new mother in the music, it will always ring special for me.”

“The Pokémon Red and Pokémon Blue video games introduced the world to Pokémon 25 years ago and we wanted to recognize that important part of the franchise in our 25th anniversary celebrations within the P25 Music campaign,” said Colin Palmer, vice president of marketing, The Pokémon Company International. “Pokémon fans will appreciate the nod to the first Pokémon video games with these EPs, while music fans will enjoy new songs and remixes from exciting artists on these dual collections.”

The Red EP kicks off with “Take It Home,” an original song from BRIT Award recipient Mabel. PAPER Magazine noted, “to say it’s a bop would be a complete understatement…‘Take It Home’ is packed with bright and buoyant beats.” The official video, People Magazine observed, “finds the star chasing Jigglypuff into a Wonderland-style dreamworld full of colorful ensembles and pop star choreography.”

About Mabel

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In the last year or so alone, Mabel has won the BRIT Award for Best Female Solo Artist, surpassed four billion streams and 2.2 million adjusted album sales for first album, High Expectations – the biggest-selling debut by a British woman in 2019 – and added to her formidable catalogue of smash hits like “Don’t Call Me Up” with three more top 10s under lockdown. Futuristic, fearless and feel-good, her first single of 2021, “Let Them Know,” marked the unmistakable arrival of a new era and mindset for Mabel. If High Expectations documented a coming-of-age (and the fact you may actually spend a lifetime figuring it all out), her new material finds Mabel emboldened with experience. Her girl-next-door candor remains, but in embracing dance music’s generational ethos of expression, liberation and inclusion, you witness a woman moving firmly to her own beat. The Guardian hailed Mabel as a “warrior queen” and Vogue praised her as “unflinchingly honest, earnestly positive, and resolutely single-minded.”

About Cyn

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It's not every day that the girl next door winds up being signed by one of the world's biggest pop stars, but that once-in-a-lifetime scenario is exactly what happened when Cyn, who was born and raised in Detroit, met Katy Perry during a chance encounter. Katy fell head over heels for her voice, and quickly signed her to Unsub Records and publishing. Cyn now lives in Los Angeles, where she has devoted herself to writing over 400 songs, released a 7-song EP titled Mood Swing and has had original songs featured on award winning major motion picture soundtracks, including her songs “Uh Oh” and “Drinks” for the Oscar-winning film, Promising Young Woman. “Drinks” broke at Top 40 radio this past summer and has amassed over 20 million global streams to date. Billie Eilish added it to her Apple Music radio show, “me & dad radio,” and Rolling Stone hailed it as a “Song You Need To Know.” “Drinks” is also featured on the soundtrack for the new HBO Max series “Gossip Girl.” Cyn is the recipient of the 2020 ASCAP Songwriters Hall Of Fame scholarship and has big plans for 2021.

About Vince Staples

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Ever since Vince Staples introduced himself to the hip-hop world in 2014, he’s been known as a documentarian, filing first-person accounts of his teenage and 20-something days in Long Beach, California over booming beats that seesaw from edgy to spirited. Generally a private person, friends would often tell Vince that they learn new information about him through his music, encouraging him to reveal even more about himself. When he began to dig in and create his forthcoming album, the follow-up to his critically acclaimed 2018 album FM!, the award-winning rhymer took that into consideration. The result is Vince Staples, a tight project entirely produced by Kenny Beats. The self-titled 10-track album delves not only into his upbringing in Long Beach, but his psyche as he learns to cope with his yesterdays and strides toward new tomorrows, picking others up along the way. This album is intentional and melodic - an expression of a Vince Staples who knows what he wants and what he has. Vince Staples is just the beginning of Vince’s busy 2021. He’s currently working on bringing his dramedy, “The Vince Staples Show,” to Netflix, two new podcasts and a graphic novel with Z2 comics.

About ZHU

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ZHU is ready to move again. Most of his third album, DREAMLAND 2021, was made at home during quarantine, but as the GRAMMY-nominated musician and producer crafted the new set’s grimy techno and sweaty house tracks, he imagined the record as the score to a world starting to spin back into motion. He celebrated its release with an unprecedented sold-out, six-night run at Red Rocks Amphitheatre in Morrison, CO. ZHU was honored with a Best Dance Recording nomination at the 2014 GRAMMYs for his breakout hit “Faded.” His debut album GENERATIONWHY topped Billboard's Dance/Electronic albums chart and landed on the Billboard 200, and he’s had dozens of tracks hit the Hot Dance/Electronic Songs chart. These accolades have earned him partnerships with like-minded brands including Luminosity and Leica. He continued his productive streak in 2020 with a series of singles—including “Only” with Tinashe, “Desire” with Bob Moses, and the Kito and Jeremih collab “Follow”—and a string of live-streams for Digital Mirage, Insomniac, and Lollapalooza. But all of this success has never been the point—ZHU just wanted to head to the dancefloor and dream up better worlds. DREAMLAND 2021 basks in that impulse. He imagines everyone united under one roof raving—a party with enough energy to take over the whole world.
The Pokémon Company International announced that UK artist Mabel will be joining the Pokémon 25: The Album Compilation with her new song Take It Home. High resolution images from the press release have been added to the Pokémon 25: The Album thread. Details of this single have been added to our Audio Database.

Mabel

MABEL SHARES NEW SONG AND VIDEO — ‘TAKE IT HOME’ — IN COLLABORATION WITH POKÉMON

Track Is from ‘Pokémon 25: The Album’ Compilation, Set for Autumn 2021 Release on Capitol Records

Mabel Joins ‘P25 Music’ Lineup Alongside Katy Perry, Post Malone, J Balvin and More to Be Announced

July 16, 2021— Pokémon’s 25th anniversary celebration continues with today’s release of “Take It Home,” a new song from BRIT Award recipient Mabel, who recorded it exclusively for the upcoming P25 Music compilation album. With an infectious beat and a bright, summery vibe, the song celebrates being the kind of friend that others can count on. It was produced by Tommy Brown (Kanye West, Ariana Grande) and Mr. Franks (Ariana Grande, Justin Bieber). Listen to “Take It Home” HERE. The compilation album, which will be released this autumn by Capitol Records, is part of a massive, yearlong music campaign from The Pokémon Company International in partnership with Universal Music Group.

The playful official video for “Take It Home” finds Mabel trying to unwind in her hotel room after a busy day. Flipping through the channels on the television, she’s delighted to find a Pokémon channel. Comforted by the beloved characters, she falls asleep. In her dream, she follows a Jigglypuff down a hallway, and together they explore the hotel, which has been transformed into a dark yet sparkling dreamworld. Mabel takes the stage, joined by a troupe of dancers, and a Pikachu makes a cameo. View the video, which was directed by Sophia Ray (Ella Eyre, Little Mix, Amber Mark) and shot at London’s iconic Savoy Hotel, HERE.

“I’ve been a fan of Pokémon for years, so I jumped at the opportunity to join the P25 program,” Mabel said. “I had so much fun working with Pikachu and my all-time favorite Pokémon, Jigglypuff, for the ‘Take It Home’ video. I hope the fans love the song as much as I loved working on it to celebrate 25 years of Pokémon!”

“Mabel’s incredible talent and pop sensibilities add a massive layer of fun to Pokémon’s P25 Music campaign celebrating 25 years of Pokémon,” said Colin Palmer, vice president of marketing for The Pokémon Company International. “Music fans are going to love ‘Take It Home,’ and Pokémon fans will be delighted to see a Jigglypuff, known for being a bubbly Pokémon who also loves to sing, featured in Mabel’s vibrant video. It’s a pitch-perfect collaborative match for our 25th anniversary celebration.”

Mabel is the latest artist to join the P25 Music program, taking her place alongside Katy Perry, who contributed the new original song “Electric,” as well as Post Malone, who put his own stamp on the Hootie & the Blowfish hit “Only Wanna Be with You,” and J Balvin. Mabel recently released her first new single of 2021, “Let Them Know,” a spirited anthem about projecting confidence even in times of trouble.

Fans can keep up with the latest news for P25 Music and more celebrations across the franchise on Pokémon’s 25th anniversary website at Pokemon.com/25. Pokémon 25: The Album can be pre-saved at https://CapitolRecords.lnk.to/saveP25PR/.

About Mabel

In the last year or so alone, Mabel has won the BRIT Award for Best Female Solo Artist, surpassed four billion streams and 2.2 million adjusted album sales for first album, High Expectations – the biggest-selling debut by a British woman in 2019 – and added to her formidable catalogue of smash hits like “Don’t Call Me Up” with three more top 10s under lockdown. Futuristic, fearless and feel-good, her first single of 2021, “Let Them Know,” marked the unmistakable arrival of a new era and mindset for Mabel. If High Expectations documented a coming-of-age (and the fact you may actually spend a lifetime figuring it all out), her new material finds Mabel emboldened with experience. Her girl-next-door candor remains, but in embracing dance music’s generational ethos of expression, liberation and inclusion, you witness a woman moving firmly to her own beat. The Guardian hailed Mabel as a “warrior queen” and Vogue praised her as “unflinchingly honest, earnestly positive, and resolutely single-minded.”
The Pokémon Company International in partnership with Universal Music Group have revealed the latest track for the Pokémon 25: The Album, Electric by Katy Perry. High resolution images from the press release have been added to an Imageboard thread. Details of the CD single release have been added to our Media Database. The lyrics have been added to our Lyrics Database.

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KATY PERRY UNVEILS NEW SINGLE AND VIDEO—‘ELECTRIC’—IN COLLABORATION WITH POKÉMON

Track Is from ‘Pokémon 25: The Album’ Compilation, Set for Fall 2021 Release

Limited Edition ‘Electric’ Merchandise Line Launches Today

Pokémon’s 25th anniversary celebration continues with today’s release of iconic recording artist Katy Perry’s new single and video, “Electric.” Katy, whose love for all things Pokémon dates back to childhood, when she played the original video games on her Game Boy, created the track especially for Pokémon 25: The Album, which will be released this fall by Universal Music Group’s Capitol Records. “There’s no reason that this life can’t be electric,” sings Katy in the anthemic track, which celebrates the joy inherent in pursuing a dream, buoyed by the love and support of friends. Katy’s collaborators on the song include The Monsters & Strangerz and Jon Bellion – who teamed up with her on “Daisies,” a song from her new album, SMILE – and Bruce Wiegner. Listen to “Electric” here: http://katy.to/electricPR.

The official video for “Electric” — helmed by Carlos Lopez Estrada, who directed the Disney feature film Raya and the Last Dragon – received a YouTube Premiere with a fan watch party earlier today. The clip follows Katy and Pikachu as they take time out to enjoy nature and reflect on how they have evolved over the years. After a day of exploring, the pair stop at a lighthouse to meditate. Falling into a reverie, they’re taken back in time to the earliest days of Katy’s career. Thanks to encouragement from her friend Pichu, Katy goes from busking at a farmer’s market to her first club performance.

“When I visited the Pokémon Café while touring Japan, I got so nostalgic. It took me back to my junior high years. So when I got the call to be a part of the 25th anniversary celebration alongside Post Malone and J Balvin, I was elated,” says Katy Perry. “The song’s themes – resilience, igniting your inner light – have guided my life and also parallel Pokémon’s story and characters. Pikachu is the evolved form of Pichu, so in the video, you see the younger version of me with Pichu and myself in the present day with Pikachu. We both evolve, yet retain a sense of playfulness.”

“Katy Perry has created a vibrant anthem to help us celebrate 25 years of Pokémon with ‘Electric,’ an amazing song about recognizing one’s own journeys and evolving,” said Colin Palmer, vice president of marketing, The Pokémon Company International. “We also hope fans around the world enjoy seeing Pikachu team up with Katy in the music video for ‘Electric,’ which is a wonderful visual accompaniment to the inspirational song.”

A playful “Electric”-themed merchandise collection was also unveiled today. Explore the offerings of the limited edition line here: http://katy.to/electricmerchPR. It’s all part of P25 Music, a massive, yearlong music campaign from The Pokémon Company International in partnership with Universal Music Group.

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Electric T-Shirt - $30.00 - LIMITED RELEASE
Unisex, relaxed fit black t-shirt featuring Katy Perry ‘Electric’ with Pikachu printed on the front, and P25 logo printed on the back. Puff print cloud details. 100% cotton

Electric Color Block Pullover Hoodie - $65.00 - LIMITED RELEASE
Unisex, relaxed fit oxford/royal color block pullover hoodie featuring ‘Electric’ graphic printed on the front, Katy Perry ‘Electric’ with Pikachu printed on the back, and P25 logo printed on right sleeve. Puff print cloud details. 50% cotton/50% polyester

Electric Tote Bag - $30.00 - LIMITED RELEASE
Black tote bag featuring Katy Perry ‘Electric’ with Pikachu, and P25 logo printed graphics. 100% cotton

YouTube Clip - Katy Perry - Electric


Source: https://www.youtube.com/watch?v=ojpTpT5i-PI
Ralph Schuckett, a composer and keyboard player best known as a member of Todd Rundgren’s Utopia, died on Sunday April 4th, 2021 at age 73. No cause of death was given but he was known to have been sick. Pokémon fans knew him as the co-composer for the first three Pokémon anime dub movies and also worked on the music for Pokémon Puzzle League.

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Source: https://variety.com/2021/music/news/ralph-schuckett-dead-keyboard-player-todd-rundgren-utopia-pokemon-1234945718/
The Pokémon Day Virtual Concert featuring Post Malone took place on February 27th, 2021 at 7pm EST. At the end of the concert, it was revealed that J Balvin will be part of P25 Music celebration along with Katy Perry and Post Malone.

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Pokémon 25: The Album will be released in the fall of 2021. The album will be comprised of a total of 14 songs by 11 Universal Music Group artists, including Katy Perry, J Balvin and Post Malone.

Post Malone’s version of Hootie and the Blowfish’s “Only Wanna Be With You” is on the Pokémon 25 album track list. Katy Perry, J Balvin and another surprise artists will each release a song inspired by the Pokémon franchise, along with a music video and merchandise collection.

POKÉMON ANNOUNCES COLLABORATION WITH J BALVIN AND UNVEILS PLANS FOR P25 MUSIC ALBUM

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“Pokémon 25: The Album” Compilation Featuring Katy Perry, J Balvin, Post Malone, and More to Be Released by Capitol Records in Fall 2021

New P25 Music Program Details Revealed Following Virtual Music Concert with Post Malone, Including Additional Collaborations with Trendsetting New Artists, as Pokémon Celebrates 25 Years

Bellevue, Wash. — February 27, 2021 — Following a global virtual Pokémon music concert starring Post Malone, The Pokémon Company International unveiled more details for its yearlong music program celebrating 25 years of the franchise. At the end of the online event, J Balvin was revealed as one of the premier artists teaming up with Pokémon as part of the P25 Music program in partnership with Universal Music Group. The global reggaeton superstar joins previously announced program headliner and pop icon Katy Perry as well as Post Malone in a year of collaborations and surprise activations matching music artists with the Pokémon brand.

“Pokémon is pulling out all the stops for P25 Music, and I’m thrilled to join the program as one of its premier collaborators,” said J Balvin. “I’m looking forward to adding my own unique flavor to this huge Pokémon party and adding more good vibes to the celebration.”

Katy Perry, J Balvin, and one more surprise superstar artist will each release a song inspired by the pop-culture franchise that has delighted millions of fans of all ages around the world for 25 years. The release of each song will be joined by a music video and an exclusive merchandise collection celebrating each artist and Pokémon.

Just like Pokémon video game adventures, new surprises and discoveries happen along the journey. In addition to these musicians, Pokémon will enlist the help of some of the buzziest new artists from around the world for additional song collaborations. Music fans can stay tuned for more details, including very “Pokémon” ways in which these songs will be released.

These collaborations will culminate in a celebratory year-end digital album “Pokémon 25: The Album” to be released by Universal Music Group’s Capitol Records. The album will feature 14 songs by 11 different Universal Music Group artists including Katy Perry and J Balvin, and Post Malone’s “Only Wanna Be with You – Pokémon 25 Version” surprise original cover of the Hootie and the Blowfish smash ’90s hit ‘performed’ during Pokémon’s P25 Music virtual concert. Following its original broadcast, Pokémon has made the full concert available to watch on demand on the official Pokémon YouTube channel.

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Pokémon Day Virtual Concert - Post Malone

We kicked off our yearlong P25 Music program with a Virtual Concert featuring Post Malone. It was a wild celebration of Pokémon's 25 years with lots of unexpected surprises.

If you missed the show or just want to watch it again, you can check it out right here!

It's going to be a wild celebration of Pokémon's 25 years, with lots of unexpected surprises in store.

Source: https://25.pokemon.com/en-us/music/p25music-concert

YouTube Clip - P25 Music Presents: Post Malone Virtual Concert Experience!


Source: https://www.youtube.com/watch?v=nQCRYhO7JNE
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The music video of "1・2・3", which is the opening theme of the popular TV animation Pocket Monsters featuring the Karaage sisters Erika Ikuta and Sayuri Matsumura from Nogizaka46, has finally been released! The single will be available to download on Friday, February 19th, 2021.

The video was shot in late January 2021 at Toshimaen, an amusement park in Nerima, Tokyo, Japan. The theme of the music video is the adventures of the Karaage sisters who came back after a long absence and "If we can meet Pikachu, we may be able to regain the facial expressions we've lost..."

They were excited to see Pikachu and said, "Cute! Cute!". They chatted with Pikachu a lot, and after the shooting, they were so happy to receive a monster ball-shaped cake to celebrate Ikuta's birthday! Also, the scene where they eat in the music video is also their actual lunch, and they really enjoyed it as their own meal!

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In the personal PV of Erika Ikuta and Sayuri Matsumura, the "Karaage sisters" were born from the keywords: "No facial expression (表情がない)", "I like fried chicken (からあげが好き)" and "sisters (姉妹)". Video director Shigeru Tsukita, who directed at that time, also worked on this Music Video!! The costumes they wear are based on the girl scout/picnic girl who appears as an opponent in the Pokémon games.

Source: http://www.nogizaka46.com/news/2021/02/music-video-8.php

YouTube Clip - Karaage sisters (Erika Ikuta and Sayuri Matsumura from Nogizaka46) "1, 2, 3" PV


Source: https://www.youtube.com/watch?v=ThUatkJODZM
The Pokémon Company announced that they will be hosting a virtual music concert celebrating its 25th anniversary featuring Post Malone. They will also distribute a special password on February 25th, 2021 for players of the Pokémon video game franchise to add a special Pikachu to their Pokémon Sword and Pokémon Shield games. High resolution images from the press release have been added to an Imageboard thread.

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POKÉMON UNVEILS VIRTUAL MUSIC CONCERT WITH POST MALONE TO CELEBRATE 25TH ANNIVERSARY

Online Global Music Event to Take Place on Pokémon Day, February 27, as Part of P25 Music Program

Bellevue, Wash.—FEBRUARY 11, 2021— Pokémon unveiled plans today for a virtual music concert celebrating its 25th anniversary. The pop-culture brand broke the news with help from headliner and Pokémon fan Post Malone in a video that can be seen here: https://youtu.be/wtQx4R2M2iw/.

Taking place on Saturday, February 27—better known as Pokémon Day—the event will be an online party not just for Pokémon fans but for all music fans around the world. It will also serve as the launch activation for the franchise’s yearlong P25 Music program. The Pokémon Company International has teamed up with Universal Music Group to bring this concert and more music surprises to life throughout 2021 as part of P25 Music. P25 Music is a collaboration with some of music’s biggest names to create new songs, styles, and pop-culture moments, all through the lens of Pokémon. Pop icon Katy Perry was announced last month as the program’s premier artist.

“I’ve been a Pokémon fan for a long time, so the opportunity to headline the Pokémon Day concert celebrating 25 years is awesome,” said Post Malone.

The concert will be free to view on the official Pokémon YouTube channel, Pokémon’s official Twitch channel, and on Pokémon’s 25th anniversary website beginning at 7:00 p.m. EST / 4:00 p.m. PST on February 27. Pokémon will unveil more P25 Music details at the end of the concert, so fans will want to tune in for more upcoming collaboration surprises.

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In anticipation of the concert, The Pokémon Company International will host several celebratory activations across the brand in the week leading up to the virtual music event. In addition to the previously announced Pokémon GO Tour: Kanto event on Saturday, February 20, The Pokémon Company International will distribute a special password on February 25 for players of the Pokémon video game franchise to add a special Pikachu to their Pokémon Sword and Pokémon Shield games. In keeping with the music theme for the year, this Pikachu knows the move Sing, which it can’t ordinarily learn. On February 27, fans can tune in to Pokémon TV, either on the web or by downloading the app, for a curated selection of music-themed episodes of the popular Pokémon animated series as they prepare for the big Pokémon Day concert with Post Malone in the evening. Fans can expect more announcements that week from across the franchise.

YouTube Clip - Get ready for the Pokémon Day Virtual Concert with Post Malone!


Source: https://www.youtube.com/watch?v=wtQx4R2M2iw
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The 51st Next-Generation World Hobby Fair was held online for the first time ever. Exhibitors from Shogakukan's Corocoro Comics, Shonen Sunday, Chao and other magazines gathered together to present games, hobbies, character bios and the latest information from various franchises.

Two Pokémon Stage segments were held on day 1 which was Saturday, January 16th, 2021, Pokémon Stage by Pokénchi and a Pokémon Mezastar stage panel. The stream was only available live on YouTube for the Pokénchi segment but Mezastar stage panel was also posted on the official MezastarTV YouTube channel after its live broadcast. High resolution pictures of the Pokénchi panel have been added to an Imageboard thread.

Pokémon Stage by Pokénchi (ポケモンステージ by ポケモンの家あつまる?)

The Pokémon Stage by Pokénchi panel featured Pokénchi hosts Shoko-tan, Rinka and Abareru-kun and they were joined by MC Kajisac Onashas. Hyadain was not in attendance.

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To promote the Pokémon the Movie Coco, they started off by introducing the Coco TV Commercial (Theme Song Collection) which began being broadcast on Japanese television just before the movies premiere in December 2020. It is available on YouTube on the official Japanese Pokémon YouTube channel as of December 24th, 2020.

YouTube Clip - Official Pokémon the Movie Coco TV Commercial (Theme Song Collection)


Source: https://www.youtube.com/watch?v=iN3m4DjhuM4

Abareru-kun then transitioned to promoting the Pocket Monsters 2019 anime by showing the latest trailer for the series that showcased upcoming scenes in 2021. The VTR video didn't play exactly on cue, which got him a laugh as he kept repeating himself for the video to start. The trailer originally aired as part of Pocket Monsters Christmas Special: "Battling & Getting! Mewtwo Comes Back" special on December 25th, 2020.

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The stage show featured two Get a Flash of Inspiration! Let's PokéRiddle quizes which Abareru-kun presented and Shoko-tan, Rinka and Kajisac tried to solve along with the viewers watching the stream. The first hint to the puzzle was to use Flamethrower 「かえんほうしゃ」を使おう! After a few seconds to figure out the hint, it was revealed that by melting the ice letters with Flamethrower and reading the remaining letters as they fell like Tetris pieces, it would reveal the answer. (「かえんほうしゃ」で氷の文字を溶かして残った文字を読んでみましょう)

Answer: Lizardon (セイカイハ リザードン)


The second puzzle was more difficult than the first one and they were given a board to write their answers down. Read the letters in order from the top left and follow the instructions to read the letters there. (左上から順番に文字を読んで指示に従いそこに書かれた文字を読もう). The Pokémon is hidden in the box third from the right, first from the top. (みぎからみっつめうえからひとつめにかくされているポケモンがにたえ).

Answer: Karakara (からから カラカラ)


They then switched over to games where they announced that New Pokémon Snap would be available in Japan on April 30th, 2021. They showed the latest trailer to highlight their talking points. This trailer was also available on the official Japanese Pokémon YouTube channel as of January 14th, 2021.

YouTube Clip - New Pokémon Snap PV


Source: https://www.youtube.com/watch?v=vKzYOCXlR9s

To finish off the stage show, they highlighted the ICHIGEKI Master and RENGEKI Master TCG set and played a brief game to highlight the new Single Strike Style and Rapid Strike Style Battle Styles gameplay mechanic that will debut in the set.

Pokémon Mezastar Special Live Stage

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Viewers on this event got a first-hand look at the Pokémon Mezasta Set 3 and got to hear Naomi Tamura (田村直美) and Tomohiro Hatano (幡野智宏) sing "Visit! Pokémon Mezastar! (見参!ポケモンメザスタ!!)" in a special live performance! The four Mezastar Navigators: Masato (マサト), Sakura (サクラ), Ai (アイ) and J where the hosts of the event which took place on January 16th, 2021 from 11:00 to 11:30.

YouTube Clip - Pokémon Mezasta Special Live Stage


Source: https://www.youtube.com/watch?v=rF02STw8mPs
The Pokémon Company International officially announced some of the details for their 25th anniversary. Pokémon created a partnership with Universal Music Group and is working with some of the biggest names in music, from rising artists to award-winning global superstars, for a program, titled P25 Music. High resolution images from the press release have been added to an Imageboard thread.

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POKÉMON CELEBRATES 25 YEARS WITH MASSIVE MUSIC PROGRAM AND ACTIVATIONS ACROSS THE FRANCHISE

Katy Perry Headlines P25 Music, a Year of Surprise Music Events and Superstar Collaborations

The Pokémon Company International officially launches celebrations today for Pokémon’s landmark 25th anniversary. As an iconic video game and entertainment franchise beloved by millions of fans of all ages around the world, Pokémon has been bringing people together since its launch in 1996. In 2021, Pokémon will continue that tradition by aligning with another universal unifying force — music. Headlined by pop icon Katy Perry, the star-studded program created in partnership with Universal Music Group (UMG), the world leader in music-based entertainment, accompanies fan-focused activations celebrating 25 years of Pokémon across the franchise’s portfolio of video games, mobile apps, animation, merchandise and more. To help fans kick off this celebration, a live-action video, uniquely highlighting moments in the brand’s 25-year history and a journey through the Pokémon world’s many regions, can be viewed beginning today on the official Pokémon YouTube channel here: https://youtu.be/l_ZHajviuAY/

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Global Music Celebration: P25 Music

Every party needs a great playlist. To celebrate 25 years, The Pokémon Company International is teaming up with UMG through their brands strategies division, Universal Music Group for Brands, to make 2021 the biggest Pokémon party in history — and everyone is invited. Pokémon is working with some of the biggest names in music, from rising artists to award-winning global superstars, for the program, titled P25 Music. Pop icon Katy Perry was revealed today as a premier collaborator in the massive, yearlong music campaign.

“Pokémon has been a constant in my life from playing the original video games on my Game Boy, to trading Pokémon TCG cards at lunch, to the adventures of catching Pokémon on the street with Pokémon GO. I’ve even visited the Pokémon Café in Japan while on tour! It is an honor to be chosen to help celebrate a franchise that has given me so much joy in the last 25 years, and to be able to watch it evolve in the ways it’s provided that kind of electric joy for the kids in my life and around the world,” said Katy Perry.

“In Katy Perry, we see a kindred spirit to Pokémon, whose world is bright, fun and uplifting,” said Colin Palmer, vice president of marketing at The Pokémon Company International. “Katy is a wonderful ambassador to help us celebrate 25 years of Pokémon, and we can’t wait for music fans everywhere to experience the exciting collaborations we have planned.”

“We are honored to celebrate the 25th anniversary of Pokémon and the significant cultural impact this beloved franchise continues to have around the world. Working together, we have developed dynamic year-round programming involving artists from across UMG’s labels — because what better way to create a global celebration than through the power of music,” said LJ Gutierrez, General Manager, UMGB.

Details about Katy Perry’s participation, additional artist surprises and more about the P25 Music program will be announced throughout the year.

25 Years of Adventures: A Journey Through the Pokémon World

Since the first video games launched in 1996, the franchise has explored a new region in the Pokémon world with the introduction of each core series game. In 2021, The Pokémon Company International will invite fans to relive their journeys through each of these regions in a yearlong program, beginning with the most recently discovered Galar region from Pokémon Sword and Pokémon Shield and ending with the classic Kanto region from the original Pokémon Red and Pokémon Blue games. Beginning today, fans can visit a new website that will serve as the hub for this and all fan celebration activities as they are announced throughout the year, located here: https://pokemon.com/25

Anniversary Partners: Celebratory Programs and Merchandise

Pokémon adventures are always better with friends, so The Pokémon Company International is teaming up with other iconic brands to help fans celebrate the journey throughout the year with unique promotions and merchandise. Collaborations in the brand’s 25th anniversary year include programs from Build-A-Bear Workshop®, General Mills, Levi’s, McDonald’s and more. Fans can also look forward to even more special merchandise tied to the anniversary celebrations from licensees including Jazwares, Scholastic, Mattel, Funko, PowerA, and The Wand Company. Additional partners and the ways they will celebrate the anniversary will be announced throughout the year.

Special Collections: The Pokémon Trading Card Game & Pokémon Center

The Pokémon Trading Card Game (TCG) is a cornerstone of the brand, and fans can look forward to special 25th anniversary-themed collections of the Pokémon TCG later in 2021. In the meantime, fans will soon be able to collect oversize cards featuring Pikachu and beloved first partner Pokémon from the various regions featured in the franchise-spanning retrospective. Fans can also expect 25th anniversary-themed products from Pokémon Center, the premier destination for official, high-quality Pokémon merchandise in the US and Canada. To kick off the celebrations on Pokémon Center, fans will be able to preorder the limited-edition 25th anniversary-themed skateboard by industry craftsman Bear Walker starting Jan. 19.

More Celebrations Across the World of Pokémon

The details revealed today are a glimpse into what the world can expect from Pokémon in 2021. With 25th anniversary-related activations planned for Pokémon animation, Pokémon video games, mobile games including Pokémon GO and Pokémon Masters EX, and more big announcements from the franchise, fans have a year full of new journeys ahead.

About Pokémon

The Pokémon Company International, a subsidiary of The Pokémon Company in Japan, manages the property outside of Asia and is responsible for brand management, licensing and marketing, the Pokémon Trading Card Game, the animated TV series, home entertainment, and the official Pokémon website. Pokémon was launched in Japan in 1996 and today is one of the most popular children’s entertainment properties in the world. For more information, visit www.pokemon.com.

About Katy Perry

Since Katy Perry’s Capitol Records debut in 2008 with One of the Boys, she has racked up a cumulative 50 billion streams alongside worldwide sales of over 48 million adjusted albums and 135 million tracks with her albums One of the Boys, Teenage Dream, PRISM and Witness. Her summer 2019 single, “Never Really Over,” off her latest album SMILE, is certified GOLD and was the biggest streaming launch of Katy’s musical career. 2020’s SMILE release has sold over 1.25 million adjusted albums, with nearly 2 billion combined streams to date. Views of her 2013 video “Roar” recently surpassed three billion views – making Katy the first female artist to reach this milestone, while “Dark Horse” is close behind with over 2.9 billion views. Katy was also the first female artist to have four videos surpass a billion views each. Her videos for “Firework” and “Last Friday Night” have over one billion views. Katy’s 2015 Super Bowl performance is the highest-rated in the event’s history. She is one of only five artists in history to have topped 100 million certified units with their digital singles – and the first-ever Capitol Records recording artist to join the elite RIAA 100 Million Certified Songs club.

Aside from being one of the best-selling musical artists of all time, Katy is an active advocate of many philanthropic causes. In 2013, Katy was appointed a UNICEF Goodwill Ambassador as a result of her commitment to improving the lives of children worldwide. Katy has used her powerful voice to advocate for children and support UNICEF’s mission to ensure every child’s right to health, education, equality, and protection. She was awarded with the Audrey Hepburn Humanitarian Award in 2016.

Katy has also been a champion for LGBTQ+ equality. She has received numerous awards for her work, including the Trevor Project's Hero Award in 2012, the Human Rights Campaign's National Equality Award in 2017, and amfAR’s Award of Courage in 2018. She has also performed at various events to raise funds for the fight against HIV/AIDS, including 2009's Life Ball and 2016's amfAR Cannes Gala.

About Universal Music Group

Universal Music Group (UMG) is the world leader in music-based entertainment, with a broad array of businesses engaged in recorded music, music publishing, merchandising and audiovisual content in more than 60 countries. Featuring the most comprehensive catalog of recordings and songs across every musical genre, UMG identifies and develops artists and produces and distributes the most critically acclaimed and commercially successful music in the world. Committed to artistry, innovation and entrepreneurship, UMG fosters the development of services, platforms and business models in order to broaden artistic and commercial opportunities for our artists and create new experiences for fans. Universal Music Group is a Vivendi

YouTube Clip - 25 Years of Memories


Source: https://www.youtube.com/watch?v=l_ZHajviuAY