The Pokémon Company has announced that a free content update for New Pokémon Snap on the Nintendo Switch will be released on August 3rd, 2021. Pictures from the press release have been added to the New Pokémon Snap Imageboard thread.

NEW AREAS TO EXPLORE AND MORE POKÉMON TO RESEARCH COMING SOON IN A FREE CONTENT UPDATE FOR NEW POKÉMON SNAP

Bellevue, WA—July 29, 2021—Prepare to discover new areas and photograph more Pokémon across the Lental region with a free content update for New Pokémon Snap on Nintendo Switch and Nintendo Switch Lite systems arriving on August 3.

Free Content Update for New Pokémon Snap

Get ready for even more adventures in New Pokémon Snap! Starting at 6:00 p.m. PDT on August 3, players with an internet connection can download a free content update that will include beautiful, new areas to visit—plus 20 additional Pokémon to discover.

YouTube Clip - A free content update is coming to New Pokémon Snap!

Watch the new trailer for New Pokémon Snap here: https://www.youtube.com/watch?v=_gKZ5-8LRKg

Three stunning new areas will be available to explore:

• Secret Side Path (Day/Night) – The NEO-ONE shrinks to a tiny size when you explore this area, so the Pokémon you see will look gigantic! You can even hear their breathing and footsteps in this thrilling area, and you might spot new kinds of behavior from Pokémon you’ve seen before.
• Mightywide River (Day/Night) – Mightywide River is a nurturing water source that provides the whole of Belusylva Island with sustenance. You’ll be conducting research as you ride down the river, so be on the lookout for rapids as you search for Pokémon, and keep your camera ready so you don’t miss capturing them in action.
• Barren Badlands (Day/Night) - In this area, you’ll research the badlands of Voluca Island, where dry winds from the desert blow.​ This area has many peculiar features, from geysers to poisonous, gas-spewing swamps. Pokémon may be hiding underground or in the rocky cliffs, so keep your eyes peeled for them while you’re on your expedition.

Across the three new areas, players will find a variety of Pokémon, including those already familiar from players’ journey across the Lental region as well as 20 more Pokémon that couldn’t be found before.

The Pokémon Company International and Harrods have announced that a 25th Anniversary Pop-up kiosk will open on July 27th, 2021 at the Knightsbridge, London location and will be open for a month. Official Pokémon merchandise will be available to purchase at the store during that time.

The brand will take over the 4th floor of the Knightsbridge, London location

For one month, Pokémon fans can immerse themselves in the past 25 years of the franchise through a partnership with Harrods. The toy section of Harrods will feature displays with the 24 first partner Pokémon from all eight regions from the game.

Trading cards, stationery and toys will be available for purchase.

“As consumers return to shops, we wanted to provide an uplifting Pokémon experience to thrill and excite Pokémon’s many fans of all ages, so we are delighted to be returning to Harrod’s iconic store for a special 25th anniversary pop-up,” says Mathieu Galante, licensing director, EMEA, The Pokémon Company International.

This marks the third time Harrods and Pokémon have collaborated, to mark the 2019 premiere of the “Detective Pikachu” movie and the launch of “Pokémon Sword” and “Pokémon Shield” in February 2020.

On July 27th, 2021, four new Pokémon Utility Hole Covers, or PokéLids (Pokéfuta ポケふた) were unveiled in Kurashiki City, Okayama Prefecture. The four new covers feature: Lucario, Sarunori, Pochiena, Kenhallow, Agehunt and Watashiraga. They feature imagery drawn from the various landscapes in Kurashiki City and will be installed in the city. The PokéLids will be the first of its kind to be installed in Okayama Prefecture. Pictures from the press release have been added to an Imageboard thread.


Each PokéLids is an original design and each is unique. The PokéLids will continue to be installed for years to come. More than 190 PokéLids have been installed already in locations throughout Japan and they will serve as an opportunity for many people throughout Japan and around the world to learn about the charms of Pokémon and Kurashiki City.


The PokéLids that are installed will gradually become PokéStops for the location-based game Pokémon GO for smartphones.

Source: https://twitter.com/pokemon_pdc/status/1419872019294789635

YouTube Clip - KSB News - Popular Pokémon Lucario on manhole covers! Kurashiki City, Okayama

Source: https://www.youtube.com/watch?v=lSlFv0k4DXI

The Pokémon Company International announced new V Battle Decks, featuring Rayquaza V and Noivern V which will be released at participating retailers around the world on October 8th, 2021.

New Pokémon Trading Card Game: V Battle Decks Feature Dragon-type Pokémon Rayquaza V and Noivern V

July 22, 2021—Today, The Pokémon Company International announced new V Battle Decks, featuring Rayquaza V and Noivern V, that make it easy and fun to learn how to play the best-selling Pokémon Trading Card Game. The products will be available at participating retailers around the world on October 8, 2021.


The new V Battle Decks star Dragon-type Pokémon Rayquaza and Noivern. This release follows the introduction of Dragon-type Pokémon in the Sword & Shield Series of the Pokémon TCG with the Sword & Shield—Evolving Skies expansion.

Each V Battle Deck provides everything a Trainer needs to play the Pokémon TCG, including a standard 60-card deck, three reference cards, rules booklet, playmat, damage counters, a large metallic coin, deck box, and Quick Guide to help Trainers learn winning strategies.

In addition, Trainers will be able to pick up the V Battle Deck—Rayquaza vs. Noivern bundle version, which offers two ready-to-play decks and accessories so they can easily battle family and friends. The V Battle Deck—Rayquaza vs. Noivern bundle comes with eight additional Trainer cards, including two foil cards.

POKÉMON TCG: RAYQUAZA V BATTLE DECK / POKÉMON TCG: NOIVERN V BATTLE DECK

Swoop from the Sky and Bring the Boom—with Rayquaza V and Noivern V!
Welcome the return of Dragon types to the Pokémon TCG with a deck led by Rayquaza V or Noivern V! While Rayquaza V combines the powers of Fire and Lightning, and Noivern V channels Psychic and Darkness Energy, you can turn your discards into damage, sync up your hand size to deliver crushing blows, and master all the tricks of these two V Battle Decks!

In each V Battle Deck, you’ll find:

• 1 Ready-to-play 60-card deck
• 3 Reference cards
• 1 Rules booklet
• Single-player playmat
• Damage counters
• 1 Large metallic coin
• 1 Deck box
• 1 Quick Guide to unlock the strategies within
• 1 Code card to play this deck online

V BATTLE DECK—RAYQUAZA VS. NOIVERN

Two Strong Pokémon V Stand Ready!
Get ready for a major Pokémon battle with a ready-to-play double deck bundle—with extra Trainer cards! The Pokémon TCG: V Battle Deck—Rayquaza vs. Noivern includes a deck for you and one for a friend, so you can face off. You can choose either Rayquaza V or Noivern V to lead your team in a heads up battle against another Trainer. Then, switch up the decks and see what things look like from the other side—can you win with both powerful Pokémon V?

The Pokémon TCG: V Battle Deck—Rayquaza vs. Noivern includes:

• 2 Ready-to-play V Battle Decks (60 cards each)
• Each deck includes a powerful special Pokémon: Rayquaza V or Noivern V!
• 8 Additional Trainer cards, including 2 foil cards
• 2 Large metallic coins
• 2 Deck boxes
• 2 Quick Guides to unlock the strategies within
• 2 Single-player playmats
• 6 Reference cards
• Damage counters
• 1 Guide to upgrading your decks
• A code card for the Pokémon Trading Card Game Online

Pokémon UNITE, is now available to download exclusively on Nintendo Switch systems. Pokémon UNITE will become available in September 2021 on mobile devices. Images from the press release have been added to the Pokémon UNITE Imageboard thread.

Pokémon UNITE AVAILABLE NOW ON NINTENDO SWITCH

Bellevue, WA—July 21, 2021—Pokémon’s first strategic team battle game, Pokémon UNITE, is now available to download exclusively on Nintendo Switch systems. To commemorate the release of the Nintendo Switch version of Pokémon UNITE, Trainers can watch an all-new global launch trailer on the official Pokémon UNITE YouTube channel.

In Pokémon UNITE, players face off against each other in 5-on-5 team battles. During these battles, players will cooperate with teammates to defeat wild Pokémon and level up to evolve their own Pokémon. They will need to defeat their opponents’ Pokémon while trying to earn more points than the opposing team within the allotted time.

Timed with Pokémon UNITE’s release on Nintendo Switch, players will be able to enjoy the game’s first season, “Welcome to Aeos Island!” The season battle pass will feature many rewards, ranging from in-game currency to Holowear. Players will need to complete both daily and weekly missions throughout the season to raise their battle pass level and receive rewards based on that level. Additionally, players who purchase the premium pass will have the chance to earn even more rewards, including the Holowear Hip-Hop Style: Pikachu and Captain Style: Cinderace.

Pokémon UNITE will become available in September 2021 on mobile devices. Cross-platform play between Nintendo Switch and mobile devices is planned, which will allow players on both platforms to battle together and against one another. Additionally, if you log in using your Nintendo Account or Pokémon Trainer Club account, you’ll be able to use your game data on any device. Pokémon UNITE is free-to-start, with optional in-game purchases available.

YouTube Clip - Pokémon UNITE Now Available on Nintendo Switch!

Source: https://www.youtube.com/watch?v=j86TTIMWBYY

The popular Pokémon franchise has made a new appearance with the easy-to-prepare mixed rice ingredients from Marumiya Foods! Pokémon Mixed Rice Ingredients Chicken Rice and Pokémon Mixed Rice Ingredients Dry Curry go on sale on Monday, August 23rd, 2021. By offering items that can be easily prepared by simply mixing them into rice, with menus that children like, they hope to boost the market by meeting the needs of working households for shorter cooking times and less housework. The included stickers and box art feature artwork from the current Pocket Monsters anime series.

Product Features:

Common to both products.

• Just by mixing it with rice, you can easily prepare a popular children's menu item.
• The product comes in a pack of two small-quantity bags that can be made from a single cup of rice (160g = 1/2 cup) to suit children's dietary needs.
• The flavor is gentle and easy for even small children to eat.
• No chemical seasoning, coloring, or flavoring.
• A sheet of Marumiya's originally designed Pokémon Sparkling Stickers (ポケモンキラキラシール) (40 types in total).

Pokémon Mixed Rice Ingredients (Chicken and Rice)

Pokémon Mixed Rice Ingredients (Chicken and Rice) (ポケモン まぜごはんの素＜チキンライス＞) has a gentle flavor with a touch of tomato, but with less acidity. Contains corn, carrots, and chicken.

Pokémon Mixed Rice Ingredients (Dry Curry)

Pokémon Mixed Rice Ingredients (Dry Curry) (ポケモン まぜごはんの素＜ドライカレー＞) has a gentle seasoning flavor but not too spicy. It contains corn, carrots, and pork.

Product Information:

Common to both products.
Boxed Contents: 100g (50g x 2 bags)
Suggested retail price: 173 yen (tax included)
Release date: August 23rd, 2021

Water Day in Japan

August 1st, 2021 is Water Day (水の日) in Japan and August 1st to 7th, 2021 is Water Week. Showers live near clean water and their cells resemble water molecules, so they are supporting Water Day and it is currently working as an ambassador for Water Day.

Fresh clean water is not something that can be found everywhere or is infinite. We should use only as much water as we need and remove as much dirt as possible when flushing it down the drain. Let's all use Water Day as an opportunity to think about the importance of water.

As the Water Day cheering ambassador, Showers will be appearing in the Water Day PR video and in various other activities to raise awareness for Water Day in the future. Ms. Momoka Mine (嶺百花), is Miss Japan 2021 and is the Water Angel, and she will be involved in activities to convey the beauty and importance of water in Japan.


In order to raise public interest and deepen understanding of the finiteness of water resources, the preciousness of water and the importance of water resource development, August 1st every year is Water Day in Japan. Events are held and promoted with posters and lectures nationwide are also held with the close cooperation of local governments and other related organizations.

Source: https://www.mlit.go.jp/mizukokudo/mizsei/tochimizushigen_mizsei_tk1_000012.html

YouTube Clip - Water Day in Japan PR

Source: https://www.youtube.com/watch?v=Fx7T7geA9Zw

YouTube Clip - Pocket Monsters Vaporeon - Water Day in Japan Ambassador

Source: https://www.youtube.com/watch?v=pbkqd72DfJU

The Pokémon Company International announced that UK artist Mabel will be joining the Pokémon 25: The Album Compilation with her new song Take It Home. High resolution images from the press release have been added to the Pokémon 25: The Album thread. Details of this single have been added to our Audio Database.

MABEL SHARES NEW SONG AND VIDEO — ‘TAKE IT HOME’ — IN COLLABORATION WITH POKÉMON

Track Is from ‘Pokémon 25: The Album’ Compilation, Set for Autumn 2021 Release on Capitol Records

Mabel Joins ‘P25 Music’ Lineup Alongside Katy Perry, Post Malone, J Balvin and More to Be Announced

July 16, 2021— Pokémon’s 25th anniversary celebration continues with today’s release of “Take It Home,” a new song from BRIT Award recipient Mabel, who recorded it exclusively for the upcoming P25 Music compilation album. With an infectious beat and a bright, summery vibe, the song celebrates being the kind of friend that others can count on. It was produced by Tommy Brown (Kanye West, Ariana Grande) and Mr. Franks (Ariana Grande, Justin Bieber). Listen to “Take It Home” HERE. The compilation album, which will be released this autumn by Capitol Records, is part of a massive, yearlong music campaign from The Pokémon Company International in partnership with Universal Music Group.

The playful official video for “Take It Home” finds Mabel trying to unwind in her hotel room after a busy day. Flipping through the channels on the television, she’s delighted to find a Pokémon channel. Comforted by the beloved characters, she falls asleep. In her dream, she follows a Jigglypuff down a hallway, and together they explore the hotel, which has been transformed into a dark yet sparkling dreamworld. Mabel takes the stage, joined by a troupe of dancers, and a Pikachu makes a cameo. View the video, which was directed by Sophia Ray (Ella Eyre, Little Mix, Amber Mark) and shot at London’s iconic Savoy Hotel, HERE.

“I’ve been a fan of Pokémon for years, so I jumped at the opportunity to join the P25 program,” Mabel said. “I had so much fun working with Pikachu and my all-time favorite Pokémon, Jigglypuff, for the ‘Take It Home’ video. I hope the fans love the song as much as I loved working on it to celebrate 25 years of Pokémon!”

“Mabel’s incredible talent and pop sensibilities add a massive layer of fun to Pokémon’s P25 Music campaign celebrating 25 years of Pokémon,” said Colin Palmer, vice president of marketing for The Pokémon Company International. “Music fans are going to love ‘Take It Home,’ and Pokémon fans will be delighted to see a Jigglypuff, known for being a bubbly Pokémon who also loves to sing, featured in Mabel’s vibrant video. It’s a pitch-perfect collaborative match for our 25th anniversary celebration.”

Mabel is the latest artist to join the P25 Music program, taking her place alongside Katy Perry, who contributed the new original song “Electric,” as well as Post Malone, who put his own stamp on the Hootie & the Blowfish hit “Only Wanna Be with You,” and J Balvin. Mabel recently released her first new single of 2021, “Let Them Know,” a spirited anthem about projecting confidence even in times of trouble.

Fans can keep up with the latest news for P25 Music and more celebrations across the franchise on Pokémon’s 25th anniversary website at Pokemon.com/25. Pokémon 25: The Album can be pre-saved at https://CapitolRecords.lnk.to/saveP25PR/.

About Mabel

In the last year or so alone, Mabel has won the BRIT Award for Best Female Solo Artist, surpassed four billion streams and 2.2 million adjusted album sales for first album, High Expectations – the biggest-selling debut by a British woman in 2019 – and added to her formidable catalogue of smash hits like “Don’t Call Me Up” with three more top 10s under lockdown. Futuristic, fearless and feel-good, her first single of 2021, “Let Them Know,” marked the unmistakable arrival of a new era and mindset for Mabel. If High Expectations documented a coming-of-age (and the fact you may actually spend a lifetime figuring it all out), her new material finds Mabel emboldened with experience. Her girl-next-door candor remains, but in embracing dance music’s generational ethos of expression, liberation and inclusion, you witness a woman moving firmly to her own beat. The Guardian hailed Mabel as a “warrior queen” and Vogue praised her as “unflinchingly honest, earnestly positive, and resolutely single-minded.”

The Pokémon Company International and TiMi Studio Group announced that Pokémon UNITE will release this month on July 21, 2021, for Nintendo Switch systems. Screenshots from the press release have been added to the Pokémon UNITE Imageboard thread.

POKÉMON ANNOUNCES NINTENDO SWITCH LAUNCH DATE FOR POKÉMON UNITE

Bellevue, WA—July 15, 2021— Today, the Pokémon Company International and TiMi Studio Group announced that Pokémon UNITE will release this month on July 21, 2021, for Nintendo Switch systems.

To celebrate launch, players who log in to the Nintendo Switch version of Pokémon UNITE by August 31, 2021, will receive a Unite license for Zeraora,1 which will allow Trainers to use the Pokémon in battle. Zeraora can close the distance between itself and its opponents in the blink of an eye, just like lightning, and deal massive amounts of damage all at once. Its Unite Move, Plasma Gale, sends out a powerful electric blast that creates a zone of plasma around the area where the blast hits.

Pokémon UNITE is the first Pokémon strategic team battle game. Players face off against each other in 5-on-5 team battles. During these battles, players will cooperate with teammates to defeat wild Pokémon and level up to evolve their own Pokémon. They will need to defeat their opponents’ Pokémon while trying to earn more points than the opposing team within the allotted time. Pokémon UNITE will be free-to-start, with optional in-game purchases available.

Pokémon UNITE will become available in September 2021 on mobile devices, which will also include language support across both mobile devices and Nintendo Switch in French, Italian, Spanish, and German.

YouTube Clip - Pokémon UNITE Launches on Nintendo Switch on July 21!

Source: https://www.youtube.com/watch?v=tijBa8zfozM

The Pokémon Company International has announced the United States premiere of Pokémon Master Journeys: The Series will be exclusively on Netflix on September 10th, 2021. The series currently airs weekly in Canada on Teletoon as well as iTunes and Google Play releases in Canada, NZ, and Australia. An exclusive trailer was released today to promote the announcement. Images from the press release have been added to an Imageboard thread.

POKÉMON UNVEILS INTERNATIONAL TRAILER FOR NEW SEASON OF ANIMATED SERIES

‘Pokémon Master Journeys: The Series’ to Premiere Exclusively on Netflix in the US

Bellevue, Wash. — July 7, 2021 — The Pokémon Company International announced that the upcoming season of “Pokémon Master Journeys: The Series” will premiere Sept. 10, 2021, exclusively on Netflix in the U.S. This follows the exclusive launch of the previous season in 2020 on the streaming platform in the U.S.

“Pokémon Master Journeys: The Series” is the 24th season of the globally popular animated series and features the newest adventures of Ash Ketchum and his Pikachu. The latest season features approximately 42 episodes, with an initial release of 12 episodes followed by quarterly releases on Netflix for the duration of the season. Beginning today, fans can watch a new trailer for the upcoming season on the official Pokémon YouTube channel.

“Pokémon Master Journeys: The Series” Synopsis:

It’s a big, big world, but you know where to find Ash and Goh—battling and catching Pokémon from Kanto to Galar! With Pikachu, Cinderace, and their other Pokémon beside them, our heroes continue to travel all over the world to research Pokémon for Cerise Laboratory. Along the way, Ash climbs higher in the World Coronation Series rankings, and Goh adds more Pokémon to his Pokédex in his quest to catch Mew. Meanwhile, Chloe takes her first steps as a Pokémon Trainer when she meets a mysterious Eevee. New friends, returning rivals, and exciting adventures await—as the journey continues!

YouTube Clip - Pokémon Master Journeys: The Series | Official Trailer

Source: https://www.youtube.com/watch?v=faKoYc2qHEQ